Should i avoid EMD

11 years ago

google has done a good job of confusing us and reducing the quality of their search results. If it is a micro niche website you can go EMD, but the general consensus is that they don't have as much ranking power as they did before. If it's a larger website then branding is more important than the EMD.

Thanks

{{ DiscussionBoard.errors[7230790].message }}

TheContentAuthority

11 years ago

Derprinz,

The fact that website owners were using EMD’s was not the target of the recent update that wiped many of them off the SERP’s but rather those owners were doing a variety of other things that got them demoted and they happened to be using EMD’s as a part of their strategy. Google (or any other search engine for that matter) really doesn’t care what URL you use as long as you have quality content and you don’t appear to be deceptive in your practices.

Happyeagle has a good point that you should carefully consider branding vs going with a ranking factor. Using an EMD is a small portion of the overall effort to rank your site so if branding is important, go that route.

This post talks more about the subject,

Local Exact Match Domains Still Rank - Google Algo Update

As does this one from SEOMoz,

Google's EMD Algo Update - Early Data | SEOmoz

Hope that helps,

Shawn

Thanks

Signature

Outsource to the experts...

We customize your Blog, eBook, Press Release and Sale Copy content with your message.

{{ DiscussionBoard.errors[7231634].message }}

Joe118

11 years ago

The EMD Update introduced a new filter. A Filter is a routine that is periodically run over the corpus of data Google has. This means it's not running continuously as new data is evaluated and as rankings are computed.

This is why it may seem like right now new EMDs still rank just fine.

However, when Google reruns the EMD filter then your new EMD will get snared by the filter if it satisfies certain criteria. Not all EMDs got zapped, as several people have already pointed out, and the filter is an automatic (non-human-mediated) process, so it's probably possible to recover from the de-ranking if the EMD domain didn't get any severe penalty when the filter was last run.

So: EMDs still work, and the criteria are both off-site and on-site, so fixing just the on-site problem when there's also off-site problems will probably not get the site back where it was before the EMD Update.

Thanks

{{ DiscussionBoard.errors[7231950].message }}

seofirst8

11 years ago

After EMD you must remember that there are less chances for you to get ranked in google by using keywords in domain.

If you are buying the domain with the same purpose then dont, but if you are looking from your user perspective like its easy for them to recall and all, then there is no harm in going for exact match domains

EMD is only to penalize low quality emd websites.

Thanks

Signature

SEO Money Back Guarantee Offer #SEO Services India

{{ DiscussionBoard.errors[7232168].message }}

shailender

11 years ago

Originally Posted by derprinz

i am going to make a new microniche website
should I avoid EMD ?

i see some EMD still in #1 even with poor quality articles
and i have some of EMD that got hit by last update

I am really confused , your help please

Forget about EMD, focus on building user friendly website with informative content. Then build quality links and do social media promotion to increase your website reach.

Thanks

Signature

IT Freelancing - Deals in various software solutions such as Binary MLM Software Development, One Sim all Recharge & API Reseller Software and also offer Recharge Software White Label is the fast growing IT Solution & Software Development Providers.

{{ DiscussionBoard.errors[7232455].message }}

ronnieavelino

11 years ago

Originally Posted by derprinz

i am going to make a new microniche website
should I avoid EMD ?

i see some EMD still in #1 even with poor quality articles
and i have some of EMD that got hit by last update

I am really confused , your help please

Actually NOT all of the EMD sites are affected! Their bases to outrank the EMD websites is the quality of contents and backlinks on it! You can register and EMD domain BUT make sure that all of them quality websites. I assume that you already know what i mean of QUALITY websites.

Check this experiments from my friend: Why other EMD sites were not affected by the recent update | edpudol.com: Building Real Online Business

Regards,

Ronnie

Thanks

Signature

---> FREE WSO: Free Traffic Unleashed! Drive Unstoppable Free Targeted Traffic to Any Website <---

{{ DiscussionBoard.errors[7232639].message }}

Mou

11 years ago

As mentioned by Ronnie , good content is one important factor. If you want to build a micro niche site it is best not to depend on emd as your ranking factor , specially after the Google emd update.

On the other hand if your goal is to build a high quality authority website emd is not a factor at all as you will receive traffic from dozens and dozens of of keywords.

.

Thanks

Signature

Done For You 50 Page Authority Site + Google Top Ranking | Want To Increase Visibility For Your Local Business? Let's Talk

{{ DiscussionBoard.errors[7233054].message }}

PerformanceMan

11 years ago

When Matt Cutts described the 'EMD update' he basically said Google was 'removing the boost' the EMD had. So now you have to decide if you really want a crappy, keyword-stuffed domain name if it doesn't add the benefit of a boost for ranking.

Thanks

Signature

Free Special Report on Mindset - Level Up with Positive Thinking

{{ DiscussionBoard.errors[7233085].message }}

Merden

11 years ago

It's true that this update had removed some quality sites also. So if you want to publish third party any ads on your blog then never go with EMD.

Thanks

Signature

Barossa valley wine tours | Barossa Valley tours

{{ DiscussionBoard.errors[7233154].message }}

pusan

11 years ago

I would say never care those different updates by Google.Just put your efforts on the basics.Just keep generating great content that Google always love.Put more efforts in social media marketing rather than search engine optimization.

Thanks

{{ DiscussionBoard.errors[7233235].message }}

John Romaine

11 years ago

Nevermind the EMD, ditch the whole "micro-niche" concept.

Thanks

Signature

BS free SEO services, training and advice - SEO Point

{{ DiscussionBoard.errors[7233517].message }}

Billy Rey

11 years ago

as long as your content is ok, then you shouldnt worry

id prefer not to make it a micro niche site though

Thanks

Signature

âœ”âœ”âœ”Leapfroggr Digital Marketing+SEO Servicesâœ”âœ”âœ”
[/CENTER]

{{ DiscussionBoard.errors[7234396].message }}

jfambrini

11 years ago

Even though Google says that they only removed the boost a site got from incorporating the keyword in their domain but it ain't so. Most EMD site that got hit lost their ranking in just that keyword that was incorporated in their name but they retained their rankings in all other keywords. If it was only targeting EMDs with crappy contents that ALL of the site would have been hit.

Thanks
1 reply

Signature

Thailand Car Exporter | Toyta Hilux Revo Thailand | Thailand Pickup Exporter

{{ DiscussionBoard.errors[7234760].message }}

mrsvirtualassistant 11 years ago

It is better to avoid using an exact match domain right now. Choose a domain name that is related to your niche or targeted keyword, but not identical. Add high quality content and avoid keyword stuffing.
- Thanks
Signature
-> Get Profile Backlinks here
-> #1 Virtual Assistant Service Hire Your Own Virtual Assistant To Work JUST For You
-> Ezine Articles Service Let Us Build Your Article Portfolio Today!
{{ DiscussionBoard.errors[7236159].message }}

Should i avoid EMD

Trending Topics

Are Solo ADs the Most Cost Effective Way to Promote your Product?

How do I effectively build and nurture an email list for affiliate marketing purposes?

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?