I know it's still early into the campaign and the ads haven't received much impressions yet, but I'm just wondering if you guys think I should include the price in the ad or take it out? And why or why not?
I'm thinking that the price tag might scare people away. If I took the price tag off, maybe more people would click on the ad and read through the site, and if I've convinced them enough with the sales letter they might just convert and buy. On the other hand, it might just end up costing me more if people just end up clicking out of curiosity.