Domain name question

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Hello guys,

Newbies will be newbies and I am just a newbie. I've been following the forum for some time now and you have helped me understand a great deal (considering my previous level of knowledge). So I've dabbled with Adsense for a month now and learned many things. I'm far from earning anything that would call for bragging (some 50 cents per day). I only have four blogs for now.

I have decided to buy a domain and have a really great idea for the Portuguese speaking market. I want to buy a domain that doesn't necessarily include my keywords. I want to build a brand. As you can see, I have great expectations for this idea of mine.

My question for you pundits is: When building a site around a brand, is it better to include hyphens in the domain between two words? For example, say I wanted to call my site "Knowledge is Power". Would it be best to register it as knowledge-is-power.pt or www.knowledgeispower.pt?

This is something I haven't even thought about until today and I can't get good, specific information. I've read that for keyword orientated websites it is best to use hyphens. But no one gives advice as to what you should do if you want to build a brand that includes 2 or more words.

Your help will be highly appreciated. Thanks.
#search engine optimization #domain #question
  • Hi Montezuma,

    When purchasing a keyword domain, hyphens work well. When choosing a name for branding purposes you should really look for a short, single word, easy to spell and pronounce name. If you choose a two word name, you really want to brand the two words together with no hyphens.

    examples: SpeedPass.com; RealFast.com; SuperClean.com; FastPoll.com

    In your example the phrase knowledge is power makes a good tag line but not a good domain name.

    Try something more like: knowpower.pt; knowcontrol.pt or powerknowledge.pt
  • I think it is always better to go without hyphens if you can. If possible get both.
    • [1] reply

    • I agree hyphens don't look nearly as professional

      How many big name companies have you seen that
      have a domain with hyphens.

      Without the hyphens all the way
      • [1] reply
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    Domain name question

    Hello guys, Newbies will be newbies and I am just a newbie. I've been following the forum for some time now and you have helped me understand a great deal (considering my previous level of knowledge). So I've dabbled with Adsense for a month now and learned many things. I'm far from earning anything that would call for bragging (some 50 cents per day). I only have four blogs for now.