How Can Google Distinguish Sold Links From Natural Links?

10 replies
  • SEO
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Short and striking question:
How does Google know a link is sold and not "given" as a credit, e.g. editorial link?

(I know, they must have a link with directories and they distinguish between "nofollow" and "do follow"... but otherwise tons of links might as well look identical technically, aesthetically...)

How?
#distinguish #google #links #natural #sold
  • This is my opinion, of course, since I'm not Google, so I'm just basing this opinion of mine from test results:

    By just looking at the links, they can't. By looking at the other heuristic factors they integrate into their SERP algorithm, tagging it as a paid link or otherwise becomes irrelevant. I mean they'd need to define "paid", i.e. Is lunch, a cup of coffee, beer or a gesture of appreciation or goodwill or friendship or or or a form of payment?
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  • Profile picture of the author shipwrecked
    ...I guess they have "blacklists" of sites. If they hired just 1,000 of their 53,500 employees to manually search for "link sellers", they might be able to create such a list.

    They could put in the "high PR" link promising SEO sites, as well as the major directories.

    I even heard they could detect links that were "arranged" by SEO firms - and they downgraded the SEO firm's site and their link buyers and sellers also got hit. I happened to know one of these SEO firms. I was asking myself: how did Google know what links they were selling to whom, since the work was done "behind doors"...

    Anyway, the issue also got in the press, but I'm not going to name this US-based company.

    If Google lists the most common link sellers that openly sell links - directories would be the "juiciest target" for Penguin.

    ...then they could penalize anyone who receives links from them.

    I don't think 2-3 bought directory links would count much, but if the proportion of bought links is high, you'll be a target for Penguin!

    And similarly...

    ...as Penguin sees you pointing to other sites with "do follow" - they will conclude that you are helping them with SEO/SERPs manipulation, selling links to them etc. and Penguin will downgrade the sites you're pointing to...

    I think they can see entire neighborhoods, clouds of sites interlinking. Because Google sees the web from above like a "god", they must have their secret techniques to detect the manipulators.
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    • Interesting hypothesis, though in my opinion, it'd be difficult to implement a number of tests that would yield at least "workable" results. By "workable", I mean something that can be used by others, i.e. If someone could "accurately" know (at least "accurately" enough to a point where it becomes usable) if they can detect paid links or otherwise, then this person'd also know how to make paid links appear natural for the Google SERP algorithm)...

      Originally Posted by shipwrecked View Post

      ...I guess they have "blacklists" of sites. If they hired just 1,000 of their 53,500 employees to manually search for "link sellers", they might be able to create such a list.
      Then, in my opinion, they'd be missing out on a few hundred thousand or more because they initially need to set a well defined set of parameters for forms of payment that'd fall under unacceptable standards, that they'd again need to define another set of well defined parameters for. And, they'd need to perpetually keep on hiring more and more people just to keep at pace with the workaround solutions those link spammers and link sellers'd be perpetually testing out, implementing, monitoring and improving. So, in my opinion:

      It'd be best for their business objectives to focus on other factors that can improve the accuracy of their SERP algorithm in providing their users with the most relevant, most timely and most popular results. They can in fact release placebo news about new code added to their SERP algorithm that can detect if a link is paid, just to confuse link spammers and throw them out of their game or link sellers and throw them out of their businesses. They can also publish these placebo messages through, just like link sellers and link spammers, behind-closed-door deals, so they can use reputable media outlets to publish this news for them, but then again:

      I for one find it hard to believe that they'd be thinking of these things while they already have their hands full with a lot of other stuff, so again, in my opinion, they'd focus more on the other heuristic factors that make their SERP algorithm run as how they want it to, and I'm referring to "other heuristic factors" as factors which don't have that much of gray areas compared to code or even a manual system of sorts that could detect if a link is a paid one, based on a well defined set of acceptable and unacceptable payment methods...
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  • Profile picture of the author WeavingThoughts
    I guess until a website is marked as such, they can never know. It isn't magic.
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    • Profile picture of the author shipwrecked
      Originally Posted by WeavingThoughts View Post

      I guess until a website is marked as such, they can never know. It isn't magic.
      Yes, but there is a technique of selling "editorial" links. Some people do this: they sell links within their articles to related sites.

      Among links these are some of those that cost the most. But I hear that Google can detect these too...

      I'm pretty sure they have thousands of staff checking sites manually.
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  • Profile picture of the author jclindayag
    When a link is in a related website that has a very high page rank. Links tend to be natural when you use them in a content that fits the keyword.

    Inserting links in unrelated guest blog comments are deemed as unnatural. So overall, it's just a matter of relevance to your niche market and content.
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    • Profile picture of the author paulgl
      They can't tell. They only guess. There is no do follow.

      Buy your links in such a way that they cannot guess.

      There are ways, but I aint saying. I sell tons of links.

      One of the best ways google can tell a paid link, is if
      someone blabs. They rely on that quite a bit.

      The only natural links are with linkbait.

      So many people in this thread are using do follow as if it
      exists and means anything. It doesn't and it drives me crazy.
      If you toss the word dofollow around, then what does that say
      about the rest of what you are saying? Pure fantasy?

      Paul
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      • Profile picture of the author bradudan
        You got that right man ....

        Only if you make some kind of advertisments ... put websites on forums selling links , articles.. etc...

        All these activities should be done with closed doors.. They have some Warrior fellows paid to buy all the wso's and services for Google.

        So be as discreet as possible and you will never be hit....

        Originally Posted by paulgl View Post

        They can't tell. They only guess. There is no do follow.

        Buy your links in such a way that they cannot guess.

        There are ways, but I aint saying. I sell tons of links.

        One of the best ways google can tell a paid link, is if
        someone blabs. They rely on that quite a bit.

        The only natural links are with linkbait.

        So many people in this thread are using do follow as if it
        exists and means anything. It doesn't and it drives me crazy.
        If you toss the word dofollow around, then what does that say
        about the rest of what you are saying? Pure fantasy?

        Paul
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  • Profile picture of the author yukon
    Banned
    Sometimes you just have to say screw the SERPs. I have a few reciprocal links that deliver targeted niche traffic (everyday for years).

    I don't nofollow any reciprocal link on my sites, really I could care less what Google thinks, If they don't like it so what. I still rank my pages just fine so I know for a fact that G doesn't slap a site for reciprocal links.

    Keep in mind my reciprocal links are on relevant sites/pages & I didn't pay for those links (not that G would know).
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  • Profile picture of the author ProSence
    Of course, it can't be answered but if you are taking links from only high pr sites then Google would think that you are buying links...... there is also one indication which is, partner site, resource links etc.
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