Help! New Penguin Update Buried My Website
- SEO |
Kept thinking I could never live without my weeeb-ssiitee.
But then I spent so many nights thinking how Google did me wrong.
And I grew strong.
And I learned how to get a long..."
Gloria Gaynor FTWarriors!
On a more serious note, I would like some advice from some of the more experienced warriors around here. As the title says, the new Penguin Update that came out a couple of days ago completely buried my relatively new e-commerce website. Now, I don't know if I should register a new domain and try and rank the same keywords or try to revive this one. Here are the facts of the case:
The name of my online store is Furniture Canada. This also happens to be my main keyword (shocking I know). My domain name is furniture-canada dot ca. The one w/o a hyphen was taken so I used this one. There has been some debate over Google's discrimination policies regarding hyphenated domains, but I thought it shouldn't make a difference. This is my store's name after all, I'm sure Google wouldn't punish Canadian Tire of Future Shop if they put a hyphen in their domain names.
So far so good. I have manually written content on my website, including 600 or so word article for my front page, using my main keyword. Long story short, it took me 4 weeks to get to page 1.. and i ranked in top 4 for about 2 months. In the mean time, I started picking up all kinds of page one rankings for different keywords "cheap furniture", "online furniture store canada" etc...Up until Penguin, I had about 60-80 keywords on first page. The morning of October 6th 2012 I had 0. My main keyword was pushed to page 20.. now upgraded to page 4. The rest of the keywords are not even in top 200 as of right now.
The website has existed for about 4 months. In the meantime I have kept my blog and twitter accounts active. I have about 900 backlinks (260 unique domain names). I admit, I am new to SEO and I most likely got punished for garbage/spamming cheap backlinks. But even so, I have used no more than 8-10 keywords in anchor text. Why did I drop out of first page for just about everything?
What should I do now? Drop the domain name, register and rank a new one? Try and recover the domain name, delete as many backlinks as I can?
If you have managed to read my whining, I thank you :-) If you choose to leave a comment/advice, I thank you once again.
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