Should I use broad, exact and phrase matching for keyword research?

10 replies
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To get the widest range of results? (Google Keyword Tool used).
#broad #exact #keyword #matching #phrase #research
  • Profile picture of the author Nick Garcia
    I usually focus on Exact Monthly numbers. In the end you'll hopefully rank highly for all variations of a search. Exact Monthly is enough to get a feel for the traffic.
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  • Profile picture of the author IprovideSEO
    If you want the highest range of results, then search broad.

    What I like to do is have broad and exact selected at the same time, that way you can see if you are in the range of a keyword (broad) and you can see precisely how many people type in that keyword per month (exact) which will allow you to estimate how much traffic you could potentially receive.
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    • Profile picture of the author nest28
      Originally Posted by IprovideSEO View Post

      If you want the highest range of results, then search broad.

      What I like to do is have broad and exact selected at the same time, that way you can see if you are in the range of a keyword (broad) and you can see precisely how many people type in that keyword per month (exact) which will allow you to estimate how much traffic you could potentially receive.
      I think you may have that backwards, you should have said this: (broad) will allow you to estimate how much traffic you could potentially receive, (exact) you can see precisely how many people type in that keyword per month.


      Edit: you should only check one off at a time.
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  • Profile picture of the author Mosa
    If your goal is to find profitable keywords you should be only analyzing the Exact Match on the Google Keyword Tool.
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    • Profile picture of the author ColtForty5
      Originally Posted by Mosa View Post

      If your goal is to find profitable keywords you should be only analyzing the Exact Match on the Google Keyword Tool.
      This, exact match is the other thing I'm interested in seeing when I'm doing keyword research.
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  • Profile picture of the author MikeFriedman
    Do you know what broad, phrase, and exact match are? If you do, I think you can answer your own question.
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  • Profile picture of the author n0tr3v3
    Avoid using broad, else you will get a over an over estimate of in coming traffics... Exact is your best bet......

    All the best with your keyword research....
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  • Profile picture of the author UMS
    Originally Posted by David Braybrooke View Post

    To get the widest range of results? (Google Keyword Tool used).
    You question doesn't make much sense. It doesn't matter if you have exact, broad or phrase match checked for the number of keywords returned.

    However, if you are talking about selecting suitable keywords, then always go for exact match.
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  • Profile picture of the author aadi144
    Exact is the word which i guess you have to consider when researching for your keywords.But you can take help of the broad ones too to make sure that how they can be helpful for you in selecting the keyword for the benefit.
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  • Profile picture of the author SerenaGomez
    If you want targeted traffic, go for exact match. In case of Broad match keywords, traffic will be more.
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