One simple way for YOU to control your meta description

12 replies
  • SEO
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Some say SEO is dead. Many of us think otherwise - fortunately. If you are a believer and - like me - struggle with the meta description (not with making it, with the SE's picking it) - look here.

I have always paid close attention to my meta description for any page/post. I look at it as the window to the store. If I don't like what I see, well I won't go in - no matter how flashy the shop sigh is!

It is a constant annoyance that no matter what plugin/theme I use (I'm a WP person), and no matter how I push my carefully set meta descriptions, the SE's choose what they feel like, at random, from all over my page/post, including image alt tags.

One day - magic ...... Thanks to Ana Hoffman @ TGC - Trafficgenerationcafe

[go there- this is good stuff!!]
[not enough posts to offer link but getting there ]

This little trick lets you control your meta descriptions in the SEs:

1. Compose your page / post
2. Write your meta
3. Take your meta description and copy this so that it becomes your very first paragraph - like a page/post snippet.
4. The SE's will pick this up - at least they do for me

Now it's best - from a flow point of view - that you make the H1 title flow into your meta to make it one paragraph like but this is not always easy/possible (at least not for me) so 1-4 above is fine, and it does not look crappy to the reader!

Have fun!
#control #description #meta #ses #simple #title #url
  • Profile picture of the author craig11
    I have always found that using your KWs in your description works.

    If someone was searching for you using "cat food" and your description mentioned the phrase "cat food" then Google will choose to us it. If however you didn't, but your page mentioned the phrase, Google will use a snippet from your page where the KW is mentioned.
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    • Profile picture of the author lucasbowen
      Originally Posted by craig11 View Post

      I have always found that using your KWs in your description works.

      If someone was searching for you using "cat food" and your description mentioned the phrase "cat food" then Google will choose to us it. If however you didn't, but your page mentioned the phrase, Google will use a snippet from your page where the KW is mentioned.
      Thanks Craig11 but I see the challenge even when using the KW in the meta. SE's still pick at random - at times, not always but at times. One page I have been struggling with I just applied above 2 days and go and today, wupti, meta is exactly what I want.
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  • Profile picture of the author craig11
    Although without doing official research I can be unsure, but I don't think it would be at random. The search engines are quite sophisticated now and it would not make any sense for them to just guess.

    Rereading what you wrote, it would make more sense to write your KWs in your first paragraph (or how you would like your Meta Description to be) and leave your Meta tag empty.

    Maybe it's down to using your KW once in your Meta and twice near each other on the page and the SEs prefer the on-page.
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  • Profile picture of the author yukon
    Banned
    Now If you want to target 5 relevant keyword phrases on a single page, do this:
    1. Remove the meta description tag.
    2. Add the usual <h1> tag with the main keyword for the page.
    3. Add 5 (whatever number makes sense for your page) <h2> tags with relevant search phrases to the <h1> tag.
    4. Mention a variation of the <h2> keyword phrase in the first paragraph of each matching <h2>.

    Now instead of a single static SERP Description, you'll have 5 laser targeted variations of the original Meta Description text.

    Example:

    Keywords:
    • Cheap Auto Insurance
    • Free Automobile Insurance Quotes Online
    • Auto Insurance Quotes
    • Automobile Insurance Ratings
    • High Risk Auto Insurance Companies
    • Auto Insurance Companies


    <h1>Cheap Auto Insurance</h1>


    <h2>Free Automobile Insurance Quotes Online</h2>
    Lorem ipsum dolor sit amet, cheap insurance consectetur adipiscing elit free insurance quotes. Donec sed urna nisi. Curabitur nec neque ac quam porttitor tristique. Duis tincidunt tincidunt tincidunt. Fusce accumsan odio sed diam auctor facilisis. Duis velit magna, scelerisque a feugiat non, commodo sed nulla. Fusce porta posuere diam eget molestie. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris quis enim lorem, quis commodo tortor. In non mi lacus. Vestibulum ac arcu nec purus venenatis vulputate. Etiam sed arcu sapien, vel posuere libero. Sed a magna vestibulum dolor tincidunt varius in in libero.

    Pellentesque sed pellentesque odio. Aliquam erat volutpat. Cras vitae diam enim. Nunc sodales fringilla luctus. Suspendisse potenti. Vestibulum mattis dictum lorem a auctor. Pellentesque rutrum nisl ut metus iaculis imperdiet. Cras varius sollicitudin blandit.



    <h2>Auto Insurance Quotes</h2>
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. auto insurance quotes Donec sed urna nisi low cost. Curabitur nec neque ac quam porttitor tristique. Duis tincidunt tincidunt tincidunt. Fusce accumsan odio sed diam auctor facilisis. Duis velit magna, scelerisque a feugiat non, commodo sed nulla. Fusce porta posuere diam eget molestie. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris quis enim lorem, quis commodo tortor. In non mi lacus. Vestibulum ac arcu nec purus venenatis vulputate. Etiam sed arcu sapien, vel posuere libero. Sed a magna vestibulum dolor tincidunt varius in in libero.

    Pellentesque sed pellentesque odio. Aliquam erat volutpat. Cras vitae diam enim. Nunc sodales fringilla luctus. Suspendisse potenti. Vestibulum mattis dictum lorem a auctor. Pellentesque rutrum nisl ut metus iaculis imperdiet. Cras varius sollicitudin blandit.



    <h2>Automobile Insurance Ratings</h2>
    Lorem ipsum dolor sit amet, automobile insurance ratings consectetur affordable adipiscing elit. Donec sed urna nisi. Curabitur nec neque ac quam porttitor tristique. Duis tincidunt tincidunt tincidunt. Fusce accumsan odio sed diam auctor facilisis. Duis velit magna, scelerisque a feugiat non, commodo sed nulla. Fusce porta posuere diam eget molestie. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris quis enim lorem, quis commodo tortor. In non mi lacus. Vestibulum ac arcu nec purus venenatis vulputate. Etiam sed arcu sapien, vel posuere libero. Sed a magna vestibulum dolor tincidunt varius in in libero.

    Pellentesque sed pellentesque odio. Aliquam erat volutpat. Cras vitae diam enim. Nunc sodales fringilla luctus. Suspendisse potenti. Vestibulum mattis dictum lorem a auctor. Pellentesque rutrum nisl ut metus iaculis imperdiet. Cras varius sollicitudin blandit.



    <h2>High Risk Auto Insurance Companies</h2>
    Lorem ipsum dolor high risk insurance sit amet cost, consectetur adipiscing elit. Donec sed urna nisi. Curabitur nec neque ac quam porttitor tristique. Duis tincidunt tincidunt tincidunt. Fusce accumsan odio sed diam auctor facilisis. Duis velit magna, scelerisque a feugiat non, commodo sed nulla. Fusce porta posuere diam eget molestie. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris quis enim lorem, quis commodo tortor. In non mi lacus. Vestibulum ac arcu nec purus venenatis vulputate. Etiam sed arcu sapien, vel posuere libero. Sed a magna vestibulum dolor tincidunt varius in in libero.

    Pellentesque sed pellentesque odio. Aliquam erat volutpat. Cras vitae diam enim. Nunc sodales fringilla luctus. Suspendisse potenti. Vestibulum mattis dictum lorem a auctor. Pellentesque rutrum nisl ut metus iaculis imperdiet. Cras varius sollicitudin blandit.



    <h2>Auto Insurance Companies</h2>
    Lorem ipsum dolor sit auto insurance companies amet, consectetur cheap adipiscing elit. Donec sed urna nisi. Curabitur nec neque ac quam porttitor tristique. Duis tincidunt tincidunt tincidunt. Fusce accumsan odio sed diam auctor facilisis. Duis velit magna, scelerisque a feugiat non, commodo sed nulla. Fusce porta posuere diam eget molestie. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris quis enim lorem, quis commodo tortor. In non mi lacus. Vestibulum ac arcu nec purus venenatis vulputate. Etiam sed arcu sapien, vel posuere libero. Sed a magna vestibulum dolor tincidunt varius in in libero.

    Pellentesque sed pellentesque odio. Aliquam erat volutpat. Cras vitae diam enim. Nunc sodales fringilla luctus. Suspendisse potenti. Vestibulum mattis dictum lorem a auctor. Pellentesque rutrum nisl ut metus iaculis imperdiet. Cras varius sollicitudin blandit.


    If you setup the page correctly, also add the exact keywords as on-page jump-links & add relevant text surrounding the target keyword, you should see a jump-link & the relevant SERP description in the SERPs when searching for your keyword/page, customized to each of the 5 <h2> tag keywords (all on a single page).

    Build relevant internal/external links to the page.
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    • Profile picture of the author WraithSarko
      Originally Posted by yukon View Post

      Now If you want to target 5 relevant keyword phrases on a single page, do this:
      1. Remove the meta description tag.
      2. Add the usual <h1> tag with the main keyword for the page.
      3. Add 5 (whatever number makes sense for your page) <h2> tags with relevant search phrases to the <h1> tag.
      4. Mention a variation of the <h2> keyword phrase in the first paragraph of each matching <h2>.

      Now instead of a single static SERP Description, you'll have 5 laser targeted variations of the original Meta Description text.

      Example:

      Keywords:
      • Cheap Auto Insurance
      • Free Automobile Insurance Quotes Online
      • Auto Insurance Quotes
      • Automobile Insurance Ratings
      • High Risk Auto Insurance Companies
      • Auto Insurance Companies






      If you setup the page correctly, also add the exact keywords as on-page jump-links & add relevant text surrounding the target keyword, you should see a jump-link & the relevant SERP description in the SERPs when searching for your keyword/page, customized to each of the 5 <h2> tag keywords (all on a single page).

      Build relevant internal/external links to the page.
      Say What?
      let me try n process this
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  • Profile picture of the author BAC
    Found few good tips for seo here...thanks,

    VGM
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    • Profile picture of the author zecke
      Few good tips ? The Man (Yukon) just killed the thread with his usefull post

      Originally Posted by BAC View Post

      Found few good tips for seo here...thanks,

      VGM
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      • Profile picture of the author Carl Brown
        Originally Posted by zecke View Post

        Few good tips ? The Man (Yukon) just killed the thread with his usefull post
        I'm waiting for his SEO book (trying to digest SEO Warrior right now)
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  • Profile picture of the author WraithSarko
    where do you click to trigger the jumps, or you don't, it's just for the meta description?

    are u saying that google will display the most relevant jump link and surrounding text depending on what keyword was searched for?
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    SuperExpensiveNUKE...SubmitterEnvyNUKE...SENukeXCRaptastic
    I've spent the last 59 months building 412 MFA sites. Each site averages 8 cents per day...I said average, some make up to 17 cents per day, PASSIVE INCOME! This income allows me to live comfortably and buy ANY flavor Jolly Rancher or Skittles I desire. Don't give in to fear, it CAN be done!
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    • Profile picture of the author yukon
      Banned
      Originally Posted by WraithSarko View Post

      where do you click to trigger the jumps, or you don't, it's just for the meta description?
      Jump-links at the top of the same page, just like a Wikipedia article page.





      Originally Posted by WraithSarko View Post

      are u saying that google will display the most relevant jump link and surrounding text depending on what keyword was searched for?
      Just like anything else in SEO, nothing is guaranteed, still you can do the SEO to usually get Google SERPs to do certain things, example, show jump-links & dynamic SERP descriptions based on the keyword being searched for by traffic.
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  • Profile picture of the author matthewjudd
    Hello all,

    Nice and informative discussion on Meta and all that. Now a days Google not only consider meta description, but also check the same keyword in Meta. And i agree with "lucasbowen" that if your description became your site content first paragraph, than it can generate some good result.

    Yukon also share some good thought, and its really helpful. Basically i want to say that if your targeted keyword is in description and in content than your SERP will be good.
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  • Profile picture of the author MaryPabelate
    Banned
    Ad description should be unique to each page so if you get description from the first paragraph then it is really good decision, however, there are many WP plugins which do this task automatically.
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