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Keywords analysis and CPC

by valestra
4 replies
  • SEO
    • |
Hi there,
I am almost new in IM.

I was watching some Videos which explained an analysis of the keywords by Google Adwords Keyword Tool and taking into account "search volume" and "cost per click-CPC" data.

I would like to understand more clearly.

For example I found some keywords, with which I would like to create my site:

Keyword: learn to cook
Competition: Medium
Global Monthly Searches 1,900
Approximate CPC (Search) €4.14

OR

Keyword: learning and development
Competition: Low
Global Monthly Searches 3,600
Approximate CPC (Search) €3.52


They have low competition, not bad search volume, high CPC
But when I am going to Google Search with the same keywords, I do not find any payed advertizes in these pages of search results.

My questions are:
What then does it mean this CPC if in reality nobody pays for advertize?
Can I use such keywords to create really profitable site (if there are no advertisers)?
How to check what keyword with high CPC has really "money value"?

Thanks a lot for comments.
#adwords keyword tool #analysis #competition #cpc #keyword #keywords
  • Profile picture of the author seoposter
    CPC may not only be based on the search, but also on the Ads for content. If you search for "learning and development" again, you will notice this page ranking on the results All About Training and Development (Learning and Development). When you visit this page, which is obviously about learning and development, you will see on the right site of the page a Google Ad Unit where you can see the ads displayed.
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  • Profile picture of the author TheContentAuthority
    Valestra,

    This is a good question. The Google keyword tool offer an approximate CPC for keywords. This is an estimate and may not be what you will actually pay for that keyword or keyword phrase.

    The reason you may not be seeing ads is that Google serves ads based on a variety of factors. Some of these include your browsing and social habits as well as your location on the planet. You may not being seeing ads based on these factors. Just because no one is using the keywords doesn’t mean the cost per click will be ultra-low.

    The good news is that if the keywords are not being used a lot, it should be a lot easier in your specific location to rank well for them or have high conversation rates using them in a PPC campaign.

    Check out this thread on the same topic,

    No ads on search network for some high traffic keywords? Google AdWords forum at WebmasterWorld

    See also this post by SEOMoz about being careful using Google’s Keyword tool,

    Be Careful Using AdWords for Keyword Research | SEOmoz

    Hope this helps you,

    Shawn
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    • Profile picture of the author valestra
      Hi Shawn,
      Thanks a lot for your comments - I am really a little lost in this question.
      You are right about location - I live in Spain - it could affect the search results also.
      Hope your links will help me to clear this question.
      I understand that the problem of choosing the right keywords is much more complex, but at least this parameter should be clear definitely.
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  • Profile picture of the author TheContentAuthority
    Valestra,

    Yes it can all be very dizzying sometimes. More than your cost per click or analyzing with keywords to use, just be sure that you optimize your sales funnel. If your end goal is sell a product or service or get someone to do something once they have reached your landing page, that should be your main focus. Make your the entire funnel is easy for users to follow (from query, to ad, to landing page, to conversion). If you get that running smoothly your investment will pay off.

    Best of Luck,

    Shawn
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