Working on local seo for business

12 replies
  • SEO
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So here is where I stand I was hired to kinda design/manage the website at my new company. It is a small wrecking yard of about 6 employees counting myself. My boss doesn't want me to change the website at all that much he loves the look of his current site.

riversidetruckparts.com

Now my issue is driving business to this website. My boss who doesn't understand internet marketing at all wants us at the top of the seo list. Currently we dont even register. Our site and location pops up in the local maps but not our site on the serps.

I have started with listings in local directories for wrecking yards, as well as business directories. but still not much avail. Any tips for this local business?
#business #local #seo #working
  • Profile picture of the author options
    Keyword research.

    Find keywords which are local and relevant to the business. Build links around these keywords.

    Simple
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    • Profile picture of the author riversidetruck
      Originally Posted by options View Post

      Keyword research.

      Find keywords which are local and relevant to the business. Build links around these keywords.

      Simple
      I have been trying that, via the directories, but how does one create links for a wrecking yard? I mean article writing seems kinda difficult for this topic, and my competition wont link back to me nor do they know how to really.
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      • Profile picture of the author options
        Setup a google Adwords account, use their keyword tool, type in a search term which is relevant to the business, make sure you select exact match. Pick 5 keywords which have good traffic and good search volume, local search.

        You can outsource the articles for around 5 bucks, go to article directories and submit the articles in the correct category. Do the same with directories.

        Use the keyword as your anchor text. Also use the naked URL so you don't get told of for over use of anchor text.

        If its a low competition keyword you should rank quite easily with 5 - 10 articles and a 100 or so directory links.
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        • Profile picture of the author options
          If you wanted to go over to the dark side Luke, you could find a private blog network.
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          • Profile picture of the author bsbear
            Originally Posted by options View Post

            If you wanted to go over to the dark side Luke, you could find a private blog network.
            This works wonders for local SEO because your competition will normally be really low.
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          • Profile picture of the author riversidetruck
            Originally Posted by options View Post

            If you wanted to go over to the dark side Luke, you could find a private blog network.
            Private Blog Network?
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  • Profile picture of the author fantasticate
    First, do a competitor analysis for the niche of your website. Then get down to doing some seo tatics that posting to local directories and classifed ads as well as building backlinks with loca websites.
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  • Profile picture of the author IMdude123
    start of with long tail keywords, generate about 20 of them.

    have the keywords as anchor text in your backlinks, made web 2.0 blog post, bookmarks, wiki submission. anything you can put the backlinks on.

    then you should be high up in the SERPs in no time.

    PM me if you want any help
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  • Profile picture of the author chrisauman
    Hi. Interested in helping here.

    I agree that you should first do some planning. Keyword research, competitor research, find out what you're up against. It's likely not a lot of competition in your area but I could be wrong.

    Next, create content on your site. Many "seo" tactics focus on offsite work because it's easier. The mentions of submitting to directories and even blog networks are outdated tactics with low value. (Basically anything that is easy is low value) Creating targeted landing pages that are properly optimized to your target keywords is a key first step.

    Next, claim and optimize your Google+ local page for your business. Optimize the hell out of it. See my site at christopherauman dot com.

    After, claim and fully optimize all of your priority citations. Setup a Bing, Yahoo local page for your business. Claim and optimize listings on all priority sites like your local chamber and BBB.

    Then claim priority secondary citation/links on sites like Yelp, YP.com, CitySearch, etc. and keep working down the list. These links have low value but in bulk they send an important signal to Google that you're a reputable and actively engaged business.

    Submit your information to data distributors: Acxiom, Infogroup, Localeze.

    Continue with local link building, continue with more targeted content. Wash, rinse, repeat. Never stop.
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    • Profile picture of the author riversidetruck
      Originally Posted by chrisauman View Post

      Hi. Interested in helping here.

      I agree that you should first do some planning. Keyword research, competitor research, find out what you're up against. It's likely not a lot of competition in your area but I could be wrong.

      Next, create content on your site. Many "seo" tactics focus on offsite work because it's easier. The mentions of submitting to directories and even blog networks are outdated tactics with low value. (Basically anything that is easy is low value) Creating targeted landing pages that are properly optimized to your target keywords is a key first step.

      Next, claim and optimize your Google+ local page for your business. Optimize the hell out of it. See my site at christopherauman dot com.

      After, claim and fully optimize all of your priority citations. Setup a Bing, Yahoo local page for your business. Claim and optimize listings on all priority sites like your local chamber and BBB.

      Then claim priority secondary citation/links on sites like Yelp, YP.com, CitySearch, etc. and keep working down the list. These links have low value but in bulk they send an important signal to Google that you're a reputable and actively engaged business.

      Submit your information to data distributors: Acxiom, Infogroup, Localeze.

      Continue with local link building, continue with more targeted content. Wash, rinse, repeat. Never stop.

      Thank you so much.

      As for competition that is my biggest issue. There is no web competition at all, but my company is in a town different then our customer base. We are on the outskirts of the big city so google doesnt show us when you search because we are technically in a different town. Any suggestions to remedy that?
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      • Profile picture of the author dantehicks
        Originally Posted by riversidetruck View Post

        Thank you so much.

        As for competition that is my biggest issue. There is no web competition at all, but my company is in a town different then our customer base. We are on the outskirts of the big city so google doesnt show us when you search because we are technically in a different town. Any suggestions to remedy that?
        Not sure if this makes sense for your specific situation, but I know of a local company - an ad agency - that set up a virtual office/address is another city/state in order to be more "visible" in that market, thereby helping them pitch businesses in that market.

        They use one of those Regus virtual offices, but something even as simple as setting up a PMB at a UPS Store will give you a valid address in the city of your choice.

        Again, not sure if this makes sense in your case because these are more office solutins - you wouldn't want to drive foot traffic to these addresses.
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  • Profile picture of the author Stan
    Really valuable tips in here! Too bad it's a full-time job doing all that. Unless you're able to persuade your boss to promote you to online marketer you'll be hard pressed to get anything done.

    If you're serious about making a change and have a small budget to make it happen my company can help you out. Send me a PM if you're interested :-)
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