On page SEO, Keyword density with EMD

6 replies
  • SEO
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I have an old EMD Amazon affiliate site that I'm still trying to repair. It's still on page 1 of Google, but has slipped from the top 3 to the lower 3 and I would seriously like to change that.

I've done different things with keywords, but think now that I went to far with reducing - actually almost eliminating - the main keyword in the content, because it's also the domain.

The home page has over 980 original words. Over the last few weeks I've added more content, plus added youtube videos, which the site didn't have before. There are very few backlinks, so in the last few weeks I've added a little more - a few squidoo lens, and a high PR link I paid for, a press release (free), and more social bookmarking, pinging.

I would appreciate advice from anyone else with a EMD that either never suffered, or has been restored.

Should I put the main keyword (a three word phrase) back in the title of the home page? What about title tags? The SEO plug-in I was using wanted me to have the keyword all over the place (bold in the first sentence, last sentence, post title, all title tags), and I used to do it that way.

Should I go back to that advice, and restore the keyword to the post title, etc? I'm worried about overusing it, and having my ranking slip even lower. Maybe I'll just take it slow and add it a little at a time till something good happens.

Thoughts?
#density #emd #keyword #page #seo
  • Profile picture of the author karenloye
    Hi Catherine -- I have some exact match domains that seem to be at or above where they originally were in the SERPs. I am still using my keyword in the title tag, and also still use the keywords for onpage SEO where I always have -- in content (density abut 1%), in at least one alt tag, in a H3 subhead, etc.

    Meanwhile I have friends who have EMD sites that have taken big hits. I think the difference is whether or not the sites truly have substantial quality content or not. Mine are more robust sites for business owners (brick and mortar locations) that have static pages, blog posts, and related. Almost all pages have at least 300 words of unique (and quality) content, with many 500+. My friend's EMD sites that haven't fared so well are affiliate sites that did not have much unique content, but rather pulled reviews from other sites for their main source of content. Their actual unique content was minimal.

    I think this is what Google is trying to prevent -- sites with little unique content that are there to make money only, and trying to rank high off EMDs only (which used to work pretty darned well!). I'm not saying that EMD affiliate sites are doomed. From what I'm seeing, they just need to be more than review sites that feature re-purposed content.
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    • Profile picture of the author CatherineMay
      Thanks, Karenloye, for such a thorough answer. My content is all original, so I'm going to increase my keyword density and put it back in the right places.

      Your post helped me make that decision, thanks!
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      • Profile picture of the author Carl Brown
        I have one emd that is in the same place post-penguin as it was before--#2. It's never moved. Unfortunately I can't explain why.
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  • Profile picture of the author unikbit
    take a look at your backlinks. have you used the same anchor text?
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  • Profile picture of the author unikbit
    you need to check the first competitors and see why they are in the first place. I can help upu with a detailed report and than go from there.
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    • Profile picture of the author wordwizard
      I just discovered that my best performing affiliate site went from #1 on page 1 on Google to about #460 or so. Yikes! Took forever to even find it.

      Trying to figure out what to do without causing even more trouble...

      I guess adding a few high quality pages plus some good backlinks might help?

      Thanks for any tips...
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