Any luck with scalable local adsense sites?
- SEO |
Any luck/advice for local-driven adsense sites? I'm taking a stab at a microniche that's a mini directory for a local service in a large nearby city. My day job is very related to the service, so I have a lot of knowledge and background info on it.
Here's what I've done for one site.
Let's say the niche is new work uniforms (it isn't). The largest nearby city has 25 shops that sell new work uniforms, but the city is so spread out that the shops are hard to find.
I look up the keyword " new work uniforms in big city, Ohio" and find that the CPC is between .80 and $3.00. Search volume is only 200-500, but other very related keywords (like uniform repair services, uniform equipment) have the same volume. That's probably because people only look for new work uniforms when they find new work and it turns out this city requires new work uniforms for most of their better paying jobs.
I look up the competition pages. None have adsense because they are business-specific. However, there are so many you have to go through if you want to find the uniform place nearest to your neighborhood. My hope is that if you look up "new work uniforms in big city" the meta data for my site reads "ultimate directory for all new work uniforms in big city". As a consumer, I'd rather click there than the other dozens of places individually.
So I buy the domain name "newworkuniformsbigcity.com"
But I'm a writer first and I see that you can only write so many actual articles on work uniforms specifically for this city. I write one 800-1000 word article and two 500-word articles related to the niche AND the local city as it applies. The main article is titled "do you need a new uniform for big city, Ohio?" It's got the keywords in the title, H1, 1% and written for humans to include LSI)
I put an adsense banner mid-article, one under the navigation site, one wide.
Then I "write" three other articles that serve as directories. They are on the navigation bar up top AND you can search by community in the search bar.
I create mini-directories specific to the big city and surrounding communities/towns Big city has 1 milllion living in it, but the larger communities have 100,000 to 250,000.
Each mini directory has a tab in the nav bar. I make 3 of them. It's structured so that the businesses are listed alphabetically so that means you have to read at least half the article (which puts the eyes past the mid-article banner and the wide banner). If someone finds one that's on a street in near the area of they live in, they can contact it. The directories are only about 300 words. I thought it would take forever to look up all the services, but a combination of Yelp! and an actual state government site that lists the places that offer new work uniforms made it pretty easy. In fact, I created 3 articles and 3 mini-directories in a day.
I also have a sidebar block that says if your business isn't listed or you want to advertise, contact me.
So that's what I've done. I don't think there are any more things to write. The only promo ideas I've come up with are to find social media sites on jobs in the big city and post there. If this works (I would be happy with $5 a day), there are 7 other big cities I could scale this to.
Any ideas? success stories? failure stories?
Here's what I've done for one site.
Let's say the niche is new work uniforms (it isn't). The largest nearby city has 25 shops that sell new work uniforms, but the city is so spread out that the shops are hard to find.
I look up the keyword " new work uniforms in big city, Ohio" and find that the CPC is between .80 and $3.00. Search volume is only 200-500, but other very related keywords (like uniform repair services, uniform equipment) have the same volume. That's probably because people only look for new work uniforms when they find new work and it turns out this city requires new work uniforms for most of their better paying jobs.
I look up the competition pages. None have adsense because they are business-specific. However, there are so many you have to go through if you want to find the uniform place nearest to your neighborhood. My hope is that if you look up "new work uniforms in big city" the meta data for my site reads "ultimate directory for all new work uniforms in big city". As a consumer, I'd rather click there than the other dozens of places individually.
So I buy the domain name "newworkuniformsbigcity.com"
But I'm a writer first and I see that you can only write so many actual articles on work uniforms specifically for this city. I write one 800-1000 word article and two 500-word articles related to the niche AND the local city as it applies. The main article is titled "do you need a new uniform for big city, Ohio?" It's got the keywords in the title, H1, 1% and written for humans to include LSI)
I put an adsense banner mid-article, one under the navigation site, one wide.
Then I "write" three other articles that serve as directories. They are on the navigation bar up top AND you can search by community in the search bar.
I create mini-directories specific to the big city and surrounding communities/towns Big city has 1 milllion living in it, but the larger communities have 100,000 to 250,000.
Each mini directory has a tab in the nav bar. I make 3 of them. It's structured so that the businesses are listed alphabetically so that means you have to read at least half the article (which puts the eyes past the mid-article banner and the wide banner). If someone finds one that's on a street in near the area of they live in, they can contact it. The directories are only about 300 words. I thought it would take forever to look up all the services, but a combination of Yelp! and an actual state government site that lists the places that offer new work uniforms made it pretty easy. In fact, I created 3 articles and 3 mini-directories in a day.
I also have a sidebar block that says if your business isn't listed or you want to advertise, contact me.
So that's what I've done. I don't think there are any more things to write. The only promo ideas I've come up with are to find social media sites on jobs in the big city and post there. If this works (I would be happy with $5 a day), there are 7 other big cities I could scale this to.
Any ideas? success stories? failure stories?