EMD Update

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Were you affected with EMD (exact-match-domain) Update by Google?
#search engine optimization #emd #update
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  • What Kind Of Sites Were Hit Hard By The EMD Update?
    So – what kind of sites were hit hard? During my investigations, I observed the following recurring
    patterns. Additionally, these patterns were supported by data from Matt Hepburn's set of sites as well as
    the sites that are owned by clients and for which I provide SEO services:
    • Sites whose home page EMQ ranked were hit by the EMD Update if the home page was overoptimized
    – the title contained the search term, the search term was in the meta tags, the H1,
    H2, and H3 tags, and so on. Also, if the keyword density of the search term was over 2.0%, the
    site was nearly always also hit by the EMD Update.
    • Sites with more than 60% of all links pointing at the EMQ ranking home page were hit
    especially hard. Having a large percentage of all links pointing to the home page and very few
    links pointing to each of the other pages of the site seems to be used by Google as a key signal
    for abuse of the EMD boost.
    • Sites with more than 40% of all links being dofollow also were hit by the EMD Update. This
    may very well be an indication of a test Google is implementing now for the EMD Update, if it
    is found to be effective in improving the search results, this factor may in the future be applied
    to all sites ranking for a search term, not just EMQ rankings.
    • Sites with ten or fewer indexed pages and that EMQ ranked were also hit by the EMD Update.
    This may simply be a coincidence, since Google is already actively reducing the ranking of
    smaller sites designed to rank for only one or a few keywords.
    • Finally, sites were hit by the EMD Update if they had more than 30% of all back links carrying
    EMQ anchor text or anchor text containing a strongly related LSI keyword. This also was a key
    indicator for a site-wide EMD Update penalty.
    Just for clarification, “being hit by the EMD Update” means that the site lost ranking of at least 10
    positions (e.g. dropping from page one to page two or further) for a majority of the tracked terms.
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    • Give me any suggestions and tips to recover from this major updates?
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  • Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the Retail, Travel, Gambling and Finance verticals.

    This is simply due to a higher proportion of exact match domains with sufficient supporting SEO having strong visibility in these channels.
  • I have one EMD website that I got for the purpose of testing and I can say I was not affected at all. In fact my website moved from #4 to #3.

    However my websites are not built using extra optimized articles that contain vague and useless information on the subject. What do I mean by that? For example if I go for the keyword "minecraft crafting guide" I will make a good looking, easy to navigate website that actually contains the full updated crafting guide.

    When I work on a website I always think about the people that search for that keyword and I do my best to provide the best quality information I can. Keeping my websites organized with more than a few pages of information helps me having a low bounce rate and a good % of returning visitors on all of my websites.

    This way I was never affected by any of the Google updates over the past year.

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    • My website had terrible effect too, while other website which have similar keyword in domain increase in SERP possion. I dont know why. Hope that, we will find a suitable way to get away from Penguind
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  • Hello,
    I think many website are effected by EMD updates, You can take action if your website drop rank if you are right and good backlinks of your website.
  • so what is the best possible solution to recover if affected?
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    • I would say build a strong link profile. This is how it has always been. If a site has a strong link profile from reputable sources, it will never worry of any Google update.

      Re: EMD, (to add to your list), domains with dashes (2 or more) are most likely the ones that got hit hard with this update too.
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  • Not yet. EMD is not only for EMD's. It is for people who are ranking through EMD only but have crappy contents on them.
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    • yes you have a point on that.. and also, sites that has less than 10 pages with exact match keyword on their URL is surely affected.. squeeze pages, sales pages, are the most affected ones.. if you have this kind of pages, better have it on a sub domain and have a rich-page domain or website.. if i have a right term..
  • Oh My God! Update Again... Update Again....
  • my ranking are increased with emd update
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  • No i am not affected by the EMD but i am affect by the penguin
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  • Updates,updates and updates.
    EMD is the new algorithm of Google to make Internet world spam free and To teach us that to word with clearity.It will not accept the work on that domain that have keyword and HAVE NOT ANY WORK.
  • basically, there are now 3 algo's which Google is using..

    Panda, Penguin, and now EMD.. there were updates last month (Sept)..
  • I hate Google.......
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  • Even I do own an EMD site but it was not affected by this update. The reason could be I have unique content and some excellent links profile.

    Put in Bay
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  • My site Toyota Hilux Vigo 2013 2012 New 2011 2010 2009 2008 Minor Change Toyota Vigo Thailand Toyota Fortuner Nissan Navara 4x4 Pickup Truck Dealer Exporter SUV Thailand Australia NZ UK Dubai Dealer was on number 1 in most "Toyota Hilux Vigo" and "Toyota Hilux" related searches as "Toyota Hilux Vigo Thailand", "Toyota Hilux Thailand", Toyota Hilux Australia, Toyota Hilux Dealer, Hilux exporter, Toyota Hilux 2012.

    When the EMD update hit I was thrown on page 2 and 3 on most these searches. My traffic was down to 25% of its original traffic. Then three days later I started crawling back up. Now I' back to 50% of original traffic and between 7 and 20 on searches. I will rewrite articles to reduce keyword load and see if that make a difference.
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    • You really should remove your links from this forum bro.

      Its UN-Relative links and your just asking for trouble.
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  • i think having your link here in WF will not affect your rankings..
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    • Then you would be wrong.

      Unless your site is about marketing its irrelevant linking.
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  • Only google knows best; how much effective EMD update. But what I found if your site content is original than EMD update is good for you. In the long run what I see that some spammers just purchase Exact Match Domain & post some duplicate content regularly to rank in search engines. Google just remove those domain from their record. But if our site contain unique original content than Exact Match Domain certainly good for us.
  • It is panda 20 th algorithm , it is affected domain related keywords targeted sites.

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