Does This Adsense Equation Hold True For Most?

by LadyL08

Posted: 15 years ago 11 replies

I got this clip from another forum thread.

"The math is simple - 33 visitors a day x 3 page views per visitor - 100 page views per day. 100 page views per day x a 10% CTR x $0.30 per click = $3.00/day per site, or $90/month per site."

When I initially started looking at Adsense, I thought this seemed about right. Now that I have set up an Adsense site I am frustrated. My site is dealing with real estate and my average is less than a dollar a click. My frustration is my CTR. It is so much lower than this example.

I have medium box above the article and side bars on each side. I have even changed the color scheme to match seamlessly with my website.

I'm doing article marketing and my visitors are not quite at 20 a day, but my time on site is over 1:30.

Any suggestions?

Buying Foreclosures

#adsense #ctr #reasonable #stats

Leslie_W 15 years ago

I suggest you only place one adsense unit on your site until your traffic is at a high level. 300x250
Google counts each display as an impression. My stats showed me out of over 3,000 impressions my 120x600 and 160x600 had about 20 clicks. These were just diluting my ctr and lowering my earnings.
You need to see what is working on your site and eliminate all the rest.
Choosing a high paying keyword helps to increase epc.
There is a big difference in high bid keywords and high paying keywords. Search for the right keywords.
To many ads can cause the visitor to leave quickly.

The equation is ok to calculate what-ifs but choose a ctr of 1%. If you can achieve a 5% ratio your pay level increases.
Sometimes on a hundred clicks I get about 5% ctr. Somedays 0%.
- Thanks
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BeauPenaranda

15 years ago

Originally Posted by LadyL08

I got this clip from another forum thread.

"The math is simple - 33 visitors a day x 3 page views per visitor - 100 page views per day. 100 page views per day x a 10% CTR x $0.30 per click = $3.00/day per site, or $90/month per site."

When I initially started looking at Adsense, I thought this seemed about right. Now that I have set up an Adsense site I am frustrated. My site is dealing with real estate and my clicks average a little less than a dollar. My frustration is my CTR. It is so much lower than this example.

I have medium box above the article and side bars on each side. I have even changed the color scheme to match seamlessly with my website.

I'm doing article marketing and my visitors are not quite at 20 a day, but my time on site is over 1:30.

Any suggestions?

Buying Foreclosures

Lynne,

First, I think the design looks nice, but the first thing I noticed is that you have too many options for the reader to click on.

you have an ebook and other ads that can occupy your visitor.

Maybe if you just had content and your google ads, you might get a lot more clicks.

If they are staying for more than a minute as you say, than they are probably looking at all the other stuff that you got going on other than your ads.

Secondly, did you research those keywords that you have as articles on your site?

Your domain name also should reflect a keyword phrase that has to do with foreclosure, like "bankforeclosuresforsale.com" (didn't research that phrase). I would try to use a .com before I would use a .biz

Lastly, you do not have an RSS feed. An rss feed let's the world know, and google that you are alive and that people searching for that specific content exist.

On all my sites, I use wordpress as it has an rss feed built in.

If you need any help, I would be glad to help you if you need it. I'm no guru, but I've been building sites for a couple of years now and have a steady monthly income from it. Nothing that I could retire on yet, but hopefully with more like I have, I can reach a point where I might sell those sites for bigger money.

good luck,

Thanks

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NPmaster

Banned 15 years ago

[DELETED]

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LadyL08

15 years ago

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First, I think the design looks nice, but the first thing I noticed is that you have too many options for the reader to click on.

you have an ebook and other ads that can occupy your visitor.

Maybe if you just had content and your google ads, you might get a lot more clicks.

If they are staying for more than a minute as you say, than they are probably looking at all the other stuff that you got going on other than your ads.

Secondly, did you research those keywords that you have as articles on your site?

************************************************** ********

I'm new so bear with me:

I thought if I'm trying to monetize, I want to give visitors options. I really shouldn't care whether they click on an affiliate link or adsense ad, since both pay fairly well. (10 adsense clicks = 1 sale)

Thanks
1 reply

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LadyL

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BeauPenaranda

15 years ago

Originally Posted by LadyL08

************************************************** ***********
I'm new so bear with me:

I thought if I'm trying to monetize, I want to give visitors options. I really shouldn't care whether they click on an affiliate link or adsense ad, since both pay fairly well. (10 adsense clicks = 1 sale)

Hey LadyL08,

I know your frustrated as was I when I first started out. I didn't mean to sound bossy or anything, if that is the way you took it, I apologize.

It does take some time before you start making even a little bit of money.

Thanks

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alexei_aus 15 years ago

your CTR will be lower then 10% on larger scale

33 impressions and 3 clicks isnt enough to make a statistical decision
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- dburk 15 years ago
  
  Hi Lynne,
  
  The equation you posted is a valid formula, but the numbers you used are variables. Those variables will be different for every website. You need to focus on what you can change to influence those variables in a positive direction.
  
  It is easiest if you focus on one thing at time and experiment to see how your changes effect the variable you are focusing on.
  
  I would first focus on building more targeted traffic. You need to run your experiments long enough to get statistically valid data. The more traffic you have the faster you will accumulate data.
  
  Not all traffic is the same, you really need targeted traffic to do well with AdSense. Once you have a few hundred targeted visitors per day, you will have the ability to get valid test results within a week or two. Without this traffic, it would take a long time to get enough data to act upon.
  
  Thanks
  
  1 reply
  
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  joeljonathan 15 years ago
  
  Most sites will have a much lower CTR in all reality.
  
  Thanks
  
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  NetVenturer 15 years ago
  
  We use multiple channels on several sites. Here's a look at some recent statistics on a few channels:
  
  Channel Impressions Clicks CTR Earnings EPC
  1 3178 54 1.70% $10.65 $.20
  2 150 11 7.33% $ 5.48 $.50
  3 2658 31 1.17% $ 4.77 $.15
  4 473 10 2.11% $ 3.51 $.35
  5 3235 9 .28% $ 2.24 $.25
  6 295 1 .34% $ 1.71 $1.71
  
  Even though the top earning channel shown above has the second lowest earnings per click, it does generate the most clicks even though the Click Through Ration is only 1.70%.
  
  The highest earning per click of $1.71 gets little traffic and had only 1 click.
  
  The key is to keep putting up content and incoming links. This generates more traffic and the possibility of more clicks. When you have 100 - 200 pages getting traffic, the law of averages says your clicks will increase and, thus, your earnings.
  
  Of course, we think of Adsense as a nice "extra" revenue stream. Our main business interest lies elsewhere.
  
  Thanks
  
  1 reply
  
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  Eric Lorence 15 years ago
  
  Just a couple things...
  
  Traffic: until you reach 300 unique visits per month or so to your site, don't expect any more then a few cents on average in earnings per day.
  
  The first few hundred "unique" visitors will be bot's, technicians, you and your friends, webmasters, marketers, casual surfers, and a handful of targeted visitors.
  
  Adsense account: Gone are the old days of easy Adsense money, and after some painful lawsuits, Google has decided to error in the favor of the merchant (the ones paying for thoses clicks).
  
  Newer Adsense accounts will be under scrutiny for some time till you develop a reputation and quality websites.
  
  Also determined will be the value of those clicks, and how many times people "buy" something after clicking from your site.
  
  Not all sites are created equal... an ad on your site may earn 5 cents per click, while the same ad on a site like Ezine Articles may earn $5.
  
  This has to do with a number of factors including the Adsense account itself, the value on the publishers website, relevant content, and the CTR.
  
  Good luck!
  
  Thanks
  
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intelinside

15 years ago

You should track your progress with Channels to see which Ads are getting you the maximum CTR because it varies among websites.

Further, the content on your page is limited which is not helping you. It just took me a second to scan through the page so it is better you add more content to it. For instance, you can highlight some content from your internal pages etc.

Also, people are now getting used to Adsense Ads and they generally skip them. Try to put them in the meat of the content so I would suggest you do experimenting with Ad positions, Ad types, color combinations etc to avoid "Ad blindness".

Thanks
1 reply

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LadyL08

15 years ago

Originally Posted by intelinside

Taking some advice from this thread I have changed around my adsense and affiliate ad placement on different pages but I still use the same adsense code. Is there a way to track the pages that get the most clicks so I know which configurations are working best? Or should I create different adsense blocks for different pages?

I am still puzzled that Analytics says my average page time is over 2 minutes and I don't get any clicks. Does the timer still run if the original page is open but minimized or somehow in the background?

Real Estate - Get In The Know

Thanks

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LadyL

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Does This Adsense Equation Hold True For Most?

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