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linking to a page that is not currently acessible via the site's architecture. Is it bad for SEO?

by petemcal
5 replies
  • SEO
    • |
This question is regarding some pages that have been set up for my company's web page.

It is a very seasonal business and the winter/summer searches are wildly different. Therefore planning in advance we have created a bunch of winter advice articles that are keyword targeted and refer users onto our products as well.

They are currently set as "hidden" on our website (as it it would look out of place putting them in our blog section so early in the season). This basically means the url is live so if you directly type it into the browser it's acessible, but it cannot be navigated to through the site.

I want to start doing some backlinking work on these pages now so it's not too late by the time they're "launched". But if I'm linking to a page that cannot be found via the site's natural architecture is it a bad thing in terms of ranking the pages?

Thanks!
#acessible #architecture #bad #linking #page #seo #site
  • Profile picture of the author Martin Pupke
    Yes it will negatively impact your SERP's for that page. Internal linking is very powerful - this point is not frequently emphasized because of how easily this is usually implemented. In most peoples cases it will be done for them if they are using WordPress.

    I suggest you restructure the site so that it does not look "out of place" to have both seasons simultaneously. As an idea why don't you minimize the "out of season" section and move it well below the fold so that it doesn't catch the users attention?
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  • Profile picture of the author petemcal
    Thanks, can you please explain why it would negatively harm the rankings.

    Does a page HAVE to be linked to internally in some way to rank? I know it helps, but I'm wanting to hit the ground running (from external link building) when it is internally linked / launched.

    I can't put the pages below the fold or out of the way because they are going in the blog which is core to the whole site's structure. Using Magento ecommerce software so it's hard to just create landing pages without restructuring the template etc.

    Pete.
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    • Profile picture of the author WebMeUp
      True - advanced internal link structure should help deep pages rank higher. That is, relevant content, backlinks and internal links combined work best for ranking particular pages.

      However, you should take the peculiarities of your web project into account. If you can't show your "winter" pages now and navigate your visitors to them from your home page, it's ok. I believe your link building in advance won't hurt.
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      • Profile picture of the author Aarav
        I suggest you to do 302 redirection of currently not accessible page on other relevant pages or home page and make it accessible when you wants. Quality link building is the best way to effective result of SERP.
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        • Profile picture of the author petemcal
          Originally Posted by Aarav View Post

          I suggest you to do 302 redirection of currently not accessible page on other relevant pages or home page and make it accessible when you wants. Quality link building is the best way to effective result of SERP.
          Thanks for this you've given me an idea!

          I'll just do standard links to it from an old article on my site from last winter. Nobody's going to be reading it yet it still gives the new articles a valid link to the current architecture that can be reached by crawlers.
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