[DELETED]

Very open ended question. Based on what you shared about your knowledge, experience, and skill level, my best advice:

Traffic + Conversions = Money

Tony

start out very targeted and only use exact [] and phrase "" matching, at first.

Do good keyword research, avoid too broad terms. Set yourself in the mind of a user on the internet. "weight loss" could be used for a lot...but is it really a keyword for potential BUYERS? <--- example

Keep adgroups VERY tight, use only very few (maybe 2-3) keywords per adgroup..HIGHLY relevant to ads wording AND landing page.

Small variations of keyword ----> new adgroup.


Eg. "XXX treatment" and "treatment for XXX" in "XXX treatment adgroup"
But "xxx treatmentS" or "natural xxx treatment" --> both would already deserve each a extra adgroup.

Have negative keywords on campaign level to weed out junk, non buying traffic. Use negative keywords like free, gratis, crack, torrent, keygen, scam etc..etc...

Agree with GeorgR.

At an overview level I look at it like this

The basics of Winning at AdWords requires mastering in order the following elements:
1. Get impressions up. e.g to 10,000 impressions / day
2. Get Click-through-rate up. e.g. Split test AdVariants until a CTR of at least 1%
3. Improve Quality Score. e.g. Iteratively improve landing page, splinter keyword group, and lift CTR majority of Great Scores (Quality Score = 8+)
4. Improve Landing page Conversion Rate. e.g. a target initially a 2% conversion and iteratively improve until get a 10% conversion
5. Reduce your Cost-Per-Click e.g. Make the campaign profitable

One big dilema people starting out have is the trade off of speed versus cost i.e How how fast do I want to get a profitable campaign? versus How much are you prepared to give Google to get there fast?

You need to solve this dilema and early on or you will constantly compromise your results and have stress.

There is of course a lot more to the actual how to but this is a good place to start from.

All the Best
Bryce

Start off small and build up from that point on, $100 would best be spent in traffic, write a few ads for a few small keywords (As suggested).

You could start off targeting some zipsubmits on a 2nd tier like 7search , I've had great luck in the past as you can get 5 cent bids , or even penny bids.

working and mastering adwords can be an INCREDIBLE pain in the ****, this even with the existence of tool like google adwords editor.

One big pain in the butt is creating several variations of keywords and making VERY tight adgroups...you need to do this if you want GREAT quality score.

Example:

We have a product, for, say "yeast infection". The other, related term would be "candida"...so i want to use both keywords.

Now i know there is "remedy", "cure," "treatment", maybe even "get rid of" and WHATEVER other phrases like "how can i get rid of"..."how to cure/treat"

And there is good search volume on

natural/alternative/herbal remedy/cure/treatment for candida/yeast infection

So..you can literally make HUNDREDS of those varioations....and a whole ***load of adgroups...which each adgroup matching the phrase...

Eg...one adgroup "natural cure for candida"...the next "natural remedy..." "alternative treatment".....etc..etc...you get the idea with all variations.

LOTS of manual work sometimes.

I also know about tools which are SUPPOSEDLY ease the work (SpeedPPC ??) but i personally never got the hang of speedppc.

G.

Hi oneano

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Thanks

[DELETED]

Hey Oneano,

I agree with Tony on here..

Traffic + Conversions = Money. However you need to be sure that the landing/capture pages that you sent your traffic to are fully optimized and will deliver a telling message, otherwise you will just be throwing your money down the drain.

I have tried one PPC before, 7search and the results were mixed. They were not able to drive enough traffic although I had enough credit per day. They endup using less credit each day due to lack of traffic on specific keywords which have more than millions searches a day.

I need to try something else.