Unique Content for backlinks as --- and may even cause drop in rankings?
Study done by a 4-year IM veteran, who's done guest posts for John Chow, Daily
Blog Tips, the Bad Blogger, and has made over $20,000.00 online. (Not impressive to
some, I know, but better than some people, I guess.)
Over the past few weeks, I've ran several tests, on all brand new domains. This
test isn't 100% conclusive, due to competition factors, but the way my rankings
moved around should still teach you something.
I decided to run this test as a response to Pat Flynn's Backlink Building Strategy.
Here are my findings:
Test #1 - Syndicated Content. (8 Total Backlinks Built)
I took 1 article from my website, and then syndicated that article to Go
Articles and Amazines. I then syndicated the same article to the free blog sites
including Blogger, Wordpress, Tumblr, Live Journal, Posterous, and Xanga, all
with backlinks to my site, all with varied anchor text.
After a few days, the ranking of my website actually dropped from page #2
to page #7. At this very moment, my Tumblr site is actually ranking above
my money site. Oops. So much for article syndication.
Test #2 - Spinning Articles. (8 Total Backlinks Built)
I took the article from my website, and first, I rewrote it completely. I then
submitted this article to Ezine Articles, (waited for approval), and then spun
the article and submitted it to Go Articles and Amazines. I then posted spun
articles to the free blogs including Blogger, Wordpress, Tumblr, Weebly, and
Live journal, all with backlinks to my site, all with varied anchor text.
After a few days, the ranking of my website actually dropped from page #1
to page #2, and is stuck on page #2.
Test #3 - Completely Unique Articles. (5 Total Backlinks Built)
I took the article from my website, and completely rewrote it 5 different
times. I used varied anchor text, and submitted my articles to Ezine Articles,
Go Articles, Amazines, Blogger, and Live Journal.
After a few days, my site climbed up to the #1 spot in Google, and has
stayed there ever since. No dance. Only an increase in rankings.
Although this isn't a controlled study, we can conclude that test site #3 did
not experience any Google dancing, while test site #1 and #2 did experience
dancing, with both sites actually dropping in ranking.
This is common sense, folks.
Google, (in my opinion, has the technology to see spun articles.) Also, if you
think you're really spinning well, don't forget STOP words. Those are words
that don't mean anything to Google, and may mean that your article isn't
spun as uniquely as you may have thought.
If you were a search engine, think about this; Would you pass more
link juice from a spun - syndicated article, or from a 100% unique article?
Think about it.
Things are not always black and white, but to me, this is a no-brainer.
This study also proves that article marketing, when done correctly, is extremely effective.
PS: You can thank me in advance:
I singled out Squidoo and Hubpages, because they take more work to setup, in my opinion.
Ezine Articles (PR6)
Go Articles (PR6)
Blogspot Blog (PR9)
Live Journal (PR8)
Blog Catalog (PR6)
My Anime List (PR5)
Insane Journal (PR5)
SOS Blogs (PR5)
Get Jealous (PR4)
Campus Bug (PR4)