older or newer domain?

10 replies
  • SEO
  • |
Hi, I am in the process of developing an ecommerce site and would like to ask which is better for SEO in your opinion.

An old domain (5-9) years with no site history or ranking for around $500-$800, or a totally new domain.

What I would appreciate if someone could tell me is if an old domain wth no history is worth the extra money in terms of SEO, or am I better of with a brand new domain.

Thanks

Danny
#domain #newer #older
  • Profile picture of the author brainfreeze0
    An older domain, especially one containing your main keyword is always better. Better yet, an older domain where you register it for 5+ years is better because Google knows your not making a hit and run site
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    • An older domain is perceived as being more trustworthy and valuable in the eyes of search engines. Domain age is an important factor in SEO. You will achieve your marketing and SEO goals easier and faster with an older domain.
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    • Profile picture of the author jennifermark81
      Completely agree with this. However, you dont need to spend $500 for an old domain.. you can get a fully developed old and ranking site for that much money.

      Rather try to go for godaddy aftermarket domain auctions and you can get older domains for $20.

      Originally Posted by brainfreeze0 View Post

      An older domain, especially one containing your main keyword is always better. Better yet, an older domain where you register it for 5+ years is better because Google knows your not making a hit and run site
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  • Profile picture of the author Jubu
    I agree that an older domain is better, but only if you have that much money to throw at it. $500-$800 isn't chump change. I would just go with a new domain so you can pick the name of it.
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  • Profile picture of the author yukon
    Banned
    Originally Posted by dannyboy30 View Post

    Hi, I am in the process of developing an ecommerce site and would like to ask which is better for SEO in your opinion.

    An old domain (5-9) years with no site history or ranking for around $500-$800, or a totally new domain.

    What I would appreciate if someone could tell me is if an old domain wth no history is worth the extra money in terms of SEO, or am I better of with a brand new domain.

    Thanks

    Danny
    The only way I would spend that kind of money on a domain is:
    • If the domain has a lot of good quality external links ($500-800 link value).
    • If the domain still has decent direct traffic related to my site.
    • If the domain was a 100% match to my brand.

    Otherwise, I would buy a $10 domain.
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  • Profile picture of the author The constantine
    I've actually found purchasing domains from people often gives them an auto pentalty at times as once the domain's owner has changed, the credibilty and trust that comes with it was usually down to a decent webmaster. So, you have to be careful, it's very hit or miss, don't spend big money unless you've done this before...
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  • Profile picture of the author Dan Grossman
    I wouldn't put much thought into it. You can be successful either way, and Google's pretty well aware when a domain changes hands. They're an ICANN-accredited registrar, they have direct access to the .COM/.NET/etc zone files, and know almost immediately when the registrant, registrar or DNS servers change for any domain.

    I launched a new site this week on a new nonsense domain nobody had ever used before. I did a decent job attracting attention and at least 100 top-20k sites linked to me within just a day or two. The domain is already ranking in the top 5 of several of the keywords I optimized it for, outranking 5+ year old competitors.
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    • Profile picture of the author cwill184
      Originally Posted by Dan Grossman View Post

      I wouldn't put much thought into it. You can be successful either way, and Google's pretty well aware when a domain changes hands. They're an ICANN-accredited registrar, they have direct access to the .COM/.NET/etc zone files, and know almost immediately when the registrant, registrar or DNS servers change for any domain.

      I launched a new site this week on a new nonsense domain nobody had ever used before. I did a decent job attracting attention and at least 100 top-20k sites linked to me within just a day or two. The domain is already ranking in the top 5 of several of the keywords I optimized it for, outranking 5+ year old competitors.
      Dan, Can you share how you got your 100 links? Love to learn. Thanks
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  • Older domain has slightly beneficial in SEO. But an older domain with no site history or ranking is not worthwhile. Older domains is beneficial only when it is currently indexed or has some ranking or history on search engines. It is possible that the older domain with no history have been banned by search engine. So if you want to purchase older domain always check there should be some indexed pages on search engines.
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  • Profile picture of the author ilee
    I'd much rather spend that money on a couple of high pr sites to Point to your money site
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