Evergreen SEO rules? (SEO for the future)

I think the key is to create content that actually gets users to build links for you. Given the fact Google can make any number of changes this is about the only sure fire way to continue building your backlinks without you doing the work day in and day out.

Google has always and will continue to emphasize and also strive on the path of white hat SEO.

They have said this over and over again.

This page will help you - Webmaster Guidelines - Webmaster Tools Help

Quality link building has remained effective for years now. If you look at link building logically its really not that hard or risky even if you're not necessarily playing by the rules. People get into trouble because they start buying into strategies without ever thinking if those strategies make any sense other than exploiting a current loop hole.

For over a decade now Google's core algorithm has been based on links. The only changes are how they count those links. In my eyes they have and always will count "quality" links very highly. By quality I mean links that have a lot of juice behind them, with good content and don't blatantly look spammy.

Also links that you are building to promote your site in the real world and aren't just being built for link building are always great. Brand your website/business, build web 2.0 sites that are branding your business. Seek out local niche forum sites and promote yourself. If you think logically and aren't just looking to find loopholes the whole thing becomes a lot easier.

Quality link building always has been and always will be the one "evergreen" SEO method. High quality links from high quality sites: Guest posts on authority sites, back linking using high quality, hand written content from very high quality, and UNDETECTABLE high-quality private blog networks. Which means your own private blogs that you own, that are not interlinked, and that are updated with actual real content and not spun crap or articles from a Fiverr gig.

One can never predict the changing algorithm of Google. There are basic three evergreen principles of seo and they are optimized on-site, fresh and valuable content and relationship building. These three principles do not let website to suffer with any changes in the Google algorithm.

Google Freshness algo.

Really SEO is ever green , SEO goes one.

Build a high quality site that both your visitors and google will love, that means loads of unique useful content, then create the same high quality unique useful content on 3rd party web properties pointing to your site...

OnPage SEO> Fresh content > Natural Link Building

Build an authority site. A Brand and Drive PAID Traffic


having more traffic gets more traffic

Evergree rule if you ask me is to create sites for humans not for SE's. I learned this the hard way, but it works!

Before we can work out what will work for SEO in the future, we first need to understand what a Search Engine is.

I propose that they are currently information retrieval systems heading in the direction of becoming knowledge retrieval systems. They are also probabilistic - they try to return the best knowledge, or pointers to it, within tight time constraints - this means they have time to deliver results which are possibly quite good - but there's never a guarantee.

Now let's zoom way out into the future where computers have become more intelligent than humans, and the information networks look nothing like the web today. We won't talk about links, but rather about methods for retrieving the best knowledge to satisfy the request at hand.

If we assume that the amount of information to be considered as the best knowledge to return is going to always be too large to thoroughly examine in a short period of time, even super intelligent computers will still need to look for cues or signals as to what is likely to be most correct/applicable - they'll still need short cuts to work fast.

Social Proof is an excellent short cut.

Perhaps something better will be discovered by super smart computers (maybe even meat bags will do it), but I believe it's probably the main thing likely to survive the test of time.

Social Proof includes:-

• Citations - the more citations the more likely the information contains good knowledge
• Intent - whether or not the citation is positive or negative will be understood by search engines
• Authority - the more authoritative the source of citations, the better

Of course Social Proof can be faked - but it gets harder to fake over time as detection methods get better.

To bring that back to today, you should look to gain as much social proof from as many sources with as much authority as possible.

In today's environment, and that of the relatively near future, that would include things like:-

• Editorially placed links from websites which are themselves authorities on a topic you want to rank for
• Social Mentions from authority figures

This is, of course, just an opinion - but it's the one that I work to now and I'm ranking webpages working this way.

Having a good content is a good SEO forever!