PPC Help Please?

by 1 replies
2
Hi

Ive set up a PPC campaign but im after some help.

I need to calculate whats best for a cost per lead and whats a good conversion rate starting from scratch without any historical data?

With a new ppc campaign how do you go about doing the calculation for what cost per lead your hoping for and what is a good conversions rate?

thank you
Litherland
#search engine optimization #ppc
  • Litherland, Cost per lead depends on the profits you will be making from your product and how much you think you should spend on advertising.

    For eg:
    I was selling a product with which i make a profit of $80, I decided to altlest make $40 per sale spending like 50% on advertising. This is for a new campaign, later when I filtered my campaign with more and more data I was able to make more with it.

    A good conversion rate can be 4-5%
    • [ 1 ] Thanks
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