Image metadata to improve SEO?

by troyr88 Posted: 14 years ago 3 replies

The company that I work for recently went to a online marketing seminar telling them to update all their image metadata.

I was looking at updating the title, subject, author and keywords under each image property summary and keeping it all relevant, not flooding it will keywords as I rather use 'white hat SEO'.

Now having 1929 product photos, I was wondering if we went through the metadata for each image and updated the summery information would this help with SEO ranking?

#search engine optimization #image #improve #metadata #seo

yukon Banned 14 years ago
The main thing that helps rank images is the image alt-text.

A couple of other things are:
- Surrounding the image with plain text (ex: keyword-1 keyword-2).
- Internal keyword anchor-text links pointing at an image.
troyr88 14 years ago

So you wouldn't bother changing image metadata under the properties as well as adding alt-text?
eg. title, subject, author and keywords
dropmining 14 years ago

Image data/metadata has very little impact on ranking, it will have a significant impact on ranking in Google Images but not much if any in regular search. I have conducted correlation research that backs this up (see: theopenalgorithm.com).

The ROI on other types of SEO (link building + writing great content) is much higher than on doing this kind of SEO work.

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Image metadata to improve SEO?

troyr88 • 14 years ago • 3 replies

The company that I work for recently went to a online marketing seminar telling them to update all their image metadata. I was looking at updating the title, subject, author and keywords under each image property summary and keeping it all relevant, not flooding it will keywords as I rather use 'white hat SEO'.