16 replies
  • SEO
  • |
Hi Guys,

First of all, I have to say this is a great forum and ive been lurking for a while now and have found it really useful so thanks!

I have recently set up a new website for my business and I am trying to conduct a bit of DIY SEO as unfortunately I cant afford to hire an expert at this time.

My business is a landscaping company based in the UK and we offer a range of landscaping services to local clients. So what are the best ways for me to promote my site online to local customers?

I have already registered the site with several local directories, google+, google places etc. Obviously I have done a fair bit of research myself but would like to know if theres any specific tatics I should employ to make sure that the hits Im receiving are from potential customers in my local area?


Thanks for your time,
Will
#business #local #seo
  • Profile picture of the author SEO Haven
    It's best to set up a targeted Facebook page for a start. Also check your geographic settings in Google Webmasters to ensure they've got it right (they don't always).

    Just do general SEO, comment on competing blogs (in your area) or suggest a guest post if possible. Directory listings could also be very (or more) useful for smaller niches.
    Signature
    All-In-One SEO & Marketing Service
    If you want the upper hand over your competitors, here's your chance.
    SEO, SMM, Google Local Optimization & Professional Internet Marketing done-for-you.
    Never worry about Traffic & Lead Generation again! Click Here for more info.
    {{ DiscussionBoard.errors[7047223].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by SEO Haven View Post

      It's best to set up a targeted Facebook page for a start.

      Just do general SEO, comment on competing blogs (in your area) or suggest a guest post if possible.
      Ok, I would start by ignoring this.

      First, get setup in Google Places, now Google+ for business. Make sure your profile is 100% complete on there.

      Then get setup in the Bing Business Portal.

      After that, local directories. Been awhile since I worked on a project in the UK so I would have to double check that these are all relevant, but in the States I use things like Yelp, Foursquare, Merchant Circle, Best of the Web, Yahoo Business, iBegin, Localeze, etc. There are about 60 that I use regularly.

      Make sure your address appears on every page of your website and you use the identical address information in all of these directories. For example, if your address is on a "street" and you abbreviate it like

      123 Main St.

      then make sure you use that same abbreviation in all the directories.

      Next locate any websites in your community that might be willing to give a link to your website. Preferably you want the address included in the listing just like the business directories. Every community is a little different in what you can find. In the States, a good example is the local Chamber of Commerce.

      Do not do any blog commenting. That is spammy for a real business and is piss poor for your online reputation.

      That's where I would start.
      Signature

      For SEO news, discussions, tactics, and more.
      {{ DiscussionBoard.errors[7047263].message }}
      • Profile picture of the author wcroz99
        Originally Posted by MikeFriedman View Post

        Ok, I would start by ignoring this.

        First, get setup in Google Places, now Google+ for business. Make sure your profile is 100% complete on there.

        Then get setup in the Bing Business Portal.

        After that, local directories. Been awhile since I worked on a project in the UK so I would have to double check that these are all relevant, but in the States I use things like Yelp, Foursquare, Merchant Circle, Best of the Web, Yahoo Business, iBegin, Localeze, etc. There are about 60 that I use regularly.

        Make sure your address appears on every page of your website and you use the identical address information in all of these directories. For example, if your address is on a "street" and you abbreviate it like

        123 Main St.

        then make sure you use that same abbreviation in all the directories.

        Next locate any websites in your community that might be willing to give a link to your website. Preferably you want the address included in the listing just like the business directories. Every community is a little different in what you can find. In the States, a good example is the local Chamber of Commerce.

        Do not do any blog commenting. That is spammy for a real business and is piss poor for your online reputation.

        That's where I would start.

        Damn, wish I had read that 10 minutes ago! Just commented on 2 blogs that one of my best ranking competitors in the UK had commented on. Oh well, I wont be doing anymore!

        Regarding putting my address on every page, is it best for it to be in the footer?

        Thanks for the comments so far!
        {{ DiscussionBoard.errors[7047322].message }}
        • Profile picture of the author MikeFriedman
          Originally Posted by wcroz99 View Post

          Damn, wish I had read that 10 minutes ago! Just commented on 2 blogs that one of my best ranking competitors in the UK had commented on. Oh well, I wont be doing anymore!

          Regarding putting my address on every page, is it best for it to be in the footer?

          Thanks for the comments so far!
          As for the blog commenting, it won't hurt you. The way I treat backlinking for a real business though is I assume every link I create may be seen by a prospect for the business. Then I ask myself, "Is this link going to enhance or hurt the online reputation of the business?"

          To me if someone sees blog comment links, it looks kind of cheesy in 99% of the cases.

          Now if you leave an answer to some question or a comment that really demonstrates your expertise in the area of business, that won't hurt. It still wouldn't be a big focus of mine though.

          I've never found the location of the address to play a role in ranking.
          Signature

          For SEO news, discussions, tactics, and more.
          {{ DiscussionBoard.errors[7047394].message }}
          • Profile picture of the author JamesFeat
            Originally Posted by MikeFriedman View Post

            As for the blog commenting, it won't hurt you. The way I treat backlinking for a real business though is I assume every link I create may be seen by a prospect for the business. Then I ask myself, "Is this link going to enhance or hurt the online reputation of the business?"

            To me if someone sees blog comment links, it looks kind of cheesy in 99% of the cases.

            Now if you leave an answer to some question or a comment that really demonstrates your expertise in the area of business, that won't hurt. It still wouldn't be a big focus of mine though.

            I've never found the location of the address to play a role in ranking.
            I agree with Mike here, he is giving you some solid advice. Although blog comments are a bit spammy, I think it is always a good idea to have as diverse a link profile as possible to look natural. So the blog comments are necessary to achieve a natural profile - just don't overdo them and don't make them your main source of links.
            {{ DiscussionBoard.errors[7047442].message }}
            • Profile picture of the author MikeFriedman
              Originally Posted by JamesFeat View Post

              I think it is always a good idea to have as diverse a link profile as possible to look natural. So the blog comments are necessary to achieve a natural profile - just don't overdo them and don't make them your main source of links.

              I disagree with that completely. You do not need to have blog comments to complete a natural looking link profile. My clients are ranking just fine with zero blog comment links.
              Signature

              For SEO news, discussions, tactics, and more.
              {{ DiscussionBoard.errors[7047494].message }}
              • Profile picture of the author JamesFeat
                Originally Posted by MikeFriedman View Post

                I disagree with that completely. You do not need to have blog comments to complete a natural looking link profile. My clients are ranking just fine with zero blog comment links.
                They are very very low on the scale in terms of SEO impact - I am just a big advocate of diversity and I will include as many different methods as possible when building links. I believe that most 100% natural profiles (if they exist) would have blog comments along the way.
                {{ DiscussionBoard.errors[7047524].message }}
                • Profile picture of the author MikeFriedman
                  Originally Posted by JamesFeat View Post

                  They are very very low on the scale in terms of SEO impact - I am just a big advocate of diversity and I will include as many different methods as possible when building links. I believe that most 100% natural profiles (if they exist) would have blog comments along the way.
                  Well, we will just have to disagree.

                  Google is not checking to see whether or not a site's backlink profile includes blog comments. If anything, I would say that blog comments make a link profile look unnatural, not natural.

                  Link diversity, is for the most part a giant myth.
                  Signature

                  For SEO news, discussions, tactics, and more.
                  {{ DiscussionBoard.errors[7047610].message }}
                  • Profile picture of the author denialdesign
                    I honestly wouldn't worry too much about local seo beyond setting up a Google Plus / Places page. Local businesses thrive on word of mouth, connections and referrals so interact with your target customers, post on the forums they use, read the blogs and local new sites they read (and post when relevant) and generally build up your online authority by helping people out.
                    {{ DiscussionBoard.errors[7048489].message }}
  • Profile picture of the author creaturelocaljohn
    Since everything is setup, try to get your website on top of Google Maps. In able to do that you will do different link building task like local directory submission, blog post, social media and etc.

    You can also try to promote your business using social media sites or find forum relevant to your niche then join to some conversation. In that way you can help people and at the same time promoting your business.
    {{ DiscussionBoard.errors[7047224].message }}
  • Profile picture of the author JamesFeat
    Hi Will,

    You are on the right track by registering with Google+ page etc. Make sure that your Google+ page is linked to your website as well. The next step would be to get some reviews on your Google+ page as these are seen as positive 'votes' for your company and will help you in the rankings. Try contacting previous customers and ask for a review, you may want to offer them a promotion to incentivise them with a money off coupon or something, however many will be happy to do it anyway if you provided a good service.

    Then set-up social media profiles and link to your website, write some articles on your area of expertise with links back to your website and submit them to article directories. You are not really doing this from a gaining traffic point of view but more to build a link profile and presence on the web that Google can see, and looks natural. This will ultimately help your rankings. Try to add up to 5 links per day at first.

    On-page SEO: Make sure the keywords on your webpages have a 1% - 1.5% keyword density with the area you cover and also the type of work you do.

    Also take a look at your competition. Download Google Global for Firefox (this will de-personalise your search engine results) and search for your main keywords. See how many G+ reviews they have, how many backlinks they have and where they come from (majestic SEO), and what the on-page SEO is like. Do this for your top 5-10 competitors and then for your own website. Establish this as a baseline and then aim to do better than all of your competitors in every aspect.

    Be more diverse, more creative and do more all round to beat the competition. It won't happen overnight but if you put in a small effort every day then it will gradually build up and within 2-6 months you should start seeing some results.

    As this takes time, I would highly recommend trying out Google AdWords in the interim. They have location targeting down to the postcode level! I have a PPC marketing agency and currently have some free £75 coupons that you can use on a new AdWords account to give it a try. See my other post www[dot]warriorforum.com/adsense-ppc-seo-discussion-forum/679758-uk-roi-free-75-google-adwords-coupon-here-today[dot]html and apply one of the codes to your new AdWords account and start using it before 30th Sept (5 days).

    If you need basic AdWords advice, there are many Google training videos online that you can access for free. Also feel free to reply here and I will answer simple questions and give advice for you. Alternatively I could set-up a campaign for you at a discounted fee if you are not comfortable doing it yourself yet.
    {{ DiscussionBoard.errors[7047341].message }}
  • Profile picture of the author david87
    I would like to suggest you submit your business over other reputed local business directories hotfrog etc and try to get citation for your business from local customers.One more thing your address should be same on your website as you submitted on local profile.Placing same address on your website footer is a right approach and it also helps to improve local listing position.Next thing you can,update your listing regularly and add something else over there,it will also help to improve rank of listing.
    I am not agree with submitting local business profile on blogs and directories etc,it won't help you. You can promote your local business address over social media websites.I hope this info will help you to improve rank of your local business profile.
    {{ DiscussionBoard.errors[7047487].message }}
  • Profile picture of the author wcroz99
    Thanks for the post James, I can see Ive got plenty of work to do.

    Funnily enough I set up a Google AdWords account the other day, I only had a £30 voucher though. So hopefully that will produce some results in the meantime.

    Yeah I did feel a bit dirty doing the blog comments, but I made sure that I actually read the article before commenting though. Does this mean it wont be classed as spam? haha

    Thanks!
    {{ DiscussionBoard.errors[7047513].message }}
  • Profile picture of the author seoposter
    Originally Posted by wcroz99 View Post

    My business is a landscaping company based in the UK and we offer a range of landscaping services to local clients. So what are the best ways for me to promote my site online to local customers?
    Well, why not start from the most active online communities in your area. For instance, if Facebook is proven to be the most used social media site in the UK, then it might pay well to get your business a Facebook page and attract customers from there.
    {{ DiscussionBoard.errors[7048648].message }}
  • Lots of good information here.
    Couple of things:
    Images both in the listing itself and in the way you tie images, video and website together.
    Video optimized and geo-tagged
    G+page has images, video, profile has business description and citation
    GeoSiteMap
    Citations, all the ones you can find.
    Business profiles linked back to your 1st ring social sites (youtube, g+, FB etc)
    {{ DiscussionBoard.errors[7052329].message }}
  • Profile picture of the author wcroz99
    Thanks for the help everyone, I really appreciate it.

    I am currently working on my footer to include my address details and was wondering if it would also be beneficial, from an seo point of view, to list the areas that I cover? So under a header 'areas covered' I would list the towns in my local area.

    Is it acceptable practice to do this or would google not like it?

    Thanks again,
    Will
    {{ DiscussionBoard.errors[7054604].message }}

Trending Topics