Instead of 301 redirecting hit sites after every update and spinning your wheels it is time to focus on a brand! Ironically, my first site was on a branded domain and I had plans to build it up into something big. I got that site to $1000 after 2 and 1/2 months and Google was just loving that site but it took its biggest hit after the blog network deindexing early this year! After that heartache I was following the "churn and burn" approach which relied heavily on EMDs! I still have a large number of sites standing but these can disappear at any time - they are not built on a solid foundation which can evolve into a brand!
I dug up an article that actually gives you exactly what Google wants for the future and guess what - it was written in 2008:
The article covered Eric Schmidt addressing a group of magazine execs. Here are some of the takeaways:
The internet is fast becoming a "cesspool" where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted. |
"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."
In a talk that he structured mostly as an invitation for questions and ideas, Mr. Schmidt declined to advise magazines on looking more popular to Google's page-ranking programs. |
"We don't actually want you to be successful," he said. The company's algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. "The fundamental way to increase your rank is to increase your relevance," he added
|Branding, on the other hand, may be an essential element that helps people navigate the world, he said. "Brand affinity is clearly hard wired," he said. "It is so fundamental to human existence that it's not going away. It must have a genetic component."|
The awesome aspect about building an online brand is that it is really fun! You get to choose an awesome domain name which is catchy and memorable and it doesn't look like "buyhairlossformulax.com" and you get to go about creating a real social presence and you can promote your business with pride using various channels besides SEO! You concentrate all your efforts on one sites and delivering quality in every regard and your focus is not split in a million different directions.
The other benefit is your costs can actually be lowered because you will not be paying for 10s or even 100s of domains, articles for every site and SEO for every site.
Think about it:
If you have 20 micro-sites with 10 articles on each site:
10 articles x 20 = 200 articles @ $5 each = $1000.00
(and that is for really low quality stuff)
20 domains @ $10 each = $200/ year
That is already $1200 dollars spent without even considering the SEO costs, the time taken to build these sites, and then there is the risks of losing it all at the next algo update.
But if you are building a brand it will firstly have to be in an area that you are knowledgeable (or you can spend the time gaining the knowledge in an area that interests you). You will have one domain, you will write the articles yourself and do all your on-page SEO (in the early stages) and then you can invest in promotion of the site!
The costs of building one large site will actually be less over the long-term, the risks will be lower and you will have a site that you are proud to share with the world. This is what Google wants! They want you to forget the "churn and burn" 10 page EMDs and to focus on delivering value to the internet via a brand!
I am back to where I started and I am focusing on building an online brand again and I am having fun choosing the domain, designing my logo, planning the structure of the site and the marketing plan which goes beyond SEO.
If you not having fun in this industry and you are pulling your hair out after every update then you should consider changing your approach!
What is a Brand?
Online Brand Building Resources:
Mona Elesseily: 5 Easy Steps to Build Your Online Brand
Building Online Brand in a Post Google Panda World
These are just a few articles that I found helpful!