Is this too complex for a landing page?

12 years ago

With every niche conversions can be different. For instance in an marketing traffic converts differently than insurance traffic on different meaning page. The reason for this is simple accustomed to different things within their industry.

If you are not familiar what converts best for your niche I recommend driving traffic through PPC and track team the user behavior.

I personally stay away from Google analytics when using adwords traffic because although they will not admit it they look at your Google analytics data such as retention rate and will ban your average account or URL if you have a high bounce rate, which I personally face when driving traffic for CPA.

I recommend click tail ClickTale, The leader in Heatmaps, Usability & Web Analytics

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Greedy

12 years ago

I agree with Clint Faber.

But you landing page looks good, defiantly worth giving a test!

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aymen99

12 years ago

it looks good but there is a lot of blocks of text in it ,you may want to split test with a video landing page , the results may shock you

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rtc1979

12 years ago

In my opinion, for PPC, that landing page is way too busy. No clear call to action. Lots of click choices. Why don't you look at what some of the big brands are doing (the ones that have a lot of money to test with) and model your LP after what they do?

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Terry Kyle

12 years ago

Originally Posted by RedShifted

I wasn't intending on doing PPC when I built this site, so now I'm kinda backtracking and thinking of things I need to remove.

But before I go crazy, will a page like this hurt my conversions?

All County Renovation - NJ #1 Source For Home Remodeling Contractors-

Since I will be split testing pages, I'm thinking of just making a new page that is half as big. I'm going to make the form a bit smaller, then put a video under the form so we can pitch our service.

I plan on taking the table out, and just making things more focused. Making a couple different pages, then seeing which converts best.

But as far as landing pages go, simple usually converts better right?
I'm fairly good at generating leads off CL, but PPC is a totally different beast afaic.

Any advice you guys have I'd appreciate it, thanks!

-Red

Hi Red,

Test everything and check out the industry leaders in conversions here (ton of great free video clinics):

Discover Which Marketing Programs Really Work

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Is this too complex for a landing page?

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