ppc campaign need help!!

11 replies
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Hello,

I am extremely onfused about microsoft adcenter at the moment. Basically, i tried to seel a clickbank product which normally converts quite well, received arund 200 clicks with no sale, which puzzled me as everything seemed in order.
So i thought the only thing it could be is that the number of clicks that adcenter was telling me i was receiving, was not the actual number which would be very shitty!
So i did a bit of a test yesterday and set up google analytics on my webpage and ran a trial campaign to see if the number matched up.
Woke up this morning and low and behold THEY DIDNT!

Microsoft adcenter told me i received 55 clicks in total for the trial period of around 10 hours...

Google analytics gave me the following stats:


13 clicks from bing and yahoo search traffic (which is where i was expecting it all to be coming from!!)
22 clicks from "referrals" which included a number of fitnes related websites such as

exercisetrainer.co.uk
beachtalk.co.uk
#campaign #ppc
  • Profile picture of the author cal1990
    ads.wajam.com

    (It was a fitness related campaign btw)

    a couple from yahoo answers...

    Also 6 hits from direct traffic.. 6 uniques, which seems strange unless people who had seen my ad had told other sabout it...

    Now the other thing is the countries where the clicks were comign from.

    Now my ad was set so only people in UK and US could see it

    Gogle told me i had received 37 clicks in total and tht 32 of them had came from UK/US

    but i had one off clicks oeming from the likes of

    Portugal
    Nigeria

    Does anybody know what is up with this as its either adwords giving me incorrect data or adcenter charging me incorrectly for clicks and i know which one i woul rather it be but i have a bad feeling something is up with adcenter.

    If anybody has any experiences/knowledge with this, please share,

    Thanks

    Cal.
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  • Profile picture of the author cal1990
    Also just to add, the average user time shown on analytics was 22 seconds.. With a website that has some pretty ineresting content i was surprised with this and was expecting an average time of atleast a couple of minutes
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  • Profile picture of the author Lucid
    We've discussed this before. The data from Analytics and from PPC campaigns are not likely to match for one very simple reason: they don't measure the same things. PPC campaigns give you the number of clicks (obviously) from your campaigns. You can trust the numbers given. It would be the world's biggest scandal if Google or Bing were inflating and worse, charging you, for phantom clicks.

    What Analytics measures are visits which is not the same as clicks. Also, there are many instances where a visit may not be recorded by Analytics or a PPC click recorded as a normal non-PPC visit.

    As for getting 200 clicks and no sales, that could be. Maybe your keywords are too generic and thus your clicks are of lesser quality. Maybe your landing page does a poor job at converting or you're just landing clicks at the wrong place.

    I suggest reading the Adcenter Guidelines. Basically, the rules are very much the same as Adwords. For example, they don't allow bridge pages either, although they don't call it that.
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  • Profile picture of the author cal1990
    Thanks for reply, so your saying the 55 clicks adcenter told me i received were probably correct and analytics just did not register/misregistered some of them?

    Also i am going to be looking at reviewing my products as i am quite new to affiliate marketing. My ad itself seems fine and all of my keywords i used to trial (52 in total) were instantly approved and started showing my ads.

    I actually followed the link thorugh myself to make sure that everything was working fine and that my affiliate id was in tact etc, the main thing i was worried about was like i said, that my adcenter was basically charging me or non existant clicks, as long as this is not the case then im considerably happier lol.
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  • Profile picture of the author cal1990
    So your basically saying that the sats adcenter is giving me are most likely fine, and its just a case of looking at keywords and my ad and product again?
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    • Profile picture of the author Linkology
      Originally Posted by cal1990 View Post

      So your basically saying that the sats adcenter is giving me are most likely fine, and its just a case of looking at keywords and my ad and product again?
      That is correct.
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  • Profile picture of the author cal1990
    stats* stupid laptop lol
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    • Profile picture of the author flamewave
      Yeah for sure.

      Some ad networks do automatic split testing, but I aint gunna hijack the thread with a sales pitch.

      But the idea is to try and work out what works for you and what earns you money.
      Signature

      Messenger Chatbot Marketing Systems - https://m.me/jaygriggschatbotbuilder

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  • Profile picture of the author Lucid
    From link provided by flamewave
    >> Limited Run ... the company started to experiment with Facebook ads. The result was a massive failure.

    This company seems to have a great product (essentially a Shopify clone from what I can tell) and do very well. But my guess is they just didn't do proper research like most who use PPC services. I've seen it so many times. They should have consulted me first as I don't think Facebook was a good idea in the first place. This holding their name hostage as they call it is something else totally. And I doubt Facebook would charge for phantom clicks, despite Limited Run's "test", there's something they don't know or understand to make the claim of 80% clicks coming from bots. I just don't buy it. This likely won't hurt Facebook much, Google and Bing have had similar accusations over the years.

    Cal, yes the stats are accurate. Don't panic.
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  • Profile picture of the author ChadOath
    Exclude those domains that produce a low conversion rate.
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