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Help Making Sense of SERP Positions

by sepclick
6 replies
  • SEO
    • |
Hi,

I have a basic grasp of SEO and what causes pages to rank higher than others: backlinks, authority, keyword density, content, etc.

However, I just can't wrap my head around the SERP for the keyword "cpr manikins." Most of the time, the aha.channing-bete.com page is number 3.

If you look at the page though, NOWHERE (aside from the meta keywords, which aren't a ranking factor anymore, right?) does the term "cpr manikins" show. This baffles me, because the term seems like a pretty competitive keyword with plenty of listings not only with the actual term in their content, title, description, and meta, but with just as much -- if not more -- content on the subject.

Looking through SEOMoz, the site has a high page/domain authority, but is that really the only thing that's causing it to rank? I need some help rationalizing what's going on and what we need to do to rank above them.

Thanks for the help!
#making #positions #sense #serp
  • Profile picture of the author gotlinks
    First off. SEOMOZ IS STUPID.

    Don't list to them.

    Second, they rank because they have an authority site. nuff said.

    Keep building quality backlinks and you will rank.
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    • Profile picture of the author sepclick
      Originally Posted by gotlinks View Post

      First off. SEOMOZ IS STUPID.

      Don't list to them.

      Second, they rank because they have an authority site. nuff said.

      Keep building quality backlinks and you will rank.
      Who is better than SEOMoz, then, as far as SEO analysis goes? I had understood that they were THE SEO service.

      Also, what constitutes an authority site? Simply lots of pages, content, etc? Is Amazon and Ebay considered an authority site?
      {{ DiscussionBoard.errors[7299625].message }}
    • Profile picture of the author Hardy Chou
      SEOMoz is not stupid. If they are, they won't be as big as now. However, they do give some bad advice like don't do link building at all.

      Originally Posted by gotlinks View Post

      First off. SEOMOZ IS STUPID.

      Don't list to them.

      Second, they rank because they have an authority site. nuff said.

      Keep building quality backlinks and you will rank.
      {{ DiscussionBoard.errors[7299662].message }}
      • Profile picture of the author yukon
        Banned
        Originally Posted by Hardy Chou View Post

        SEOMoz is not stupid. If they are, they won't be as big as now. However, they do give some bad advice like don't do link building at all.

        The amount of followers doesn't mean something is any good, look at Facebook (junk).
        {{ DiscussionBoard.errors[7414808].message }}
  • Profile picture of the author Hardy Chou
    It ranks high because...

    - domain age. the site has been around since 1995.
    - a number of referring dofollow links with the anchor "manikins"
    - (very likely) 301 redirect from another authority domain

    Originally Posted by sepclick View Post

    Hi,

    I have a basic grasp of SEO and what causes pages to rank higher than others: backlinks, authority, keyword density, content, etc.

    However, I just can't wrap my head around the SERP for the keyword "cpr manikins." Most of the time, the aha.channing-bete.com page is number 3.

    If you look at the page though, NOWHERE (aside from the meta keywords, which aren't a ranking factor anymore, right?) does the term "cpr manikins" show. This baffles me, because the term seems like a pretty competitive keyword with plenty of listings not only with the actual term in their content, title, description, and meta, but with just as much -- if not more -- content on the subject.

    Looking through SEOMoz, the site has a high page/domain authority, but is that really the only thing that's causing it to rank? I need some help rationalizing what's going on and what we need to do to rank above them.

    Thanks for the help!
    {{ DiscussionBoard.errors[7299614].message }}
  • Profile picture of the author yukon
    Banned
    Originally Posted by sepclick View Post

    If you look at the page though, NOWHERE (aside from the meta keywords, which aren't a ranking factor anymore, right?) does the term "cpr manikins" show.

    Look again, Google Cache
    {{ DiscussionBoard.errors[7414800].message }}

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