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How would you market a photoshop product?

by gotlinks
17 replies
  • SEO
    • |
Hey guys,

So I am curious other then getting good SEO rankings for keywords (which I am already working on) what are some other ways to generate actual SALES of my photoshop training dvd?

I have sold about 25 of them so-far and am curious what you think I should do.

Would adwords/ppc be a good option?

Has anyone else sold a product this way successfully? Obviously I have a budget of around $100/start but every sale can go back into advertising more and more until the offset is greater.

Just curious what you all think?
#market #photoshop #product
  • Profile picture of the author yukon
    Banned
    Defiantly BuySellAds, it's mostly web designer traffic (Photoshop users).
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    • Profile picture of the author gotlinks
      Originally Posted by yukon View Post

      Defiantly BuySellAds, it's mostly web designer traffic (Photoshop users).
      Hmm idk they sell by impressions which is not generally a good marketing strategy.?
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      • Profile picture of the author Nelapsi
        Originally Posted by gotlinks View Post

        Hmm idk they sell by impressions which is not generally a good marketing strategy.?
        They sell both ad placement over a period of time and impressions, it is not determined by BSA but rather by the website owner.
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      • Profile picture of the author yukon
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        Originally Posted by gotlinks View Post

        Hmm idk they sell by impressions which is not generally a good marketing strategy.?
        Still, it's a laser targeted list of sites with Photoshop traffic that are looking to sell banner space.

        You could search BSAs for the sites that get low/no bids, then contact those sites directly & make an offer for buying monthly banner space. I would start out a little lower than the BSA cost, since the webmaster will get 100% of the payment. All they can do is say no thanks, move on to the next guy...

        The way I figure, anyone advertising on BSA & doesn't get any advertisers would be happy to make a deal with anyone looking to buy banner space outside of BSAs. Some money is better than no money when your selling banner space.

        It's a lot easier to skip the middle man (PPC), & do business directly with a webmaster (way fewer rules).
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  • Profile picture of the author Berkinb
    You can also offer free PSD files if you are good with Photoshop; they draw a lot of attention from what I see. Some nice graphs can get a lot of traffic to the site; since all visitors will be Photoshop users, I'd say that would be semi-targeted traffic.
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    • Profile picture of the author gotlinks
      Originally Posted by Berkinb View Post

      You can also offer free PSD files if you are good with Photoshop; they draw a lot of attention from what I see. Some nice graphs can get a lot of traffic to the site; since all visitors will be Photoshop users, I'd say that would be semi-targeted traffic.
      Yeah I used to do that, I have an email list of over 1,000 people because of it. They have already been emailed my offering.

      Need more direct traffic tho, thats hit n miss and people looking for free stuff. My dvd is not free.
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  • Profile picture of the author nkneuper
    Hey Shannon,

    I'm sure you can get a successful campaign going in Adwords, it all boils down to thorough keyword research and proper campaign structure, so that you get high Quality Scores. You will probably need more than $100 to buy enough data to figure out which keywords are profitable, and which aren't.

    Best of luck!

    -Nick
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  • Profile picture of the author gotlinks
    Hmm idk. See CPC is direct traffic if my keyword research was done right as in someone searching google for "photoshop training dvds" granted my CPC cost will be higher. But its directly what they are looking for.

    Where as banner ads can send lots of Photoshop related traffic but that doesnt mean they want to buy a dvd, they could be veterans that dont need to learn or even people that just after free stuff which most of those BSA sites are free tut sites.
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  • Profile picture of the author yukon
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    OP, how much does your DVD cost?
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  • Profile picture of the author Nelapsi
    Could always build your own photoshop site, I would say it is easy but I know first hand having one it isn't as easy as one might think. I guess it would depend on what you where trying to do with it though.
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    • Profile picture of the author yukon
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      Originally Posted by Nelapsi View Post

      Could always build your own photoshop site, I would say it is easy but I know first hand having one it isn't as easy as one might think. I guess it would depend on what you where trying to do with it though.
      That's probably what I would do, I would have at least one free .psd site. I know people on this forum tend to think people looking for free things aren't buyers, that's not always true.

      If the traffic paid for Photoshop software, they'll buy anything else related to Photoshop If it's interesting (ex: Photoshop training DVD).
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      • Profile picture of the author Nelapsi
        Originally Posted by yukon View Post

        That's probably what I would do, I would have at least one free .psd site. I know people on this forum tend to think people looking for free things aren't buyers, that's not always true.

        If the traffic paid for Photoshop software, they'll buy anything else related to Photoshop If it's interesting (ex: Photoshop training DVD).
        Yep, I actually use photoshop so I take texture pictures all the time. I figured why not just go 1 step further and create a website for it. Lets be honest.. 100's of image files driving traffic is never a bad thing.. *laughs*
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        • Profile picture of the author yukon
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          Originally Posted by Nelapsi View Post

          Yep, I actually use photoshop so I take texture pictures all the time. I figured why not just go 1 step further and create a website for it. Lets be honest.. 100's of image files driving traffic is never a bad thing.. *laughs*

          If you already have a psd site you should hook up with OP & test your traffic with selling his DVD, maybe setup as an affiliate?
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          • Profile picture of the author gotlinks
            Originally Posted by yukon View Post

            OP, how much does your DVD cost?
            $19.95 Currently.

            Originally Posted by Nelapsi View Post

            Could always build your own photoshop site, I would say it is easy but I know first hand having one it isn't as easy as one might think. I guess it would depend on what you where trying to do with it though.
            I have my own site mate. And a youtube channel kicking butt 7,000+ subs and making about $200/mo via adsense.

            Originally Posted by yukon View Post

            That's probably what I would do, I would have at least one free .psd site. I know people on this forum tend to think people looking for free things aren't buyers, that's not always true.

            If the traffic paid for Photoshop software, they'll buy anything else related to Photoshop If it's interesting (ex: Photoshop training DVD).
            I guess thats true. Idk with only $100 budget tho.. Tough :p

            Originally Posted by Nelapsi View Post

            Yep, I actually use photoshop so I take texture pictures all the time. I figured why not just go 1 step further and create a website for it. Lets be honest.. 100's of image files driving traffic is never a bad thing.. *laughs*
            Congrats.

            Originally Posted by yukon View Post

            If you already have a psd site you should hook up with OP & test your traffic with selling his DVD, maybe setup as an affiliate?
            I would consider that!
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        • Profile picture of the author gotlinks
          Originally Posted by Nelapsi View Post

          Yep, I actually use photoshop so I take texture pictures all the time. I figured why not just go 1 step further and create a website for it. Lets be honest.. 100's of image files driving traffic is never a bad thing.. *laughs*
          Think we could try working out an offer to your traffic?
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  • Profile picture of the author Nelapsi
    I tried something similar to that once when the site started to get some solid traffic and played the fool for about a month. To be honest I don't even have Adsense on my sites any longer.

    I should/need to add this, this is nothing against or to do with the OP.. it is just a matter of my sanity.
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    • Profile picture of the author gotlinks
      Originally Posted by Nelapsi View Post

      I tried something similar to that once when the site started to get some solid traffic and played the fool for about a month. To be honest I don't even have Adsense on my sites any longer.
      Well what about an opt-in list?

      As I said I have about 1,000 people on mine and if your really getting that much traffic you should be able to setup an opt-in list with mailChimp easy and start converting some of that traffic into customers.
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