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If you have thousands of pages but no one links...

by boxoun
11 replies
  • SEO
    • |
Can you have an authority website? I got in a debate about this and want to fact check. My argument was that people think authority means lots of pages and I was saying that links directly affect your authority where as lots of pages indirectly affects authority.

Am I wrong? Can you have an authority website as defined by open site explorer by just having lots of pages but no links?
#links #pages #thousands
  • Profile picture of the author jxam69
    My interpretation is that Authority Sites are ones that are recognized within their niche/market segment as authorities.

    So, given that my interpretation is that Authority status comes from outside, then the number of pages is irrelevant.
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    • Profile picture of the author Nelapsi
      I feel the number of pages a site has is just one of the elements used to figure out if the site has authority, this is because it isn't something a human being checks or even establishes, much like everything else handled by Google there is a series of checks that sites goes through and all of the information collected is used to establish if the site is considered an "Authority" Site for a niche. Now I don't think there is a specific number of pages/articles/content required but I seriously doubt 1 page will achieve it. I say this because if you really look at what makes up actual "Authority" Sites you will notice they do have tons of content and critical to this I believe are links to deep pages within the site, not just the home page. If you have 100 pages of content but 90% of the backlinks go to the home page with a bounce rate of 50%, and people stay on your site for an average of 2 minutes.. it doesn't sound or look like an "Authority" Site.

      Anyways, just my opinion on it.
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  • Profile picture of the author sovereignn
    Originally Posted by boxoun View Post

    Can you have an authority website? I got in a debate about this and want to fact check. My argument was that people think authority means lots of pages and I was saying that links directly affect your authority where as lots of pages indirectly affects authority.

    Am I wrong? Can you have an authority website as defined by open site explorer by just having lots of pages but no links?
    No.

    I can setup a website and throw any forum platform on it and it will automatically have 10,000 pages

    That doesn't make it an authority
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  • Profile picture of the author boxoun
    I'm specifically referring to the score that open site explorer assigns to a domain/page. Can you get a high authority score by having lots of pages but no links?
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    • Profile picture of the author Mantasmo
      Originally Posted by boxoun View Post

      I'm specifically referring to the score that open site explorer assigns to a domain/page. Can you get a high authority score by having lots of pages but no links?
      No.

      It's mostly about links (internal links count). Who cares what open site explorer thinks though. It's all just noise.

      Notice after the latest Penguin push how real authority sites are dominating top 10 for hugely profitable health niche keywords. That's authority.
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  • Profile picture of the author Berkinb
    Content alone doesn't make a site authority, but in terms of real authority, content and links are interlinked. The more useful, relevant content a site has, the more links and social signals it will - naturally - receive from all around the web.

    You can of course speed up the process by sending press releases, getting links from other blogs/sites on your niche, etc. But the really natural links will come when you have real good content (both in quantity and quality).

    During the last few months, me and my partner have chosen to go this route and it seems to be working well. The beauty is that you don't rely on SEO traffic that much when you reach a critical mass; people revisit the site and seem to tell their friends/family and you start to receive direct traffic (which in turn seems to positively affect rankings too).
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    • Profile picture of the author BigNorm
      Originally Posted by Berkinb View Post

      Content alone doesn't make a site authority, but in terms of real authority, content and links are interlinked. The more useful, relevant content a site has, the more links and social signals it will - naturally - receive from all around the web.

      You can of course speed up the process by sending press releases, getting links from other blogs/sites on your niche, etc. But the really natural links will come when you have real good content (both in quantity and quality).

      During the last few months, me and my partner have chosen to go this route and it seems to be working well. The beauty is that you don't rely on SEO traffic that much when you reach a critical mass; people revisit the site and seem to tell their friends/family and you start to receive direct traffic (which in turn seems to positively affect rankings too).
      And right there is what really makes an authority site, the quality traffic which comes, visits and interacts with your site. As history has shown, you can throw links at a site to the cows come home but with the way Google is starting to rank sites and give them prevalence in organic search, visitor interaction with your site, ie low bounce rate, time on site, social sharing etc, seem to have a larger impact on your rankings than they once did.
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  • Profile picture of the author Warock
    Banned
    You need interlink to boost your pagerank. And no internal linking means search spider having a hard time to crawl your webpages and find all of them.
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  • Profile picture of the author boxoun
    Does anybody speak English? I said the opensiteexplorer authority metric. Please somebody who speaks English respond..
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  • Profile picture of the author premiumonlinewriting
    The short answer is no, because as a few others have pointed out authority is determined primarily by off-site factors. As for whether it would be defined as authority by open site explorer - I don't know, but I don't imagine so, and who really cares anyway if there's no practical advantage to it?
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  • Profile picture of the author boxoun
    Nobody needs an opinion when seeking real data. Anybody else?
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