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Is Google Really worried about its Search quality or Just playing a game to increase PPC Revenue

by sck4784
19 replies
  • SEO
    • |
Google has become more cautious about their search results, tweaking their search algorithms day by day. Google has been saying that they want to offer better search experience and information to its users but is it really a true?

I just want to ask a simple from you all experts' guys. Is Google Really worried about Search quality or Just playing a game to increase their PPC Revenue? The main income source of Google is their PPC services and after Penguin update Google PPC revenue has increased by 42% (As per Google Financial Earning Report).
#emd #game #google #increase #penguin #playing #ppc #quality #revenue #search #searchpanda #worried
  • Profile picture of the author wolfmmiii
    This has been explained several times before.

    Google makes its money from the PPC ads shown along side the organic results. If their organic results suck, nobody will use their search engine. When people stop using the search engine, advertisers stop advertising via AdWords. When that happens, Google LOSES money.

    So, no, it's not a PPC money grab. They are trying to keep their organic results as relevant as possible to people continue to advertise via AdWords.
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    • Profile picture of the author Chucky
      Originally Posted by wolfmmiii View Post

      This has been explained several times before.

      Google makes its money from the PPC ads shown along side the organic results. If their organic results suck, nobody will use their search engine. When people stop using the search engine, advertisers stop advertising via AdWords. When that happens, Google LOSES money.

      So, no, it's not a PPC money grab. They are trying to keep their organic results as relevant as possible to people continue to advertise via AdWords.
      Oh good, you agree to what I say on http://www.warriorforum.com/adsense-...re-google.html
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    • Profile picture of the author PerformanceMan
      Originally Posted by wolfmmiii View Post

      This has been explained several times before.

      Google makes its money from the PPC ads shown along side the organic results. If their organic results suck, nobody will use their search engine. .
      I'm tired of hearing that one repeated. That's like saying if McDonald's food sucked people wouldn't eat there. If buying a Chinese made coffee maker at WalMart sucked, people woudn't buy that.

      Yeah they would. And they do.

      Once companies hit a certain size they appeal to the mass market mediocrity.

      People don't give two craps about the quality of Google SERPs. As long as they can 'basically find' what they're looking for, the meat puppets will be as happy and docile as they always are. If that means clicking on Google Ads, all the better for Evil Google Inc.
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      • Profile picture of the author wolfmmiii
        Originally Posted by PerformanceMan View Post

        I'm tired of hearing that one repeated.
        Sorry. That's just how things work.
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        • Profile picture of the author PerformanceMan
          Originally Posted by wolfmmiii View Post

          Sorry. That's just how things work.
          You should be sorry for an answer like that

          The world doesn't work at all like you claim it to. Google is a corporation that is responsible for returning profits to its shareholders. That's their only job and they do it well.

          In the end what matters is that people click on their paid ads. Their organic search is a 'loss leader.' If they only offered organic search without the paid search, they would go broke fast. You better believe their emphasis as a company is on the quality of their revenues and not the so-called 'quality of their search.' They don't get paychecks because people love their search, they get paid because people click on their ads.

          That's actually how the world works my man.
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          • Profile picture of the author wolfmmiii
            Originally Posted by PerformanceMan View Post


            In the end what matters is that people click on their paid ads.
            Right. And if people don't use their search engine, people don't click on their ads. It's really not complicated.

            Let's just take it to the extreme for argument's sake. Let's assume FaceBook comes out with their own search engine next month and all existing Google users switch to the the shiny new FaceBook search engine.

            What do you think happens to Google's PPC profits??
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      • Profile picture of the author wolfmmiii
        Originally Posted by PerformanceMan View Post

        As long as they can 'basically find' what they're looking for....
        That's just it. Searching for a 4-slice toaster and finding a first page filled with:

        4-slicetoaster.org
        4slicetoastersreviews.info
        4slicetoasterreviews.net
        4-slicetoastercomaprisons.org
        4slicetoastersversus2slicetoasters.com

        etc, etc

        DOESN'T allow the user to 'basically find' what he is looking for. That is exactly why they are killing these sites off.

        All that said, I do like Yukon's answer: Does it matter?
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  • Profile picture of the author wolfmmiii
    I didn't say I was supporting anything. I will say that most of my sites saw significant traffic improvement over the last few days so I can't say I'm disappointed with what they did.
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  • Profile picture of the author Oranges
    Obviously yes.
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    • Profile picture of the author wolfmmiii
      Originally Posted by Oranges View Post

      Obviously yes.
      Care to explain why it's obviously "yes" given what I just explained to you?
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      • Profile picture of the author Oranges
        Originally Posted by wolfmmiii View Post

        Care to explain why it's obviously "yes" given what I just explained to you?
        Duh! Nah, i don't have to, want to, and won't explain this BS because everybody knows it and its boring. On a side note, you know i'm allergic to wannabe "Gurus".
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        • Profile picture of the author wolfmmiii
          Originally Posted by Oranges View Post

          Duh! Nah, i don't have to, want to, and won't explain this BS because everybody knows it and its boring. On a side note, you know i'm allergic to wannabe "Gurus".
          Well, of course you don't. I figured as much. Oh, and I never once have ever decsribed myself as a "guru" as I don't like the term. Thanks for playing though.:rolleyes:
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          • Profile picture of the author Oranges
            Originally Posted by wolfmmiii View Post

            Well, of course you don't. I figured as much. Oh, and I never once have ever decsribed myself as a "guru" as I don't like the term. Thanks for playing though.:rolleyes:
            You're Welcome!:rolleyes:
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  • Profile picture of the author Jose Princely
    Nice tricky Post this is sure. But Google is really making serious changes in its Organic Searches than Paid Searches. Both must be different team of Google with their own goals. Still i can see many 404 URLs ranked in first page of Google for some highly competitive Keywords for long duration. Google still need to improve its SERP
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  • Profile picture of the author Ant B
    Whatever the answer is it's their decision. Their business, their decision they owe you nothing and can do what they want with their search results. If you don't like it I am pretty sure they won't miss you...
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  • Profile picture of the author MikeFriedman
    Sorry, but if they wanted to increase PPC revenue, they would focus their rankings to favor the smaller businesses with smaller or no PPC budgets. That would force the big companies like Amazon, eBay, Best Buy, etc. to increase their PPC spending.
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  • Profile picture of the author yukon
    Banned
    Is Google Really worried about its Search quality or Just playing a game to increase PPC Revenue

    Does it matter one way or the other?

    Are you going to change anything Google does?
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  • Profile picture of the author Mike Anthony
    People who offer SEO services in their sig should be focusing in on their business and their customer's bottom line not worrying about what some other company (Google) is doing or not doing to make money. Skip focusing on things you don't have a single say in changing and focus on your work.
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  • Profile picture of the author JoshMcNary
    Their organic search is a 'loss leader.'
    Do you have proof of this? My guess is that those ads you see on the top of searches pays for their organic search and more. This is just a guess though, I have no proof, so I was hoping you did have some.

    That being said, even if it were a 'loss leader', you're ignoring the value of having such a dominant search engine as an asset.

    You better believe their emphasis as a company is on the quality of their revenues and not the so-called 'quality of their search.'
    What makes you think these 2 goals don't coincide with each other?

    Google has an incentive to provide searchers with the best quality content because brand loyalty is based on quality consistency or improvement. Loyalty in turn leads to increased usage, and increased usage means increased revenues.

    Obviously Google thinks higher quality searches equals higher revenues for advertisers which equals higher revenues for Google. If this wasn't true, what incentive would they have to change results at all? It'd be wasted resources. Does Google waste resources? The evidence I look at suggests they do not.
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