Adwords conversion question...

by 4 replies
5
How does one of my adwords campaigns have 13 clicks but 16 conversions? It is showing a 123.08% Conv. rate (1-per-click).

Typically this campaign runs around 90%, but 123%? Really?
#search engine optimization #adwords #conversion #question
  • Some idiot refreshed the page a bunch of times and triggered the conversion code each time. This especially happens with OTO pages where someone thinks it will time out or something so they keep refreshing. I hate that because it throws my numbers off.
    • [1] reply
    • Interesting. I would have thought google would be smarter than that to count it multiple times.
      • [1] reply
  • Frank may be right but more likely, it's because you did not put the code on the correct page. I've seen it happen, client puts tracking code on every page and gets counted for each page visited resulting in 100%+ conversion rates.

    You really get a 90% rate normally?
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