I've been lurking around the forums for a while now and I'd thought it's high time I chime in and contribute my two cents.
I wanted to share with you a little known paid traffic strategy that I've recently learned about.
Some of you seasoned IM'ers may be aware of this method so this post is specifically for you new marketers that my need other ways to generate traffic and build your subscriber list.
Banner advertising my be considered an 'old school' marketing method but it's still highly effective, especially when done in the way I'm going to describe here.
So, all you'll need to begin this traffic strategy is the Google search engine and the Google Adwords keyword tool.
1.) Go to the Google keyword tool and type in a keyword phrase related to your niche.
Google's keyword tool is going to bring up the specific keyword you entered, as well as several other related keywords.
2.) Sift through all the keywords that pop up and sort them by competition (high to low), then by global monthly searches (highest to lowest).
*What you really want to pay attention to is the keywords that have high competition and a high number of monthly searches. These are going to be your money keywords, more on that in a minute.
3.) Select a few keywords and copy and paste them into the Google search engine. Our focus is going to be on the organic search results, more specifically the top 5 results.
These are the websites that are getting a high amount of traffic from those high competition, highly searched keywords.
4.) Click on and check out each of the top 5 website results for each keyword you enter into the Google search engine.
*What you're looking for are any banner ads or advertising space the website might have.
If they do offer advertising space then do the happy dance!! You're about to cash in
5.) What you're going to do next in contact the webmaster and purchase advertising space on their website. The prices will vary depending on the sites individual advertising packages. However they shouldn't be too pricey.
If the webmaster doesn't already have advertising packages set up, suggest a monthly rate you're willing to pay them to place a banner on their website and see if you can work out a deal.
You've just got yourself some killer paid advertising on a high traffic website, targeted specifically to a keywords in your niche!
What's so awesome about this paid advertising method is that you can literally wash, rinse, and repeat and do this for HUNDREDS even THOUSANDS of high traffic/high competition keyword phrases in your niche.
WITHOUT the risk of loosing hundreds, possibly thousands of dollars in trying to master Google Adwords.
There's NO CAP to how many different keywords and sites you can do this with!!
Take the first month to test out the sites traffic and conversion rate. If you find that it's profitable, RUN WITH IT!
Once you've found a handful of sites that are converting well for you, you can always contact the site owner and see if you can work out some kind of discount deal to keep your banners running.
I hope this was helpful and beneficial to those who are looking for additional paid marketing methods.
If you have any questions or need clarification about something within my post, leave a response and let me know.
Also, if you have anything you'd like to contribute or add in regards to this, I'd love to hear it!
- Ti Roberts