Expired domains. Better for seo?

15 replies
  • SEO
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I am evaluating buying some expired domains related to a specific offline niche then building the sites and try to rank them.

The alternate is to register a new domain in the same niche and try to rank it.

What is better? Is it easier to rank an expired domain? If so, what are the things that should be taken into consideration?

Also, if lets say the expired domain was for dentists in San Francisco, is it ok to build the new site as dentists in New york and still get the benefit.
#domains #expired #seo
  • Profile picture of the author Isaiah Coe
    I would say expired because you will have a older domain name. Also if your going after the same niche as it was originally used for, that's a plus.

    Answer to your second question, yes it would be okay and in your favor because it still has a similarity to it.

    Hope this helps
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  • Profile picture of the author yukon
    Banned
    The only benefit would be direct traffic or possibly decent backlinks.
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  • Profile picture of the author VitalMastering
    u think google doesnt know the domain expired and the whois info changed? lol
    the only conceivable benefit would be any existing backlinks to the root domain.
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    • Profile picture of the author rillpoll
      Originally Posted by VitalMastering View Post

      u think google doesnt know the domain expired and the whois info changed? lol
      the only conceivable benefit would be any existing backlinks to the root domain.
      yeah, im totally agree with you
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      • Profile picture of the author Johnperal
        Originally Posted by rillpoll View Post

        yeah, im totally agree with you
        If you change the whois from public to private... does google punishes you for that ?

        If you change from lets say Godaddy to Bluehost, both with private whois, would google punish you for that ? As the whois details would change

        My concern here would be if the domain has been dropped.

        Tc !
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  • Profile picture of the author radivoj
    Yes if you are try to rank with the expired domain relative to your niche is much better then with brand new domain as expired domain is older and have more trust to search engine then brand new domain, if you do aggressive link building to the new domain it would get slapped much quicker then domain that is over 2 years and up...
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  • Profile picture of the author satrap
    From my short time experience using expired domains with PR, it seems like it is way easier and faster to rank long tail keywords, provided you have good on page seo. I mean, I have been ranking some old tail keywords without a single backlink to the posts in a matter of days.

    Now, of course depending on keywords, you could do that with a brand new domain too. But, I since domain age is a factor in SEO, I would think that expired (read aged) domains, do make it much easier to rank for at least long tail keywords faster.

    Again, this is from my short time experience using such domains, its not based on years of data. So, take it with a grain of salt.
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  • Profile picture of the author SerenaGomez
    Yeah Google give preference to the old domains in comparison to the new domains. Domain Age matters a lot in gaining trust and authority. And if the expired domain has good PR and the quality links, it will be cherry on the cake. It will become more helpful for you in ranking.
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  • Profile picture of the author andishm
    Expired domain name can be good for SEO except you need to ensure a few things for e.g.
    1. Make sure that the domain name does not have any single drop of registrar
    2. Domain name is not having a fake PR
    3. Domain name is related to your Niche industry
    4. Domain name shall have a good amount of quality backlinks.
    5. Domain name is not penalized by any google recent algos.

    I hope if you take care of these while searching for old domain name shall help you in SEO.
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    • Profile picture of the author PhantomPhinale
      Check for backlinks also!
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    • Profile picture of the author proximate
      Originally Posted by andishm View Post

      Expired domain name can be good for SEO except you need to ensure a few things for e.g.
      1. Make sure that the domain name does not have any single drop of registrar
      2. Domain name is not having a fake PR
      3. Domain name is related to your Niche industry
      4. Domain name shall have a good amount of quality backlinks.
      5. Domain name is not penalized by any google recent algos.

      I hope if you take care of these while searching for old domain name shall help you in SEO.
      You are spot on, if one is serious about getting good drops you also need to check a whole bunch more of stuff like :

      PR
      Who.is Age
      Who.is Registrar Selling
      info:http://Dropped-Domain.com
      site:http://Dropped-Domain.com
      How many backlinks ?
      Auction Price

      That all takes a whole lot of time.

      A bot that did it could be really worth buying.
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      • Profile picture of the author SEOEnlightenment
        Originally Posted by proximate View Post

        You are spot on, if one is serious about getting good drops you also need to check a whole bunch more of stuff like :

        PR
        Who.is Age
        Who.is Registrar Selling
        info:http://Dropped-Domain.com
        site:http://Dropped-Domain.com
        How many backlinks ?
        Auction Price

        That all takes a whole lot of time.

        A bot that did it could be really worth buying.
        The short answer to the OP's question is "you bet ya!"!

        I am glad to hear that you'd be interested in a bot proximate as we are working on a very smart bot that will save literally hours/days of research isolating the fake junk domains from the interesting high PR domains...

        So far it's taken more than a thousand hours of programming time so it really is quite sophisticated...


        Might even launch it as a WSO when finished

        pm me if you wanna try it when it's ready?

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        Then again...there's always PPC ;)

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  • Profile picture of the author nikita12
    Look for existing organic traffic using SEMRush data.

    I use domcop.com for buying my expired domains. It gives the SEMRush traffic data for domains, the SEOMoz Rank and also the verified page rank.
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    10 tips on buying expired domains

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  • Profile picture of the author OmarNegron
    Make sure you check the backlinks of the domain and also make sure it is still indexed in google!

    You can check the whois.sc to see how many times the domain name has been dropped.

    -Omar
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  • Profile picture of the author jfambrini
    Aged domain is better than a new one. One of my new sites shot up in SERPs for the first three months but now one of my older sites has doubled in traffic as Google honeymoon ended.
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