Are Exact-Match Domains (EMDs) in Decline?

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It was a good read and I thought you guys will also like this : Are Exact-Match Domains (EMDs) in Decline? | SEOmoz
#decline #domains #emds #exactmatch
  • Profile picture of the author paulgl
    Originally Posted by rahulbangar View Post

    It was a good read and I thought you guys will also like this : Are Exact-Match Domains (EMDs) in Decline? | SEOmoz
    EMDs? Well, seomoz has their own agenda, and yet people still
    worship at their feet...

    EMDs? You are posting at warriorforum.com....

    EMDs are not in decline, nor had they ever risen.

    I may get slammed for this but, people probably overwhelming
    use EMDs, slap WP on it, then sit back and look for riches. All
    without working hard actually making a valuable piece of internet
    real estate. It's not that EMDs are in decline, but better
    algos from google to keep such trash down. EMD or not.

    So, it has nothing to do with decline of EMDs, just that probably
    more IMers who want a lazy way out are feeling more of a pinch.
    And that group, by and large, may use EMDs more frequently.

    Google has never given EMDs more credence for real world
    searches from real people. Hence sites like ebay, wikipedia,
    amazon, craigslist, zillow, zoosk, kayak, orbitz, (just keep
    going on forever) never gave a rat's behind about EMDs.

    Who cared? Those who had best-wii-games-for-left-handed-people.com
    and swore the rank #1 for best wii games for left handed people was
    worth something...

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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  • Profile picture of the author Nelapsi
    My view is about the same as Paul's just get there differently, EMD's are not in decline but lazy idiots trying to rank with just a domain name is in decline.
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  • Profile picture of the author Nick Garcia
    I think Google's algorithm use to consider keywords in a URL a bit more than they do now. I'm sure it's still a factor on some level, but that can be handled by making the permalink show the category and post title. Going with a brand name like Gizmodo or Aweber helps on a business and social level. Go with a brand name authority site, and if you still want to play around with EMDs, make some feeder sites to help your main authority site grow some more. The feeder sites can also be used to shoot for those odd keywords you don't feel like trying to rank for with your authority site.
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  • Profile picture of the author Mosa
    They might not be as powerful as they use to be, but they still work in giving a small boost if you're going after really low competition. On several occasions I've been able to get on the first page of Google for a keyword with over 1000 in exact search volume with an EMD based on the content alone and without a single backlink. I never been able to accomplish this same thing without EMD... it always required some linking.
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  • Profile picture of the author JSProjects
    EMD's lost most of their "power" a long time ago. You can pretty much just as easily rank: domain.com/keywords as you can keywords.com

    Plus, by doing so, you can branch your site out a bit and not worry about having content that is vaguely related to your domain.
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  • Profile picture of the author internalsoul
    Its not the EMD which is decline, its the approach of the site owners which determine the action. At the end if you have valuable content for the end user then you an rank a non EMD site pretty easily.
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  • Profile picture of the author Adwebllc
    EMD's lost most of their "power" a long time ago. You can pretty much just as easily rank: domain.com/keywords as you can keywords.com

    True but the domains makes it even easier (less effort) and for lead gen they work fine.

    who cares? Well if an average new client is worth $1000.00 plus you would care. Seo services for “left handed dyslexic gnomes”.
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  • Profile picture of the author mosthost
    You don't need keywords in your domain to rank. Most of the highest ranking websites on the net are 'branded' and rank for tons of keywords.
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  • Profile picture of the author jovykhan
    This could also mean that people are not anymore particular with keywords instead they are now into building a brand.
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  • Profile picture of the author Green Moon
    I agree with most of the posts that the EMD is in the midst of a long term decline but I think that an EMD still sends a strong message to the search engines what the website is about. That does not mean that there are not plenty of other signals that are even more important, of course. It just means that when used correctly I think an EMD can still give a small boost to the site's ranking efforts.
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    • Profile picture of the author mosthost
      Originally Posted by Green Moon View Post

      I agree with most of the posts that the EMD is in the midst of a long term decline but I think that an EMD still sends a strong message to the search engines what the website is about. That does not mean that there are not plenty of other signals that are even more important, of course. It just means that when used correctly I think an EMD can still give a small boost to the site's ranking efforts.
      Maybe. But purchasing one domain per desired ranking keyword is expensive. Plus it's still the backlinks that make the site rank.
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      • Profile picture of the author JSProjects
        Originally Posted by mosthost View Post

        Maybe. But purchasing one domain per desired ranking keyword is expensive. Plus it's still the backlinks that make the site rank.
        I agree. You can get nearly the exact same benefit just by properly optimizing a page (and backlinks) for a certain keyword. And it's a LOT cheaper.
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  • Profile picture of the author ArcherWylde
    This is funny, I've used many EMD's to achieve nice rankings and I'm actually still doing it with AdSense MNS's currently. I also have 10 - 15 pages of unique quality content on each EMD.

    How would a search engine determine whether I'm abusing the system or not? I could just be an enthusiast of [insert niche here] and wanted to build a website.

    I agree that you dont need the keywords in the domain to rank, but it's easier for me to keep them organized in my spreadsheet of domains.

    Also agree that a site can rank for many other keywords other than the domain, I use LSI keywords in all of my articles to help boost organic search traffic a bit.

    I dont think they're in decline, I think the more "lazy" IM'ers are seeing they're not getting instant results from a domain and auto-spun garbage.
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  • Profile picture of the author Kevin McNally
    Interesting article, it still suggests that Good EMD's are ok.

    They don't have the value they previously had but I am often researching niches and domain names and they are still doing pretty well, especially if you want to build a brand.

    Important now to vary your anchor text as it looks too spammy with all the backlinks being EMD keywords.

    A one page EMD will struggle now , in the past I had some EMD with PLR content that ranked for years on page 1 based on their domain name only.
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