How I Build Niche Minisites (a system that works)

by drmani
32 replies
  • SEO
  • |
I shared this post (with some variation) in the War Room - but then thought some
more people who don't visit there often (or are not yet members) may find it helpful
too, so here it is

Over the years, many people have asked about my process for building niche mini-sites. I've done this successfully for over 10 YEARS - and some of my all-time popular products have been packs of ready-made niche websites that others could use to start profiting right away.

Here's how I go about planning, structuring and building my own niche mini-sites. Hopefully, you'll find this outline beneficial in your own niche marketing.

So don't give up halfway through... read on to the finish, and be prepared to be surprised!

First Comes Keyword Research

Early on in my experience, niche keyword research is where I tripped up and made my costliest mistakes... both in time and money. I realized the hard way that you can build a fantastic site that ranks high (#1 or #2) on search engines like Google - and still get only a trickle of visitors and make a negligible amount of money!

That's what happens if you get this step wrong. So the most critical step (and the one I focus most of my time and energy upon) is to...

==> Find The Right Niche & Keywords

Too many marketers rush into any niche that catches their fancy and attention - and then wonder why they are not making anywhere near as much money as they hoped to.

Well, you need to find the right niche first.

It is no use slapping up a website on any topic you like and then expect cash to pour into your bank account next week! I use tools and rely on years of experience to identify promising niches and then locate the right keywords within the niche that:

a. have the potential to deliver valuable traffic
b. are the easiest to dominate on search engines

That's because if you choose the wrong keyword phrases to build your niche site around, you'll spend an enormous amount of time, effort and even money on getting it to rank high on search engines, or driving traffic to it using paid methods.

And yet, my method is NOT guaranteed to succeed every time! There's a lot of trial and error involved in ANY approach, so be prepared to taste defeat in between those sweet successes

A Brief Overview of My Niche Keyword Research Process

I'm NOT touting this as the "best" or "only" or "superior" keyword research method or system. It is what has worked well for me - and a system I use (with some modifications) in my own niche selection.

This is NOT the ideal way to go about keyword research for ALL KINDS of online projects. I use it for niche blogging projects because it is quick and easy. For a more complex and involved process like an authority website or an info-product empire, I would do a lot more.

The key is to DO THINGS. Not think, plan, research and analyze for so long that you forget to put it into action. And while we could do keyword research for a week, start out with no more than ONE DAY for niche and keyword research. That'll give you the focus needed to uncover at least one or two terms to begin with.

This is a shortcut. Try it and see how it works. If it doesn't work well for you, add in new tweaks the next time around. But for now, just get going - and DO SOMETHING.

If you follow this system to the letter, you'll have a niche or theme and a keyword phrase or two to build your niche blog on... very likely WITHIN AN HOUR!

Keyword Research Using Market Samurai

I put off buying Market Samurai for a LONG time. When I finally did, and started using it, I kicked myself. Not mentally. PHYSICALLY!

Why? Because it saved me time. A LOT of time. Enough to make it worth the price I paid for it 10 times back - or more.

I think there's still a trial offer available. You can get it from a direct link, go to MarketSamurai.com (I'm not recommending this for the affiliate commission, but because it can save you time). And if you don't want to (or can't afford to) get Market Samurai, I'll outline another alternative that works just as well, though it takes a little more time.

Ok, ready?

(NOTE: There may be some variations between what follows and what you'll find on Market Samurai - the tool is constantly evolving, and current versions of it may not have all these features, or they may be presented differently!)

Launch Market Samurai.

Create a NEW PROJECT.

Type your root keyword (any term you think might be interesting or popular or you are interested in and believe could be a profitable niche) into the box named "Keyword"

Create the project.

On the next screen, click on KEYWORD RESEARCH.

Then, click on GENERATE KEYWORDS (and type in the CAPTCHA code)

Wait a few minutes for the software to find 100 keywords.

Then, click on KEYWORD ANALYSIS (near the bottom of the screen)

On the next screen, tweak the settings to show "NO FILTERS" for 'System Filters' and "EXACT" for 'Match Type'. Check the boxes on the top of the screen for TOTAL SEARCHES, SEO TRAFFIC, PHRASE TO BROAD (PBR) (and click on the + beside it, and type 15 into the box below), ADWORDS CPC, SEO COMP (SEOC), ADWORDS VALUE (AWV) AND SEO VALUE (SEOV)

Then, click on ANALYZE KEYWORDS

Next, sort the results by SEOTCR (simply click on the SEOTCR title bar in the table).

I start by choosing keywords with SEOTCR below 25%. That's because they are likely to have less competition from SEO savvy webmasters.

From this smaller list of keywords, I pick the ones with at least 70 'exact match' daily searches AND which are 3 or 4 word key-phrases - like with the example search on 'camera':

the flip video camera - 79
ashton kutcher camera - 137
vtech kidizoom camera - 178
underwater video camera - 145
tripods for cameras - 118

Any of these should be relatively easy to rank highly for on search engines - and they each have enough daily traffic to justify an effort to rank high for.

Before going further, check the PROFIT POTENTIAL of these keywords by glancing at the AWCPC (Adwords CPC) column and SEOV column.

the flip video camera - $0.05
ashton kutcher camera - $0.05
vtech kidizoom camera - $0.05
underwater video camera - $1.27 (SEOV $77.16)
tripods for cameras - $1.73 (SEOV $86.00)

So from this very basic and simple keyword research, two potential terms have popped up which could be suitable to build a niche blog around - "underwater video camera" and "tripods for cameras".

Ok, so what if you don't have Market Samurai?

Keyword Research Using Google Adwords Keyword Tool

Launch Google Adwords KEYWORD TOOL at https://adwords.google.com/select/KeywordToolExternal

In the FIND KEYWORDS box, type in your root keyword. Click SEARCH.

When the results are loaded, click on GLOBAL MONTHLY SEARCHES to sort the results by number of searches per month.

You want to look for search terms that occur more than 70 times a day and which are moderately competitive (the green bar beside the search term on the results page is around the halfway mark). So all terms higher than 30 x 70 = 2,100 are relevant at this point.

As you're starting with a BROAD keyword term, we'll first begin to narrow down to a more manageable number of practical terms to target with our niche blog - and to do this, let's start with THREE WORD phrases.

Here are a few from this search:

high definition video camera 550,000
web camera software 550,000
canon video camera 246,000
panasonic video camera 246,000
under water camera 201,000
samsung digital camera 165,000

mini dv video camera 110,000
best compact digital camera 33,100
best hd video camera 40,500
creative web camera drivers 27,100
canon hd video camera 27,100

With some niches, you'll get too MANY high search keywords - and with others, you'll get too FEW. That's just part of the game!

Next, let's confirm the popularity of these search terms by doing an 'EXACT MATCH' search. You do this by typing the terms into the FIND KEYWORDS box, and checking the box on the left sidebar called 'Match Types' to select "EXACT"

Let's do this for a few of the phrases from our list above:

under water camera - 3,600 (moderate to high competition)
high definition video camera - 1,500 (moderate competition)
web camera software - 8,100 (very low competition)

best hd video camera - 2,400 (moderate to high competition)
creative web camera drivers - 4,400 (very low competition)

What we're looking for are keyword phrases that are:

* 3 or 4 words long
* have at least 2,000 monthly EXACT MATCH searches
* have moderate to high advertiser competition

Only ONE of the phrases above meets these criteria: "under water camera"

One final step before you decide to choose this keyword is to verify the level of search engine competition - by performing a search on Google. Go to Google.com and type this into the search bar:

allintitle:KEYWORD PHRASE

e.g. allintitle:under water camera

As you can see, there are 2,510 results. Anything LESS than 10,000 is ok. It is a rough indication of how many SEO savvy webmasters are trying to rank high on this term. Lower figures indicate you can dominate search results more easily.

To verify this process, I ran this keyword through Market Samurai - and here is the result:

Searches: 118
SEOTCR: 9%
AWCPC: $1.31
SEOV: $65

Once my niches and keywords are ready, I take the next step, which is to...


==> Decide How To Monetize The Niche Minisites

There are many, many different ways to make money from a niche mini-website. But all those models are not suitable for every niche site. So I pick and choose the ones to use - and then tailor my site to maximize its potential.

For the 'Adsense Model', where you get paid for displaying ads for advertisers
who pay you (through Google) per click on the ads, the site will need:

* ads that will pay more per click
* appropriate ads targeted to the reader's interests
* positioning that will induce visitors to click

The more visitors to the niche website, the more money it makes.

However, if my model relies on affiliate sales, the style and design will be a little different. The focus is on content that PRE-sells visitors into buying the product or service that's being promoted.

Reviews, endorsements, testimonials and proof are more important than placing ads where they will get greater visibility and more clicks - because you only get paid when someone BUYS from a referral.

With the revenue model in mind, I then move to the next stage which is to...


==> Create POWERFUL Content

Content based niche marketing (of which Adsense is a type) will NEVER die - simply because people always want and need valuable content. Create USEFUL content and you will always be in demand.

People will flock to valuable content-rich niche websites. And this targeted audience can be monetized using many different methods. For Adsense sites, top quality content is even more important because "human verification" does take place randomly, and the content must pass the scrutiny of a real person.

At the same time, the content must be 'search engine bait' - and attract SE spiders to it, and then get them to rank it high on results pages.

With Web content that serves the needs of a niche audience and delivers value to prospects, winning is guaranteed in niche marketing. Not having quality content is no longer a choice - it is sheer niche marketing suicide!

What makes up "powerful content" will vary by niche. My own niche mini-sites have content that is informative or entertaining, written in clean and simple English, and (almost) free from spelling and grammar mistakes. Because they are on smaller niche topics, each site with 6 to 10 articles covers the subject rather comprehensively, making it a 'mini-authority resource' on the topic.

How long your content should be, and what style it will follow, will depend upon your niche, the extent of competition, and your underlying purpose for what you want visitors to your website to do.

Once content is created, the next step is to get it in front of the right people - which happens through...


==> Search Engine Optimization

My niche marketing is based on keyword research that evaluates the competition carefully. So it is simple to rank HIGH on Google, Yahoo!, Bing and other smaller engines with proper search engine optimization.

To a beginner, that may seem like voodoo... because that's how so much SEO teaching sounds! What often gets overlooked or ignored in the noise is the powerful message that's strongly reiterated in the most expensive SEO courses and seminars...

SEO, at its core, is SIMPLE

Get the BASICS right, and you've won more than half the battle. The simple things matter most. Things like:


* Using h1 tags for top keywords
* Having unique, keyword-rich TITLE tags
* Publishing an XML sitemap
* Appropriate keyword density and positioning
* Correct, validated HTML code

When you're building multiple niche mini-sites, it's easy to miss out on one or more of them - so I use a checklist that covers all the powerful elements of on-page SEO. And I even use a custom-designed tool to build my niche websites.

I use it for my on-page SEO. And it works wonderfully well. It saves me at least one hour per niche website - and makes sure nothing gets missed out. This tool is not for sale. I had it designed specifically to build mini-sites like this - for the single purpose this is optimized to do well. And all my niche websites are built using it. You can have someone code one for you, or do it yourself. It's just to save some time - you don't need it, and can create each page working from the checklist, to avoid missing out on any element.

Finally, when the niche websites are created and hosted on a Web server, it's time for the last remaining element of niche marketing success - TRAFFIC.

And that brings us to the most important part of my process...


==> Effective Niche Website Marketing

Niche marketing is about attracting the right audience to your online properties.

Visitors. Prospects. Subscribers. Buyers. Folks who will pay you money for the value you add to their lives.

And with a vast plethora of options available, this is one minefield where many niche marketers blow up or get stuck! You see, a fatal mistake lies in trying to do it ALL. Or keep shifting and flitting from one method to another.

You need focus. You need persistence. You need a plan.

* Some steps are needed for getting your niche website indexed by search engines.
* Others are needed to get them more visibility.
* Still others will bring in more traffic.
* And some steps will build links to your site.

Over time, this effort will translate into HIGHER niche profits. It's EASY to get this going - if you know what you've got to do, and have a plan to execute.

For example, a brand new niche website will be spidered and indexed quickly by doing just 2 things:

* create an XML sitemap and submit it to Google and Bing
* create a page on AboutUs.org for your site

There are a dozen other ways to get a new site indexed fast, and if any other approach works well for you, you should stick to it.

Getting quick back-links from private blog networks, directory sites and article directories must be supplemented by efforts to get higher value back-links from authority sites in your niche, or general high value networks like Squidoo or Hub Pages. Social bookmarking will help build back links too.

I have a tested and proven blueprint to follow. I execute it blindly - and enjoy the benefits of a profitable niche mini-website. Based on your own testing, you can develop your own blueprint, after seeing which promotions work well and which ones don't.

Chet Holmes taught me this valuable lesson - you don't need to do 8,000 different things, you just need to do EIGHT things, a thousand times each!

Find your 8 things. Repeat them, 1,000 times if necessary.

Hopefully this plan was of some help and value to you.

Please remember - no plan has ever made me rich UNTIL I took action on it. That 'rule' applies to you too. So go out and DO SOMETHING!

All success
Dr.Mani
#build #minisites #niche #system #works
  • Profile picture of the author everafter
    Great tips.

    It would be good if you can expand on the marketing/traffic side of things
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  • Profile picture of the author gmil88
    awesome share man, better than most of the WSO's that are being put out on here. Thanks!
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  • Profile picture of the author mikewithsfi
    I enjoyed reading your post.. its refreshing to read something worth while and full of info with out being directed to buy now button...
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  • Profile picture of the author DianaHeuser
    This is awesome Dr. Mani.

    Thank you.

    Copied and pasted so that I can read it again carefully.

    Di
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  • Profile picture of the author E. Brian Rose
    Great post. Too many people just throw up their "niche sites" hoping for magic. This post shows that with just a little more effort, they can achieve much better results.

    I just gave this post a five star rating! Well done.
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    • Profile picture of the author drmani
      Originally Posted by everafter View Post

      It would be good if you can expand on the marketing/traffic side of things
      It's there towards the end of that LONG post, not very elaborate or explicit, but
      the exact same steps I take to promote my niche sites is listed.

      Of course, some will work better than others, so you'll have to do some testing
      of your own, and stick with what delivers best results - for you.

      If you have any specific questions about marketing/traffic, I'll try to answer them,
      if I can

      Originally Posted by mikewithsfi View Post

      I enjoyed reading your post.. its refreshing to read something worth while and full of info with out being directed to buy now button...
      Oh, there WAS a 'buy now button' of sorts before - but not now.

      I've got stuff you can buy, if you really want to

      Originally Posted by E. Brian Rose View Post

      Great post. Too many people just throw up their "niche sites" hoping for magic. This post shows that with just a little more effort, they can achieve much better results.

      I just gave this post a five star rating! Well done.
      Thanks, Brian. I spent an hour last night reading Pat Flynn's 'Niche Duel'
      experiment, and it is classic proof of that statement you made. It's just
      that little extra effort, focus and stick-to-it-iveness that makes the BIG
      difference.

      As they say, there are no traffic jams on the last mile to success! ;-)

      All success
      Dr.Mani
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  • Profile picture of the author GforceSage
    Great of you to go into detail. It helps one understand a good process a whole lot better.
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  • Profile picture of the author ArielT
    Great job drmani, I liked it
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  • Profile picture of the author HansDavid
    Nice share. Was kind of worried you were promoting Market Samurai affiliate link during the first few paragraphs
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  • Profile picture of the author BugHo
    Thank you Drmani!
    It helps to spur me up
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  • Profile picture of the author DarrenHaynes
    Great information given away freely.

    Kudos!

    I am curious if you write the articles yourself for your sites or if you outsource them? Having built a number of niche sites, some that have worked out, and some that haven't

    I always prefer to write my articles myself because I don't like to "waste" the money on outsourcing for a project that may or may not work out. But, of course, time is a factor, and I don't really have the time to write all the articles I need, so outsourcing is essential .
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  • Profile picture of the author GGpaul
    Nice share. I'm using this technique right now as we speak (testing it out after reading this thread), but I noticed that even though I got SEOCTR of 15% below, I'll look at the competition manually through Google. I'll see the top 10 results with high PR or even "credible sites.". Do you ignore that and completely trust the judgement of Market Samurai with the SEOCTR percentage?
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    • Profile picture of the author JoshMcNary
      Originally Posted by GGpaul View Post

      Nice share. I'm using this technique right now as we speak (testing it out after reading this thread), but I noticed that even though I got SEOCTR of 15% below, I'll look at the competition manually through Google. I'll see the top 10 results with high PR or even "credible sites.". Do you ignore that and completely trust the judgement of Market Samurai with the SEOCTR percentage?
      I was wondering the same thing. Finding a profitable keyword is nice and all, but if the competition is stacked, you're spinning your wheels again. Competition analysis seems incomplete here.

      Other than that, looking good!
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  • Profile picture of the author bsbear
    This is amazing advice that should be stickied, perfect for the MNS noobie.
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  • Profile picture of the author Funkymonkeyman
    nice. this helped me.
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    • Profile picture of the author drmani
      Originally Posted by DarrenHaynes View Post

      I am curious if you write the articles yourself for your sites or if you outsource them?
      I've done both, because I enjoy writing in my niche(s).

      But when time constraints (or sheer boredom) intervened, I've outsourced
      my content (often inexpensively).

      It depends on your preferences. One approach is to reinvest profits into
      outsourcing more content, if your time/resources are not enough to do it all
      on your own.

      Originally Posted by GGpaul View Post

      ... but I noticed that even though I got SEOCTR of 15% below, I'll look at the competition manually through Google. I'll see the top 10 results with high PR or even "credible sites.". Do you ignore that and completely trust the judgement of Market Samurai with the SEOCTR percentage?
      Originally Posted by JoshMcNary View Post

      I was wondering the same thing. Finding a profitable keyword is nice and all, but if the competition is stacked, you're spinning your wheels again. Competition analysis seems incomplete here.
      This guide cannot be more than an outline, sharing the framework without
      presuming to be able to connect all the dots and color all the spaces.

      ALL the numbers/metrics are indicative, only. They help maximize the chances
      of your being able to dominate your niche. They do NOT guarantee success.

      I've had my fair share of wins and losses. On average, my 'strike rate' using
      the process detailed above is around 80% - so for every 4 that make it to the
      front page of Google, 1 will fail. Sometimes, surprisingly, the term that
      seemed the EASIEST to rank for will be the one that won't even reach page 2.

      As you progress, keep trying out things, and finding the ones that work, you'll
      be able to judge a little better whether or not a niche has a good chance at
      being successful/profitable. It's an imprecise science, so there's testing,
      failing, learning and growing involved

      I've learned more from my 'failures' than from my 'successes'.

      All success
      Dr.Mani
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      • Profile picture of the author drmani
        I'll also share a little story

        Years ago, when I was chief resident in general surgery, I had a
        senior registrar who was talking to a patient during his post-op
        review. The guy had a hernia repaired, and wanted advice about
        his diet.

        "What can I eat, doctor?" he asked.

        "Anything you like. No restrictions" replied my reg.

        "Can I eat bananas?"

        "Sure"

        "How about potatoes?"

        "Yep. Potatoes are fine, too"

        "Beans?"

        My registrar replied patiently, but with a tinge of annoyance,

        "Everything is fine. If it suits you, eat it"

        The patient wouldn't take the hint.

        "How about onions, doctor? Can I eat onions?"

        "You can - but only if you slice them lengthwise, not into tiny bits!"

        THIS reply seemed to satisfy the man, who left the surgery smiling!

        Why am I telling you this story here?

        To make a point.

        When someone gives you an answer that's as comprehensive as it can be,
        given the reality that NOTHING is perfect in online marketing and there
        is a TON of testing involved even with implementing the most complete plan,
        then you risk the danger that you'll be given a totally stupid answer
        if you keep on asking more questions!

        That's not to say you shouldn't ask any questions. But when you keep
        digging into nitty-gritty issues that can ONLY be convincingly answered
        by running an inexpensive test, then you run that risk of being fobbed
        off with a non-sequitur.

        An ounce of testing is worth a pound of opinion - imho

        Most of your niche minisite tests won't cost more than $20 and/or 2 to
        3 hours of your time.

        What you'll learn from those tests will be PRICELESS.

        Get going and DO something with what you already know!

        All success
        Dr.Mani
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  • Profile picture of the author wyatt2011
    Perfect information. Thank you so much !
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  • Profile picture of the author wyatt2011
    Drmani, I printed it all out and can't wait to get home to put the information to good use. Thank you.
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    • Profile picture of the author beastmodemike
      Thank you Drmani. I'm new to IM and have been driving myself crazing soaking up tons of information. I don't have a site yet and have been hitting a wall when it comes to finding a niche that's at least worth giving a shot.

      I have a question about your method. You say to target keywords which are 3 or 4 words long and then to check the competition using the title search in Google. I assume this is because the three of four words terms tend to be less competitive.

      What if I find a product related keyword phrase with only 2 words... "______ _______"? The title search method on Google only yields around 5,600 results, the competition level in Google KW tool is HIGH, and there are 1,600 exact local matches per month.

      In short, the phrase doesn't meet the requirements for length (2 words as opposed to 3 or 4) AND it misses the figure of exact local monthly searches (1,600 opposed to 2,000).

      As a noob, could you explain why it WOULDN'T be good to try and rank for a phrase like this?
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      • Profile picture of the author TeamTCW
        Originally Posted by beastmodemike View Post

        Thank you Drmani. I'm new to IM and have been driving myself crazing soaking up tons of information. I don't have a site yet and have been hitting a wall when it comes to finding a niche that's at least worth giving a shot.

        I have a question about your method. You say to target keywords which are 3 or 4 words long and then to check the competition using the title search in Google. I assume this is because the three of four words terms tend to be less competitive.

        What if I find a product related keyword phrase with only 2 words... "______ _______"? The title search method on Google only yields around 5,600 results, the competition level in Google KW tool is HIGH, and there are 1,600 exact local matches per month.

        In short, the phrase doesn't meet the requirements for length (2 words as opposed to 3 or 4) AND it misses the figure of exact local monthly searches (1,600 opposed to 2,000).

        As a noob, could you explain why it WOULDN'T be good to try and rank for a phrase like this?
        In this situation you should use this keyword, and it would be profitable, one thing you have to be careful is check if there is no brand name in the keyword.
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  • Profile picture of the author Greenfatman
    Hey Dr Mani thanks so much for the info, people like you makes this place a ""must" for any IM

    Could you share with us how you are using web 2.0 (squidos, hubpages.etc)?:
    - How many web 2.0 you are using to build links for each site?
    - Are you using anchor text straight to the site or you collide all web 2.0 together?

    regards,
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  • Profile picture of the author VitalMastering
    so what are your 8 things that you do a thousand times? I have mine, but I'd love to compare
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  • Profile picture of the author Nile Vincent
    Now here's the information you can use to actually
    make money...it's about time...without having to purchase
    multiple oto's, upsells, downsells...this jump...that jump...

    Thanks for a very structured and insightful strategy...
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  • Profile picture of the author Leon Kloosterman
    good content,

    i am really interested in de marketing samurai software, altough i am not a big fan on using software but i will give it a try.
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  • Profile picture of the author energetic88
    Banned
    [DELETED]
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    • Profile picture of the author mrmarchuk
      Good info, i, like others here, have copy-pasted this into a word document, to print and read/keep for later thanks for the info!
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  • Profile picture of the author YellowGreenMedia
    Good info, to bad that some people still need their hand hold in a step by step process, but hat is impossible... the problems with these peopel is that they don't wanna make mistakes or loose money/time.

    Well folks that you better hold on to your dayjob cus there aint no such thing as a one fist all method.. YOU need to go out and DO it yourself... get yourself a budget that you can loose and start make mistakes and LEARN from them.

    People who soak up tons of information are not getting anywhere, exept a information overflow and a headache... go do something instead of running to the next shining object. You might be surprised how easy (and it is easy) this shit really is....
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  • Profile picture of the author Simon74
    Great advice Dr.Mani very well put together.
    Thank you,
    Simon
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  • Profile picture of the author Rukshan
    This post is much useful for us
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    • Profile picture of the author mikaere
      Great info man..... I learnt this from the keyword academy..
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  • Profile picture of the author nik0
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    Keep in mind this post was made before the EMD update so it might not work as well as it's used to.

    Also don't stare yourself to blind at the CPC, it will show related ads anyway, it's just that the buyers aren't bidding on EXACTLY that keyword. I rank for a keyword that has $0,05 CPC but I get on average $0,70 per click so go figure.
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