How To (De)Optimize a Web Page - Obvious for some, not so obvious for others
- SEO |
Old practice:
keyword in title
keyword in h1 tag
keyword in img alt tag
keyword in url
keyword in content 2-3 times (or sometimes even 3%+)
keyword in anchor txt (onpage and offpage)
New practice should be:
Keyword in sentence in title
Keyword in differnet sentence in h1 tag
LSI keyword in img alt tag or nothing at all
keyword in url
keyword only naturally in the content
keyword in anchor txt max 3-4 times, for the rest url as anchor txt or variations.
This way you heavily reduce the over optimizing thing, I just analyzed quiet a few sites that lost rankings and with a simple search they all had the exact kw like 8+ times on the page, that's really too much.
Maybe Google looks at it in a real simple way, imagine this, they just count the nr of times that the kw relates to that page, onpage but also offpage, so if you have 20* in anchor txt and 10* on the page itself that makes 30* same keyword, highly manipulative. But if you stay below 10 for total use then it's already way more natural.
I just saw it with a little site of mine that went offline accidentally, right now it only has an empty wordpress installation with the title still in tact, the kw use was reduced about 3 times and now the page with only hello world is ranking at #2, while before that with content and all it was ranking at #4 and later on even dropped to #6.
Before:
kw in title twice (cause i had kw and url in title and it's EMD so go figure)
kw in h1 tag once
kw in img alt tag once
kw in url obvious
kw in content 3 times
kw in anchor txt only 2 times -----> total of 10 mentions
After:
kw in title once
kw in h1 tag once
kw in url
kw in anchor 2 times -----> Total of 5 mentions
You see by reducing it with 50% cause of empty WP install, it moved up in the rankings and this is just one of many examples.
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yukon Banned-
Thanks
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nekwf -
Thanks
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