Need advice - should I include the price of my product in my adwords ads?

8 replies
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Hi, I'm trying to advertise my product via Google Adwords at the moment and these are the two ads I've been using:



I know it's still early into the campaign and the ads haven't received much impressions yet, but I'm just wondering if you guys think I should include the price in the ad or take it out? And why or why not?

I'm thinking that the price tag might scare people away. If I took the price tag off, maybe more people would click on the ad and read through the site, and if I've convinced them enough with the sales letter they might just convert and buy. On the other hand, it might just end up costing me more if people just end up clicking out of curiosity.

Any thoughts/ideas/suggestions?
#ads #advice #adwords #include #price #product
  • Seems like a catch 22 situation. Why not run both ads... one displaying price and the other no price. See which ad does better
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  • Profile picture of the author tryinhere
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    • Profile picture of the author Anil Kint
      split testing is the only way you can really know. Everything else is guess work.

      Test it .
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  • Profile picture of the author samual james
    According to me its better if you can mention price tag in your ads. It will increase CTR
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  • Profile picture of the author dlundy1
    Yes, I believe that You should include Your price. But Use words that make it appear NOT expensive (Buy Now Only $24.99) ... the word "Only" makes it appear Less expensive than just $24.99 ...... Like a discount.

    But the reason You Should:

    You are paying PER click, so you want VERY Targeted Traffic. If They see Your ad and want the Product but see the Price and realize that they don't have enough money they won't click, therefore saving you the Money per click....

    but If they Click WHILE YET seeing the price then that is an indicator that the price is not an issue and that they are Still Considering a Purchase.

    But a much More Targeted way would be to capture their emails, Study Shows that Most people don't Buy "On Sight"... thats why you can followup with Email Marketing.
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  • Profile picture of the author Johnno
    Depends on the market.
    With some markets customers would prefer to see the price upfront.

    As others have said, the only way to know is to test - it is easy to do and then you will know for sure.
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  • Profile picture of the author Skribblez
    Thanks for the varied advice guys. Much appreciated.

    I think I'll stick with having the price tag included in the ad text, but I'll definitely split test and see how I go without having the price tag in there.
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    • Profile picture of the author Jacob Sterbenk
      Originally Posted by Skribblez View Post

      Thanks for the varied advice guys. Much appreciated.

      I think I'll stick with having the price tag included in the ad text, but I'll definitely split test and see how I go without having the price tag in there.
      Don't forget to make the extra offer for people who come on your site and don't buy anything. Give them an e-book or something and collect their emails - they might buy in the future
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