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Keyword Targeting

by HamSandwich
4 replies
  • SEO
    • |
I'm following an IM course (Extreme Niche Empires) that only recommends longer phrases for targeting (3-6 words). He never explicitly mentions why he doesn't go shorter or longer than this, but it seems kind of limiting. I'm also speculating that the Google Keywords tool doesn't include longer phrases that are essentially shorter phrases with more useless words thrown in, like "the", "it", "get" etc...

Sorry if this is a basic question, but I'm curious as to what the reason could be behind this. I appreciate any help.
#keyword #targeting
  • Profile picture of the author Jay Jeremiah
    Long tail keywords like those get you a more targeted market. If you go longer those, you'll likely cut out a big chunk of potential buyers. Less and you'll just waste advertising dollars/time. And yes, I don't think the 'it, if, a' etc really count in your 3-6 words.

    Hope that helps
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  • Profile picture of the author George Lee
    The longer the keyword the more specific it becomes. You have a better chance of ranking higher for that keyword as there are fewer people hunting for it and competition is less.

    Yes it is somewhat limiting, but if there are enough people searching for that keyword you are golden.
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  • Profile picture of the author HamSandwich
    Thanks for the help, guys! That makes complete sense. Unfortunately the niche I'm looking into doesn't seem to have any of those 3-6 word searches, or at least they aren't showing up as related terms in Google's Keyword Tool. Should I just scrap it if that's the case? A lot of the 2 word searches also are listed as having low competition, despite their brevity.
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    • Profile picture of the author swords
      Originally Posted by HamSandwich View Post

      Thanks for the help, guys! That makes complete sense. Unfortunately the niche I'm looking into doesn't seem to have any of those 3-6 word searches, or at least they aren't showing up as related terms in Google's Keyword Tool. Should I just scrap it if that's the case? A lot of the 2 word searches also are listed as having low competition, despite their brevity.
      Low competition in Google's Keyword Tool doesn't mean the actual SEO competition - it determines the CPC competition (don't quote me on that exactly). However, what I do know is that you need to determine competition YOURSELF using certain techniques (too many to be listed, but check for inTitle, inURL, etc).
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