Determining whether a niche has competition or not

11 replies
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Hey guys. I've been doing keyword research for the past new days. I'm a newbie to marketing, and I've only read the most popular topics here on WF. I wouldn't like to copy Steve in targeting the "European Cruises" niche, since I not only want to build a website that earns me money, I want to learn from my mistakes, get to know the little things of the marketing business.

So I've been doing keyword research for the past few days, and I can't seem to find a niche, that has little supply of information and low competition. That is when I searched for a term, which has very high CPC, high competition in Google Keywords tool and about 4000-10000 exact searches per month. Would any of you be so kind ( ) to PM me and give me a hint whether I have a chance at getting on Google Page 1 for the given search term, or if I should continue searching.

And speaking of keyword research, I would like if any of you told me your methods, proven methods of keyword research. How do you know a niche will be profitable and how do you determine low competition? Links to forum posts would also be greatly accepted. I searched for my question, but couldn't find anything relevant. The pinned topic in this forum is only for KW tools, although the title says otherwise.

Martin
#competition #determining #niche
  • Profile picture of the author UMS
    Just remember that the Google Adwords Keyword Tool tells you very little about how hard it is to rank for a particular keyword.

    It's true in some cases that a high CPC and high Adwords competition may turn out to be tough to rank for, but unless you examine the on-page and off-page characteristics of the top 10 ranking sites, then you have no real idea.
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  • Profile picture of the author ronnieavelino
    Originally Posted by NoMoreWords View Post

    Hey guys. I've been doing keyword research for the past new days. I'm a newbie to marketing, and I've only read the most popular topics here on WF. I wouldn't like to copy Steve in targeting the "European Cruises" niche, since I not only want to build a website that earns me money, I want to learn from my mistakes, get to know the little things of the marketing business.

    So I've been doing keyword research for the past few days, and I can't seem to find a niche, that has little supply of information and low competition. That is when I searched for a term, which has very high CPC, high competition in Google Keywords tool and about 4000-10000 exact searches per month. Would any of you be so kind ( ) to PM me and give me a hint whether I have a chance at getting on Google Page 1 for the given search term, or if I should continue searching.

    And speaking of keyword research, I would like if any of you told me your methods, proven methods of keyword research. How do you know a niche will be profitable and how do you determine low competition? Links to forum posts would also be greatly accepted. I searched for my question, but couldn't find anything relevant. The pinned topic in this forum is only for KW tools, although the title says otherwise.

    Martin
    I suggest SE Cockpit for keyword research tool. It is made by a company called Swiss Made Marketing. This software makes it easy to pick out keywords which are golden in terms of revenue.

    Regards,

    Ronnie
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    • Profile picture of the author Anil Kint
      Google Keyword tool gives the minimal information about competition. This is only to research the ideas and broad niches.

      Once you have identified the broad niches, go into some competition analyzer tool like long tail pro Or market samurai that will give you detailed analysis of top ranking sites and how easy/difficult it is to rank for that keyword.

      Based on that analysis you can decide the amount of effort/money that should be put into rank your site on google top 10.
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  • Profile picture of the author NoMoreWords
    Okay, thanks. Should PR affect my decision if competition is tough or not in some way? Is it an important factor to take at hand? I'm using SEOQuake add-on and I'm looking at the links, title, age domain, but I"m not sure about the PR. What are your thoughts on this one?
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  • Profile picture of the author SafeSEOService
    There are many factors which U need to consider before deciding the competitiveness of the keyword..

    1. Check the competition level in Google Keyword tool - Lower the competition the better

    2. Check if U find any authority sites ranking for ur keyword like Wikipedia and so on - If U find even a single authority then the keyword is not considered as low competitive..

    And so on.. PM me if U want to know more..
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  • Profile picture of the author NoMoreWords
    I've heard that when a keyword has high competition, a lot of advertisers are interested in it, hence it is a good niche. Am I right?
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    • Originally Posted by NoMoreWords View Post

      I've heard that when a keyword has high competition, a lot of advertisers are interested in it, hence it is a good niche. Am I right?
      Yes. You are right.

      But it also means that it will be tougher to break into the niche. If you try breaking into it head on, you'll be torn to pieces.

      So the best thing to do is to get into the niche from a different angle from other people.

      Also, there may be a lot of advertisers in it, but you have to be aware of the type of products they are advertising... Like whether they are advertising ebooks, memberships, software, bootcamps, etc.

      One type of product may work better than the other.
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  • It is true that if you use google keyword tool you find out how popular the keyword is but ranking depends on a couple of things. How do you know if people are searching for that exact keyword? If you knew what it would be a lot easier to get higher in rank for your website. When you find one that people are searching for can you rank for it and get to the top of google? I have an solution for both of these answers for you.
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    • Profile picture of the author NoMoreWords
      Originally Posted by Proctor Marketing View Post

      How do you know if people are searching for that exact keyword?
      You do know that. You just set match to "Exact" and 'cat' will be a different keyword than 'cats'. I was interested in knowing what was the best strategy for a newbie like me. I'm having a very hard time finding a low competition niche, $5+ CPC and 4000-8000 local monthly searches on exact (US). If I find something like that, it's not a micro niche, but a topic which stands for itself and can't get any deeper.

      I wanted to do 'psychology degree online', around $70 CPC, 5000 searches per month, and, according to SERP Attacks Free, only 1 site, from the top 20, has the term in the title, another 1 in the description and none in H1. But the sites are all PR3+ and have a good deal of backlinks so I'll obviously be targeting something else. It is a topic that I find attractive and would like to write about it, but I wouldn't like my first Adsense website (first site ever and first site to make money from) to be a complete disaster due to wrong keyword targeting. I've read a lot and it's seemingly the thing that can ruin your whole plan, no matter how hard you try optimizing meta, titles, H1's and getting backlinks.
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  • Profile picture of the author AzlanR2
    Google Keyword Tool is good for finding how many times one keyword is searched each month. However, it won't help you determining the competition level. Use tools like Market Samurai or Brad Callen's Niche Finder to help you.
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