Google EMD algorithm and Amazon Sites

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With the algorithm change that Google did that will reduce low-quality exact-match domains from showing up so highly in the search results will that affect Amazon niche sites?

With all the previous research I did for niche marketing, it was suggested to get an exact match domain name. Now with the Google change is this going to affect Amazon sites too?

Getting hit with the Panda update that Google applied and now this, wondering if Amazon affiliate marketing is going to go down hill?
#search engine optimization #algorithm #amazon #emd #google #sites
  • Banned

    No, it's(Amazon affiliate marketing) not going down hill and it never will.

    Affiliates that are trying to manipulate the search results by over optimizing and other non-sense will be going downhill. That's good news for me.

    Who suggested you get a EMD? One of the "experts" on this forum?
  • Well my Amazon Site took a slight hit and I've noticed searching for "product name review" that Amazon is almost always on top and if it's not then some random site is.

    Basically all I see is stores when looking for "review" keywords, I don't do any real Seo with my Amazon sites so I couldn't really tell you about that.
  • The EMD advice was always terrible advice. Some will flame me but, sorry, that's my opinion.

    Amazon affiliate marketing is doing just fine. My main sites have seen nothing but improved traffic day after day since October 1st. This tells me they were only positively affected by the changes.

    Several clients of mine continue to have success as well. None of them is using EMD.

    If you want to be one of the folks (like me) who actually looks forward to updates, get away from the EMD stuff, focus on content, and build larger brandable sites. It works when done right.
    • [1] reply
    • THIS

      Using EMDs is one of the dumbest moves you can make with an Amazon website... It really limits you

      If you use an EMD you're limited to certain products and obviously you're just putting yourself at risk.

      So before the EMD update it was just a waste running them anyways. So if your sites were hit move on to an authority model and carry on.... Amazon is just as wonderful as ever
      • [1] reply
  • Amazon affiliate marketing or affiliate marketing has not been targeted in this update, its low quality sites that have been targeted, so if you actually build some great content around your affiliate site this update won't hurt you, in fact it will probably benefit you.
  • This is what I worry if I will again create a new amazon review sites even if I'm going to write quality content because I noticed today that product related search are dominated by the authority websites in SERPs like Amazon itself, Toysrus, wall mart etc
  • How was getting an EMD a dumb move? Don't see it that way guys.

    Now, because low-quality EMD's took a hit, so what...good! But using an EMD for ranking an offline site was a good move....and if it doesn't have the extra juice it used to give, so what? It was a good way to get more ranking juice, and now, as always, things have changed...it's not like a good site with an EMD is going to get penalized in the long-run...it's just that the EMD just no longer carries any weight.

    All I see is that the sites that were crappy content sites and just relying on the EMD to get them ranked are no longer there (at/near the top)...like I said, it's good that is gone.

    YMMV
  • Banned
    [DELETED]
  • google is poo.
    • [ 1 ] Thanks
  • Banned
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    • [1] reply
    • Hi All,

      EMD update has never affected Amazon sites. If it happens, would end up as continuous dispute between the new "Google shopping" launch and its tight competitor - Amazon. :rolleyes:

      Danny Sullivan quotes,

      "EMD seems targeted after low-quality sites that are "in between" these two things, perhaps sites that have content that doesn't appear scraped because it has been "spun" using software to rewrite the material automatically."

      Google never targeted Cars.com for "cars", Usedcars.com for "used cars", Cheaptickets.com for "cheap tickets", Movies.com for "movies", Skylightbooks.com for "books" etc.

      Its behind online-pet-accessories-shop.com, a domain that is very generic to the possible keyword used for search to reach this site, and that too lacks quality content / contains content copied from other website.
  • Will it affect Amazon EMDs?

    If it's thin content sites, yes.
  • I use to not get EMD's for my Amazon sites, then I started researching some of the top people who do say that it is best to get a EMD when doing niche marketing for Amazon product sites. So I do not think it is dumb. Just not sure exactly how Google will take it into account for product sites. I'm kinda think the EMD's that are spammy may be the target and not the product sites. If the product is relevant to the domain it seems like an EMD would be good.
    • [2] replies
    • For me, it's a no-brainer. We already know Google gets it wrong sometimes when implementing an algo change (algo's aren't perfect). Even if you do create "quality" content (something most people fail miserably at), you are still putting a potential bulls-eye on yourself.

      Why anyone would want to use EMDs when Google is clearly on the warpath is beyond my comprehension.

      Why implement a strategy that Google is clearly targeting when you don't need to anyway???
    • I have a few EMD sites that dropped from Google Pg.1 to oblivion. They are all relevant with unique content (at least 10 pages) and meets all G's guidelines (or so I thought). The feeling I get is that Google is out to get rid of niche affiliate marketers. I mean, how much content can you write around a single digital camera review? :confused:
      • [1] reply
  • EMD is just for low quality website. Not match exact query and remove from search.And guys every website whatever product based site or services have little bit of EMD and it is must to show website category pages or product pages. There is no any fear factors for Brand name Like Amezon and ebay. I think.
  • The traffic to my sites went down after the EMD update. Im using a EMD based on the name of the niche + reviews i.e. cordlessdrillreviews.com

    From what I gather, the EMD update just means your site doesn't have a boost like it got previously, so even if you have a non EMD then you wouldn't be ranking any better.


    Why would there be a dispute between Google and Amazon? Amazon don't care if some of their affiliates sites move down in the rankings. In fact, they probably like it because it means that customers go directly to them so they don't need to pay out a commision.
  • EMDs used to be suggested by a lot of people simply because they were providing a ranking advantage (albeit small).

    But going the "Brandable" root was, is and will always be a better move in the long run. If you have any hope of becoming an authority in a niche, a go-to place for people looking for reviews, you should not expect them to remember "bestnoisecancellingheadphonereviews.com".
    • [ 1 ] Thanks
  • EMD was a quick fix to rank high on google ( Google sniper anyone?) and of course, it was abused by everybody, Minimal content and not much for the end user. Authority sites are the way to go.
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    Google EMD algorithm and Amazon Sites

    With the algorithm change that Google did that will reduce low-quality exact-match domains from showing up so highly in the search results will that affect Amazon niche sites? With all the previous research I did for niche marketing, it was suggested to get an exact match domain name. Now with the Google change is this going to affect Amazon sites too?