Paid Traffic Really Is The Holy Grail!

44 replies
  • SEO
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Article marketing, blog commenting, social networking etc, etc, are all time-consuming and often tedious exercises I find. And not often huge sources of quality traffic either.

As an example, article writing. I am a published author and have made income through freelancing. Good standard on EzineArticles, understand SEO. Have 100's of articles on the net, some winning official accolades. Yet my traffic from these sources is modest to say the least. Hey, if article marketing is hitting major league home runs for you then more power to you! Just detailing 'my' experience here.

Why I prefer paid traffic. The supply is limitless, it is very often well-targeted, is scalable and, when done well, converts like a gold mine! Yes, you need a budget. And yes, you need to reinvest a percentage of your earnings to keep the momentum flowing. But let's face it, the lifeblood of any successful website is a good and consistent source of performing traffic. Simple!

Many top-level marketers claim that paid traffic is the only real game in town for the serious online entrepreneur. Argue this any way you wish but I want to earn decent money on a consistent basis. Working my fingers to the bone on tedious work heavy tasks just doesn't cut it!

Your traffic crusade may not be the same as my traffic crusade but I am clear on what my marketing destination is and about the prize that I'm really seeking!
#grail #holy #paid #traffic
  • Profile picture of the author brunom
    The problem with paid traffic is that it takes a lot of tweaking and funds to test it in order for you to make money off of it.

    Sure it sounds great, but it's not all that easy to run a campaign that makes you money.
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    • Profile picture of the author Joseph Robinson
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      • Profile picture of the author David Braybrooke
        Originally Posted by Joseph Robinson View Post

        If this stuff was easy, everyone would have a business . Of course, the sales letters never tell you that (and neither will an OP with an IM-related signature).
        No-one said that paid traffic was 'easy' Joseph. It is another skill that needs to be learned well. However, once you find a formula that works, you can drop much of the labour intensive online activity. You do need to do a lot of testing but a simple grasp of ROI will be a game changer for many I believe. Test for adequate profit margins then scale up. Test, test and more test.

        But then, a guy who dresses as the caped crusader doesn't need to be explained this type of info, I'm sure. And one last thing JR .... who is the man behind the mask?
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    • Profile picture of the author TheArticlePros
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      • Profile picture of the author brunom
        Originally Posted by JaRyCu View Post

        I adjusted your statement there for you Brunom.

        The problem with IM versus a real world business is that most people come into this game expecting not to have to do anything, click a button, and make a million dollars. That doesn't work in any real business.

        If you want to be successful and want a business that stands up over time, you have to invest in your business like the OP says. You have to tweak your site, make changes, split test, and do everything else it takes to be successful.

        -- j
        I'm actually into PPC. The problem is that 99% of people over here are still beggining and cannot invest hundreds of dollars into training their PPC skills.

        It takes a lot of money lost before seeing some real good cash and that is something people don't want to deal with on the most part. A quick look at which are the top WSOs being sold are pretty clear on this.
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  • Profile picture of the author PerformanceMan
    If you're prepared to work really hard, PPC is definitely a tool you need in your tool kit.
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  • Profile picture of the author ronnieavelino
    I agree paid traffics beat them all BUT what if you don't have money to invest? Of course you will start in free traffics by doing it by yourself.

    Regards,

    Ronnie
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    • Profile picture of the author David Braybrooke
      Originally Posted by Troy_Phillips View Post

      Paid traffic has more options than those three in the list Troy. Therefore I thought the thread should be included in the main section. Cheers.
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      • Profile picture of the author Troy_Phillips
        Originally Posted by David Braybrooke View Post

        Paid traffic has more options than those three in the list Troy. Therefore I thought the thread should be included in the main section. Cheers.
        I am actually very glad to see this thread get to stay here ... most don't. I have been preaching to the choir for some time now that media buys can change your entire outlook on online business.

        Telling others to quit beating their heads against the SEO wall and buy media on the sites already ranking. Just seems like those threads are always moved lol.
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  • Profile picture of the author petemcal
    Split testing is something I really need to invest time in and get good at. I feel like I'm losing so much value without knowing how specific elements on my pages/forms are effecting the user's actions and perceptions.

    I could learn a lot from paid traffic experts as their split testing needs to be ultra optimised.
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  • Profile picture of the author connorbringas
    Paid traffic is tricky. It really depends on how good you are/market you're in/landing page-quality score, etc.

    Its tough to lock it all down, and you can really take a hit if you dont know what you're doing.
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    • Profile picture of the author Henry White
      Originally Posted by connorbringas View Post

      Paid traffic is tricky. It really depends on how good you are/market you're in/landing page-quality score, etc.

      Its tough to lock it all down, and you can really take a hit if you dont know what you're doing.
      Are you implying that with free traffic it's doesn't matter "how good you are/market you're in/landing page-quality score, etc."?

      Either way, there is a learning curve involved that you cannot escape. Just keep in mind that you're not the federal government so you can't print money to piss away wrecklessly.

      Personally, I went with paid traffic because relying on Google doesn't make any sense to me. It paid off very nicely beginning almost immediately.

      Your actual mileage may vary, of course. That largely depends upon what knowledge and skills you bring with you, or whether or not you're serious about building a real business or just pretending to - during commercial breaks, while waiting for the winning lottery ticket, or whatever fantasy you prefer.
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  • Profile picture of the author celente
    Holy grail, well ok....maybe

    What you have to realise is that man big multimillionaires use this and it is the reason why they are rich.

    At some point you have to work out that you will hit a wall if you are NOT using paid traffic.

    The upside, you get quality traffic coming to your site fast. The downside....well that is easy, its gunna cost you some money and time to test to get things right.

    It is not as easy as everyone says. most of the big wigs test smaller scale till they find a winner, then ramp things right up. That is the best way to to paid traffic.
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  • Profile picture of the author marketwarrior06
    Banned
    Paid traffic is good but its not guaranteed that you will get benefit from them always. It depends on the type of traffic and your offers.
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  • Profile picture of the author Abul-Hussain
    David I could kiss you right now!

    I've spent the whole day telling new students to screw SEO... the way forward is paid advertising. It's so much easier to see results or find out if something won't work [there are no failures].

    A serious Internet Marketer values their time and if something is gonna bomb, they'd wanna find out quick, so that they could tweak their strategy and try again.

    Imagine finding out that your landing page sucks, after spending days on writing articles and a few weeks getting traffic through them! *shiver down spine*

    I'd rather pay $50 and find out by tomorrow if I am on a winner or not - losing $50 is better than losing a few weeks!

    Take heed to David's advice people

    Abul
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    • Originally Posted by Abul-Hussain View Post

      David I could kiss you right now!

      I've spent the whole day telling new students to screw SEO... the way forward is paid advertising. It's so much easier to see results or find out if something won't work [there are no failures].

      A serious Internet Marketer values their time and if something is gonna bomb, they'd wanna find out quick, so that they could tweak their strategy and try again.

      Imagine finding out that your landing page sucks, after spending days on writing articles and a few weeks getting traffic through them! *shiver down spine*

      I'd rather pay $50 and find out by tomorrow if I am on a winner or not - losing $50 is better than losing a few weeks!

      Take heed to David's advice people

      Abul

      I second your opinion that please "take heed to David's advice people"
      It's actually a better option as per my understanding.
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    • Profile picture of the author SP ESP
      Originally Posted by Abul-Hussain View Post

      David I could kiss you right now!

      A serious Internet Marketer values their time and if something is gonna bomb, they'd wanna find out quick, so that they could tweak their strategy and try again.

      Imagine finding out that your landing page sucks, after spending days on writing articles and a few weeks getting traffic through them! *shiver down spine*

      I'd rather pay $50 and find out by tomorrow if I am on a winner or not - losing $50 is better than losing a few weeks!

      Take heed to David's advice people

      Abul
      Agreed Abdul.

      David - what paid traffic do you recommend?
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  • Profile picture of the author lachlandv
    When everyone here says paid traffic I'm assuming adwords is what you're referring to?
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    • Profile picture of the author Abul-Hussain
      Originally Posted by lachlandv View Post

      When everyone here says paid traffic I'm assuming adwords is what you're referring to?
      -Adwords
      - Facebook ads
      - Banner ads
      - Pay per view videos
      - Magazine ads
      - Direct mail campaigns
      - Newspaper ads

      Basically ads anywhere that will help you to REACH your target market FAST.

      Abul
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  • Profile picture of the author Sarevok
    Lol.

    Am I the only one with a liberal education here? (Please look up definition of liberal education before assuming I'm actually a liberal).

    Internet marketing in itself isn't a business.

    Internet marketing is merely a method of advertising your business.

    And yes; if your intention is to promote your business with "paid" Internet marketing, you're on the right (expletive) path.



    Just my $.02, but what would I know?
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    • Profile picture of the author Abul-Hussain
      Originally Posted by Sarevok View Post

      Lol.

      Am I the only one with a liberal education here? (Please look up definition of liberal education before assuming I'm actually a liberal).

      Internet marketing in itself isn't a business.

      Internet marketing is merely a method of advertising your business.

      And yes; if your intention is to promote your business with "paid" Internet marketing, you're on the right (expletive) path.



      Just my $.02, but what would I know?
      Sarevok, you're right. It's just most posters [including myself] on the forum are quite lazy and refer to Internet Marketing as a business model.

      Trust me, a lot of us are smarter than what we sound like in our posts.

      Abul
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      • Profile picture of the author fin
        Every traffic method other than paid is called work.
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  • Profile picture of the author infogenius
    From my own experience,paid traffic have yielded me more results.It even makes it easier for me to get paying customers than free traffic.
    Though i am not in the IM niche,but i am sure the conversion may not be like what i get from the health niche i presently run.
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  • Profile picture of the author Nicholas H
    All I have been using Is paid traffic! Works amazing, glad to hear someone who Is on the same boat as me
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    • Profile picture of the author denysapu
      Originally Posted by Nicholas H View Post

      All I have been using Is paid traffic! Works amazing, glad to hear someone who Is on the same boat as me
      sounds great! :-)
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  • Profile picture of the author John Atkins
    It certainly is, but you can lose lots of money if you don't
    know what you're doing. You certainly can get decent traffic
    from free sources though... needless to say it requires more
    work.
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  • Profile picture of the author John Romaine
    Originally Posted by David Braybrooke View Post

    Article marketing, blog commenting, social networking etc, etc, are all time-consuming and often tedious exercises I find. And not often huge sources of quality traffic either.
    Yes but in many cases, you need to test these channels first, so that you know where to focus your paid investments.
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  • Profile picture of the author jclindayag
    As of now, paid ads are slowly increasing the number of ads in Google search engine. As long as you have the money to invest in paid ads, there's no problem with it. The only issue is choosing the right keyword to target on and the bid for each keyword. It also takes analysis.

    In terms of return of investment, there is high probability that you will get much way more than you invested.
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  • Profile picture of the author Vikram73
    All this talk about losing money on PPC is so strange. What really is "free traffic"?

    SEO costs money and takes weeks to see results and the money and effort invested could very well be for a keyword that doesn't earn you anything.

    Video marketing done properly requires software licensed on your computer etc. etc. Web hosting, site design and even article writing can cost you a lot of money.

    I'm sure SOME people start off and get going with a near zero dollar budget, a blogger account and guest blog their way to profit.

    But I bet a lot of other Warriors instead waste hundreds on WSO's, marketing courses on SEO, monthly charges to VA's who link build all for understanding how to get traffic for "free".

    These people would be much better off spending some $200 to test and try things out in Bing or Facebook.

    There are always new traffic sources popping up on the scene where you can get inexpensive but targeted traffic.
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  • Profile picture of the author pharmer100
    Paid traffic can definitely cost a lot of money upfront and you will probably lose money in the short term while you tweek your campaign, however if you are using the paid money to build a list you should factor in the money you will make in the back end/longer term in the cost of the ads - this is where you will make far more than you have invested for the ads.
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  • Profile picture of the author raheelmushtaq
    Paid traffic is good but not all small businesses can afford it some may need to target online marketing strategies other than paid...!!! and in article marketing Guest blogging is going pretty good these days..!
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    • Profile picture of the author SP ESP
      Originally Posted by raheelmushtaq View Post

      Paid traffic is good but not all small businesses can afford it some may need to target online marketing strategies other than paid...!!! and in article marketing Guest blogging is going pretty good these days..!
      A business that can't afford advertising isn't going to last very long IMO.
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  • Profile picture of the author YasirYar
    Paid traffic is indeed a fast way of doing things. It is indeed scalable, so depending on your budget, you can get as fast as you can to your goals.
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  • Profile picture of the author whland
    I plan to use some paid adverts to drive traffic to webhosting-land soon. But am still doing some research before I put the ads out there. I'm sure it will work out and make much more back than I put in. (Let's hope) lol

    Chad
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  • Profile picture of the author MarcusJohnson
    It's a total risk, I agree that the results are consistent if and only if the paid traffic you chose for your business works. I also agree to some about pointing out on split test, this is crucial because you're spending a lot compared to the free or lesser investment on SEO.
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  • Profile picture of the author brettb
    PPC is great. I filled up my membership site and got to 2000 members in less than 2 months.

    I'd be an old man before article marketing achieved anything like that.

    The only people who should fear PPC are those with poor products or services.
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  • Profile picture of the author Ettienne
    PPC can be a huge waste of money if you don't know what you're doing, that much is true.
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    • Profile picture of the author brentb
      Originally Posted by Ettienne View Post

      PPC can be a huge waste of money if you don't know what you're doing, that much is true.
      SEO can be a huge waste of time if you don't know what you're doing, that much is true.

      or if Panda comes
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      • Profile picture of the author James.N
        Originally Posted by brentb View Post

        SEO can be a huge waste of time if you don't know what you're doing, that much is true.

        or if Panda comes
        Exactly. Everything takes either time and/or money. It all depends what your time is worth.
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    • Profile picture of the author denysapu
      Originally Posted by Ettienne View Post

      PPC can be a huge waste of money if you don't know what you're doing, that much is true.
      Absolutely true, tips to set up ppc campaign
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  • Profile picture of the author lastdual
    I'd say that branding is the holy grail. But yes, PPC is often the best converting traffic when you're trying to get a product or service out there. You definitely have to keep a close eye on your margins though, as more sales doesn't always mean more money.
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  • Profile picture of the author brentb
    I really like Adwords for traffic on sites with multiple conversion points. Dislike for single conversion points.

    But there is a lot more to paid traffic than adwords, even PPC, there are tons of PPC companies out there that are not adwords...
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  • Profile picture of the author Nicolas01
    My knowledge about paid traffic is very fewer, but if i understand well, it needs much more than in organic SEO.
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