Why is SEO Needed?

by 53 replies
60
It seems the "SEO is dead" threads are getting heated, which makes sense. SEO isn't dead yet. People still engage in the practice of 'optimizing' content for search engine relevancy.

Still, SEO used to be needed a lot more in the past. SEOs were these clever people who understood what anchor text, site structure, and the mechanics of a properly optimized website were.

Now, these skills aren't as necessary. With platforms like Joomla and Wordpress, and really every other one out there, non-technical people are all able to have 'search engine friendly' websites. Why the need for 'SEO specialists' when so much SEO is already built in?

Why not just create the best content available and have faith in the search engines that they'll find it and rank it accordingly. I'd love to hear your thoughts.
#search engine optimization #needed #seo
  • SEO isn't dead. The people that post those threads probably go to their site and over optimize their posts and pages! lol!

    As far as the need for SEO specialists, one can learn to do it themselves. With Joomla & Wordpress, as you mentioned, they make it easy for a newbie to get noticed by the search engines.

    Wordpress has some of the best plugins for SEO. You don't necessarily need an SEO expert unless you just need help backlinking. I use an SEO guy, but he is just doing things that I don't have time to do...it's not that I don't know how to do the SEO that he is doing, its just I have other things that keep me busy every day.

    SEO specialists are not needed to get to the first page of Google, but if one wanted to get there faster, I would say to get someone to help you.
    • [1] reply
    • Have a question. Know all about Wordpress, but what is Joomia? Have not heard of that as of yet.
      • [1] reply
  • Banned
    I suck at chess but I know exactly where this thread is going
  • Thanks for your response. I agree that SEO is not dead I just read a post called "Marketing is dead" on the Harvard Business Review blog, so the "is dead" headlines are rampant everywhere on every subject.

    I agree you make a good point. You hire a specialist figuring they have more time and a vested interested in a certain line of work that you don't have. People will always hire SEO specialists when they think it will help their business and they don't have the time.

    But for the general public, it seems like once your SEO plugin has been added, the rest comes down to your promoting your content and your business. I question whether the average small business even needs SEO and how much they can benefit from it, especially if it costs them a lot of time and money to do it.
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    • It's amazing, but it seems that the most basic seo is still the most effective. Would you all not agree? Older websites that are established and the basic article builds the evergreen effect effortlessly. Has been working for years and still does a wonderful job of attracting traffic for as long as you want it to.
  • Banned
    SEO is defiantly not a strong feature of Wordpress (out of the box), doubtful about Joomla also. The reason is, most theme designers don't have a clue about SEO.

    As long as organic SERPs exist people need SEO If they want to target SERP traffic, everyone can't rank #1 in the SERPs.

    The CMS platform is irrelevant for SEO, the end product is all the same (HTML).
    • [3] replies
    • Banned
      I heard Magento is a good one for SEO, any thoughts on that?
      • [1] reply
    • I disagree. There are plenty of Wordpress plugins that are dedicated to helping you manage different SEO features on your site than normal. One can use these plugins like Yoast or All in One SEO to get noticed by Google.

      Heck, I have used these to get on the first page of Google plenty of times!
      • [2] replies
    • No question, but almost all of the platforms have been building in SEO for awhile now (or have extensive plugin support). It's almost like SEO (and its benefits) became the worst secret in the world and everyone got involved. After so many people have piled on, it seems like the advantages to 'proper optmization techniques' would die off.

      Of course I'm sure there might still be some industries that are way behind the times and still need a lot of SEO help, but almost everyone you talk to that has a website has heard of the basics.
  • Banned
    Of course, SEO is not. But SEO is not the most important factor in rankings. You know now that "content is KING", so you should focus on this also.
  • Banned
    [DELETED]
  • ROFL

    OP tried to make the same kind of arguments in another thread and his points were dismantled which is why he has started another thread to try again.

    In this thread lets prove the point instead of arguing it. I'll do that by asking one question and then a quick SEO review . Question first

    OP you are clearly in multiple places trying to promote your web hosting company Mosthost. SO why is that your hosting site doesn't rank for anything it is targeting in its title even though you know about Wordpress and Joomla? . IF CMS could do what you claim and make SEO or SEO specialists obsolete then I would not have to point out the glaring errors on your home page and in the strategy your are attempting rank with

    A) Your keyword target in your title is not included in your content.:confused:
    B) the name of your site is put first in your title pushing back your keywords which "SEO specialists" know potentially cuts off your keywords from being read by Google in entirety
    C) your large logo and picture at the top of your page pushes down all your content below the fold thereby potentially burying the content that would cause your site to rank. Big no no after Google announced change to the algo that were meant to target overly commercial pages but it always was a bad practice. Big pictures and logos are unnecessary on almost every level.
    D) your headers are a wreck. none of them target anything you are trying to rank or that has anything to do with your business
    E) You use images as navigation links and headers and your alt tags are empty

    and drumroll

    F) your link profile is REALLY bad. It includes profile links, deleted .info domains, forum sigs etc . You dabbled in some weak stuff. looks like a bad blog network or two and got burned or just lost out so thats why you think SEO is dead because obviously none of that stuff worked for you but they didn;t for anyone for years much less a small business.

    SO would a SEO help with a small business? I've just proven it by showing you exactly where YOU need the help of a SEO. Thats just a quick review of the most glaring errors without crawling and running reports. I could probably triple the list of problems if I took the time to do that. NO plugin will catch all those errors and none will do auto correction worth a lick of even one problem. You are day dreaming.

    So ahem....when I am not booked I charge minimum $299/ month. You owe me one month and yes I accept Paypal. LOL

    On the bright side -

    The one good strategy that you do have is that you are using a kind of network of sites you own to boost up your tumblr site but anyway you put it or spin it you are not relying on Google just magically finding your content so your claims are kinda hypocritical. I'll say "kinda" until I receive my $299.

    Got to get back to work. My analysis tools are finished running and got to look over my apparently obsolete data.
    • [ 2 ] Thanks
    • [2] replies
    • ROFL indeed.

      WTF Mike's post made me laugh. That's like woah, I don't even...
    • Okay, let's do some business.

      I'm not convinced of your SEO prowess. Before I pay you $3600 a year, I'll need to read some testimonials from satisfied clients.

      BTW, do you have a website I can visit to learn more about your SEO business? Or do you merely pick up business from a forum using a pseudonym?

      You've got a lot of guts when it comes to making anonymous attacks. I'd like to see where you stand in the 'real world.' So get back to me with those references.
  • What a completely off-topic and obnoxious post, Mike.

    I haven't spend too seconds 'promoting my business' at this website. You, on the other hand, spend all day here pushing your 'service'.

    You didn't tell me why I needed SEO with your rant.
    • [1] reply

    • So what?? your name is Mosthost ????

      This board is becoming more hilarious by the minute. How can someone choosing to use the brand name of their company in a forum be claiming that they are not promoting it in the process? and even with a sig leading to websites promoting it?

      Utterly ridiculous (incidentally since you haven't noticed I have no sig at the moment). and off topic?

      ROFL-WMSH. (with my sides hurting). You cannot be serious. That entire post was right on the topic


      Umm ...read your OP and subsequent posts. You have been claiming that the SEO built into Joomla and Wordpress makes SEO specialists and doing further SEO redundant.

      You are just upset that I conclusively proved by using your own site that you are wrong and please spare us all the nonsense of claiming that you wouldn't want to be ranked number one when the term web hosting is entered into Google.

      Obnoxious is running all over a SEO board telling people in multiple posts over and over again with no substance to it that SEO is unnecessary? IF so then move on to a cooking forum. here

      Rachael Ray

      anyone will read more of this latest episode of the twilight Zone later.
      • [1] reply
  • SEO is not dead and will not be.

    SEO knowledge does not equal HTML/coding knowledge. It's still very important to know how to optimize your content on-page-wise and how to build your backlinks efficiently.
  • SEO is not dead. And, it will not be.
    Quality content is important. But what will happen when hundreds of quality content will be developed by hundreds of site? Google need to bring some one in the first place in it's search result. What will be the factor to bring the result in no. 1? Obviously that is SEO.
  • Keep in mind: nobody said SEO was dead I asked "Why is SEO Needed?" I didn't proclaim its death.

    My premise was simple: people who make really great content can promote it through various means (networking, social media, email lists) and the like. They can bypass doing hardcore SEO and still manage rankings. So why would people who are good content creators focus on SEO when they could spend the time building up relationships with people that will help them.

    That's all I said. I didn't attack "SEO" or "SEOs."

    Lots of butt-hurt people in this forum from what I can tell. I guess being sodomized by Penguins and Pandas has that effect on people LOL
    • [1] reply
    • Banned
      That's why I made my chess comment, it's getting old man.

      Once again no one is freaking using networking / social media / email lists to buy a product or hire a service. At least not in the real world where we talk about real services like airco installers, loan suppliers or real products like a tree cutter, vacuum cleaner, hair dryer or whatever.
      • [1] reply
  • Mosthost

    There was no personal attack in this thread until your post about me being "obnoxious". You are making that up because you hated the way I showed your site was in need of a good SEO in contradiction to your beliefs. I did take apart your claims but thats not a personal attack. Frankly Mosthost I have been in multiple threads where you go off on people who have sigs like having one that doesn't go straight to your main site but does promote your main site is better. Its silly. Its a marketing board and you chose to use your brand name for the obvious reason of promoting it. NO harm no foul. If you don't like people marketing then perhaps you shouldn't hang out on marketing forums. Ya think?

    You misread. I stated my MINIMUM was $299. When you add in the various factors it goes higher. Theres the annoyance factor as well so you would have to add a zero for me to even consider you and another zero to make it certain. I'm just amused you actually think I was considering you as a client and so you can demand to see references. I would if I was considering but neither of us are.

    No SEO professional would consider you based on your views.

    What you said is clear and quoted by several people. You clearly indicated that Content management systems existing with SEO features make further SEO unnecessary and in you own words Google will find you

    What happened to the site you promote in your username? You've yet to address that. With all the errors it clearly is not being SEOed properly and the real proof of that is that it is not ranking for what it is optimized for in the title.

    The whole build it and they will come has been disproven in every kind of business on and offline just has now your idea that plugins somehow make further SEO obsolete. Neither of them has much merit. Promotion will always go along with content and last time I looked Google was still one of the number one places you can drive traffic and get that promotion.
  • My strategy doesn't involve SEO. Duh.

    My business existed long before search engines were popular and will exists long after they go the way of 'Ol Bessie.'

    In fact, my website had NOTHING to do with this thread at all.

    As I figured, there are no references. You aren't looking for new clients (Sure, LOL). You continue to hide your identity and attack someone's business for no reason.

    Let's face it. You haven't contributed anything to this thread other than an attack on a website that wasn't being mentioned at all.

    I'm tired of your bullying. (I'm sure I can't be the only one.) Stick to the topic at hand and quit "Umming and LOL'ing" everything with your dismissive attitude.
    • [1] reply
    • Most coming down off all the heated words it DID have lots to do with it. NO matter what you claim I am looking at backlinks that showed you tried to promote it with SEO and not that long ago either. They are there. they cannot be denied. Now if you say small businesses don't need to bother with SEO and your own small business site trying to rank is in need of SEO it completely proves the point no matter what you say. That wasn't me trying to drag your site into it to smear you it was to show you how inconsistent your point is. Your own site needs SEO help and here you are in this thread claiming that nowadays the secrets of SEO are all in the plugins so we need nothing more.

      SO yes lets stick to the point. I've made the case that the SEO provided in CMSes is just a start and not the end all of SEO . to be honest SEO features within CMs just cover the very very basics and not even all of them.

      Say what you want about me bullying. This last week I've gotten into it with two people and go figure they were both the SEO is dead or you don't need SEO types.

      Take a poll of the people who contribute here and go ask them how tired they are of that junk too. Its non stop now every single week three or more threads on the same thing like you all have to try and convince us against the facts that everyone should bail out and yet the name on this subforum is very clearly "Adsense / PPC / SEO Discussion Forum"

      We get it. You think that social is the thing and the whole world should go there and only there . We've heard it all before and think otherwise. So just how many threads do we have to have on the same thing? and how many times do we have to say no and you realize we mean it without starting yet another thread to make the same points?

      Incidentally my name is Mike its not a brand name like Mosthost so the repeated claim I am hiding is bizarre to say the least. I presently have no sig yes but the very same poster an others have actually launched attacks on the basis of my sig so apparently if I have a sig I am evil and if not then I am hiding

      Yep that s why I have to continue to ........lol
      • [2] replies
  • I'm sure it's not what he intends, but when I see "Mike Anthony" posting, I pull up a chair and get some popcorn out. I love his hand grenade posts. I've been away too long.
    • [1] reply
  • ^^Most of the time it's premium WP themes that mess up the code really bad.

    Standard WP SEO plugins don't really do anything to address internal linking or (most) other on-page SEO issues.
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    • Banned
      LMAO,

      Here's the spammy site Matt was refferring to in that link you posted.




      Someone did a redirect fail here:

      Link still indexed in the SERPs here.

      Replace hxxp & [dot].
  • SEO totally depends on keyword competition. For example if I want to rank for "The Warrior Forum is a totally cool place where angels and trolls meet" I don't need SEO because realistically how many websites will target this keyword? The answer is zero because a) I just made it up and b) why would a normal human being type that into Google?

    SEO is all about relevancy. Plain and simples...
  • Un freaking Real. You can't just use a CMS and think you're gonna rank well against experienced SEOs. That's a joke! I can't believe what I'm reading. I thought warriors are elite IMs.

    A person has to do SEO research, figure out the Keywords which will convert, SEO copy which get a response, and that's not off the page factors which is a whole different animal. No freakin CMS can do that for you. Unreal. SMH
    • [ 1 ] Thanks
  • After a certain threshold, SEO is needed. Apart from optimizing content, site structure some basic method will put you a step forward.
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  • 60

    It seems the "SEO is dead" threads are getting heated, which makes sense. SEO isn't dead yet. People still engage in the practice of 'optimizing' content for search engine relevancy. Still, SEO used to be needed a lot more in the past. SEOs were these clever people who understood what anchor text, site structure, and the mechanics of a properly optimized website were.