Im gonna start adwords v soon and I know there are many pit falls so I know I need to go in fully armed and prepared.
The problem is there is a ton of ppc/adwords guides out there as well as info on this forum so where do I start ? I dont want to randomly waste money on various ebooks and software so could you guys recommend something that is universally agreed upon or the over opinion is particulary good of a particular ebook or software for starting and mastering adwords. Actually do I need software such as a spying tool ? I dont know can you help !
Ps my budget is not extremely high