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How To (De)Optimize a Web Page - Obvious for some, not so obvious for others

by nik0 Banned
2 replies
  • SEO
    • |
I'm starting to see a few trends which might be obvious for some, not for others, with all those latest Google updates it seems to be pretty straight forward, its just that they tightened things up much worse then it used to be.

Old practice:

keyword in title
keyword in h1 tag
keyword in img alt tag
keyword in url
keyword in content 2-3 times (or sometimes even 3%+)
keyword in anchor txt (onpage and offpage)

New practice should be:

Keyword in sentence in title
Keyword in differnet sentence in h1 tag
LSI keyword in img alt tag or nothing at all
keyword in url
keyword only naturally in the content
keyword in anchor txt max 3-4 times, for the rest url as anchor txt or variations.

This way you heavily reduce the over optimizing thing, I just analyzed quiet a few sites that lost rankings and with a simple search they all had the exact kw like 8+ times on the page, that's really too much.

Maybe Google looks at it in a real simple way, imagine this, they just count the nr of times that the kw relates to that page, onpage but also offpage, so if you have 20* in anchor txt and 10* on the page itself that makes 30* same keyword, highly manipulative. But if you stay below 10 for total use then it's already way more natural.

I just saw it with a little site of mine that went offline accidentally, right now it only has an empty wordpress installation with the title still in tact, the kw use was reduced about 3 times and now the page with only hello world is ranking at #2, while before that with content and all it was ranking at #4 and later on even dropped to #6.

Before:

kw in title twice (cause i had kw and url in title and it's EMD so go figure)
kw in h1 tag once
kw in img alt tag once
kw in url obvious
kw in content 3 times
kw in anchor txt only 2 times -----> total of 10 mentions

After:

kw in title once
kw in h1 tag once
kw in url
kw in anchor 2 times -----> Total of 5 mentions

You see by reducing it with 50% cause of empty WP install, it moved up in the rankings and this is just one of many examples.
#deoptimize #obvious #page #web
  • Profile picture of the author yukon
    Banned
    I'm going to copy/paste exactly what I posted in another thread, because it looks like it applies to you changing text on your pages.

    [source]


    I've told people on this forum before, changing text on a page can sometimes bump a page up the SERPs. See that text above my forum avatar (Dynamic SEO).

    When you change the text on a page to new text that is very relevant (not exact same keyword, but very similar) Google will rank that page for both keywords.

    The only thing I can figure is, Googles servers aren't all in sync.

    If you take 1 keyword & add that keyword to the end of the page title on say 50 relevant internal pages, let all the pages sit for a week or so. Google SERPs will show all the pages indexed with that keyword in the title.

    Next, take those same exact 50 pages (or whatever) & change that 1 keyword in the page title for all pages. Within 1 week you should start seeing all those pages with the SERP title updated (new keyword in SERP title).

    Next, you should see both keywords ranked (assumes the first keyword was ranked), not all 50 pages, but at least 1 page ranked in the SERPs (1 page, ranked for two keywords).

    Now bump that up to 3-4 keywords/weeks & repeat...

    Here's the interesting part, I've found that even If my first keyword stops ranking my page in the SERPs, If I revert back to the original keyword, it usually comes right back in the same or very close to the original ranked SERP position.

    I don't do this for my best keywords, I'm careful with those, but you can still test this on a batch of relevant internal pages for your keywords. It's kinda fun once you get the hang of swapping out relevant keywords. It's like mini keyword blast.

    Googles a freak about relevancy, they love that stuff, lol.

    Also, obviously competition plays a roll in ranking any page.
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  • Profile picture of the author nekwf
    Thanks! Good to know the new practice.
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