Is Building One Big Site For Everything Working For You?

27 replies
  • SEO
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I am seeing more sites show up with some odd name and then nearly everything under the sun is listed on it. An example would be an amazon affiliate site.

I am thinking it has some page rank, was purchased for that reason. Using that page rank, then getting some backlinks to the inner pages would be a quick way to get up offers and reviews and get them listed in the search engines and make sales.

So my question is how is that working for those of you who own one of these site? In general the idea has been that you would not be an authority site on anything because it would be such a hodge podge. I understand that, but maybe it currently has some possibilities.
#big #building #site #working
  • Profile picture of the author SEO Haven
    It can work, sure, but you're going to need a LOOOOOOT of content if that's your plan. It's always faster (and smarter) to stick to one single niche. Having too many categories on completely different subjects will confuse SE crawlers on what your actual homepage is about. It's more of a long-term thing if that's where you're looking to go.
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  • Profile picture of the author RyanEagle
    It can definitely be done but it really depends on what angle you're taking. It seems like single niche sites work better for most, though.
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  • Profile picture of the author aizaku
    one authority site for one niche.

    and yes it is.
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  • Profile picture of the author brunom
    I believe the best course of action would be to build one big authority site for a single niche but targeting a lot of different keywords in that nice.
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  • Profile picture of the author Nelapsi
    I won't say that I cover "everything" however both of my websites do have very broad and general topics at the upper most level because I do enjoy writing around a large range of subjects. In my opinion, this is okay if you can demonstrate how they relate to each other or it is easy for users to see the relationship. I like to call it 6 degrees of separation for website building.
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    • Profile picture of the author Jeannie Crabtree
      This was the kind of answer I was looking for. Thanks.

      I see you are still keeping them within a range of subjects that might come under one umbrella though.

      So how is that working for you? Do you have any more niche sites to compare that with and if so, which are working better for you?

      I am thinking either G has changed a bit to allow better rankings for these large general sites, or they are very good at getting good backlinks.


      Originally Posted by Nelapsi View Post

      I won't say that I cover "everything" however both of my websites do have very broad and general topics at the upper most level because I do enjoy writing around a large range of subjects. In my opinion, this is okay if you can demonstrate how they relate to each other or it is easy for users to see the relationship. I like to call it 6 degrees of separation for website building.
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  • Profile picture of the author GyuMan82
    In terms of SEO, too many people think BIG = Authority.

    Authority means you have some high quality links pointing to it.

    Larger sites do tend to gain more "natural backlinks", but this is due more to the quality of the content rather than the volume.

    You can build hundreds of pages of "amazon reviews", but without good backlinks it will only have a tiny amount of search traffic despite the "size" of the site.

    There are still many "small" sites that rank well due to the amount of solid backlinks they have.

    So don't equate "size" with "authority". Yes they are somewhat related, but you need to dig deeper as to why these sites rank well.
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    • Profile picture of the author Jeannie Crabtree
      That is what I think is going on here. These large sites about everthing I found in a couple of my niches must have some high PR, quality links pointing to them and then they also backlink the inner pages.

      So I was trying to see if anyone is doing this who is having success and willing to talk about it. I don't equate a site being large to mean it is an authority site.

      Originally Posted by GyuMan82 View Post

      In terms of SEO, too many people think BIG = Authority.

      Authority means you have some high quality links pointing to it.

      Larger sites do tend to gain more "natural backlinks", but this is due more to the quality of the content rather than the volume.

      You can build hundreds of pages of "amazon reviews", but without good backlinks it will only have a tiny amount of search traffic despite the "size" of the site.

      There are still many "small" sites that rank well due to the amount of solid backlinks they have.

      So don't equate "size" with "authority". Yes they are somewhat related, but you need to dig deeper as to why these sites rank well.
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  • Profile picture of the author yukon
    Banned
    Having a site with random content/subjects/pages is a horrible idea.

    There's a few SEO forum threads on the subject.
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    • Profile picture of the author Jeannie Crabtree
      I agree, I was reading one just before I started this thread.

      I am thinking either G has changed a bit to allow better rankings for these large general sites, or they are very good at getting good backlinks. That is why I was asking.

      Originally Posted by yukon View Post

      Having a site with random content/subjects/pages is a horrible idea.

      There's a few SEO forum threads on the subject.
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  • Profile picture of the author GGpaul
    I have a site with 100 pages of content but they're all low competition keywords.
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    • Profile picture of the author T-shirtman
      GGpaul - See you recommend Wolfmmiii this is the sort of thing I would like to do but with a bit of a difference



      My next project one big review site but on a subject I love this is how I plan on doing it.

      This is an example

      power drills review
      drill bit review
      saw review
      ect
      ect
      get as many as these done early in the process then blog about DIY project and DIY how to's this were people will link to but the reviews will hopefully take some of the juice from this and rank
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      • Profile picture of the author GGpaul
        Originally Posted by T-shirtman View Post

        GGpaul - See you recommend Wolfmmiii this is the sort of thing I would like to do but with a bit of a difference



        My next project one big review site but on a subject I love this is how I plan on doing it.

        This is an example

        power drills review
        drill bit review
        saw review
        ect
        ect
        get as many as these done early in the process then blog about DIY project and DIY how to's this were people will link to but the reviews will hopefully take some of the juice from this and rank
        I have a site like that =X.
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        RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author moneymoguls
    It's funny how people say what works and what does not... but in reality they have no clue.

    I have a blog with a broad topic and it's getting good traffic and growing really fast. I'm getting 400 visitors per day after 8 months. Traffic almost doubles every month. I do not rank high for any competitive keywords but do rank on the 1st page for thousands of keyword phrases. This is how I get traffic.

    I do not backlink either.

    People at this forum kill me!!! They really have no idea.
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    • Profile picture of the author yukon
      Banned
      Lol at people making claims.

      Good luck with your lawnmower parts, baby supplies, & international warfare news site.

      That's like going to Krispy Kreme & ordering a Big Mac.

      Focus!
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      • Profile picture of the author GGpaul
        Originally Posted by yukon View Post

        Lol at people making claims.

        Good luck with your lawnmower parts, baby supplies, & international warfare news site.

        That's like going to Krispy Kreme & ordering a Big Mac.

        Focus!
        That's like going to Baseball products to Adult products. :confused:
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  • Profile picture of the author stephenwaldo
    I personally think that building these types of sites are not an optimal use of your time or resources. I think that even with the large general websites that DO rank well, you're still going to be better off dividing that same content up into several more focused niche sites. There is, after all, a difference between an authority site and a content farm.

    To be honest, I've never tried making a huge "general information" site, so maybe I'm wrong, but all my SEO instincts tell me otherwise.
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  • Profile picture of the author Becker13
    Banned
    About everything? No

    About everything in a niche? Kills it for me
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    • Profile picture of the author Jeannie Crabtree
      Hi Alex, seems to be two sets of answers here in this thread.

      One about a totally random set of products that are not related being posted on a site, and then another answer in which people are saying they have a group of related products under one large umbrella and doing ok.

      How big of a niche are you going into? Would you go as big as something under the "home niche" - like home and kitchen products - Which would include kitchen, dining room, appliances, bedrooms, lighting etc.

      Would you work with that, or not something as big? (If I recall you don't do Amazon, but that would give me an idea).

      Originally Posted by Becker13 View Post

      About everything? No

      About everything in a niche? Kills it for me
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      • Profile picture of the author Becker13
        Banned
        Originally Posted by Jeannie Crabtree View Post

        Hi Alex, seems to be two sets of answers here in this thread.

        One about a totally random set of products that are not related being posted on a site, and then another answer in which people are saying they have a group of related products under one large umbrella and doing ok.

        How big of a niche are you going into? Would you go as big as something under the "home niche" - like home and kitchen products - Which would include kitchen, dining room, appliances, bedrooms, lighting etc.

        Would you work with that, or not something as big? (If I recall you don't do Amazon, but that would give me an idea).
        I usually aim to make big authority sites in niches im interested in.

        For example I have a few large authoritie (as in people actually use them) sites in niches like

        College dating
        Guitars
        SEO
        Womens Health
        and a few niches that would be labeled "adult"


        With that being said, the "home niche" is a little broad, but if you think you can make a kick ass site about everything involved in making homes or improving them, then shoot away

        Big authoritative niche sites (that people actually use) are in my opinion the best way to go now and for the future.

        Also with that being said, I would never make a big site targeted around amazon because they dont pay well enough.

        I either

        A) Make sure there is a SOLID way to make money in the niche
        B) Make sure the niche is open for a product/subscription I can set up

        I am not sure how easy "homes" would be to monetize. Seems like a toughy, but I have never looked into the homes niche before so I am not totally sure
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        • Profile picture of the author Jeannie Crabtree
          Thanks Alex. I am on your newsletter list, that is why I thought you did not do Amazon.

          You are talking about an Authority site, versus a large site, although of course an authority site can be built out to a large site.

          The Home and Kitchen niche is large and would be difficult I think, But that gave an example. I almost did that once, but decided to nichify more. I do some Amazon, but it is not my main focus at this time.

          Jeannie


          Originally Posted by Becker13 View Post

          I usually aim to make big authority sites in niches im interested in.

          For example I have a few large authoritie (as in people actually use them) sites in niches like

          College dating
          Guitars
          SEO
          Womens Health
          and a few niches that would be labeled "adult"


          With that being said, the "home niche" is a little broad, but if you think you can make a kick ass site about everything involved in making homes or improving them, then shoot away

          Big authoritative niche sites (that people actually use) are in my opinion the best way to go now and for the future.

          Also with that being said, I would never make a big site targeted around amazon because they dont pay well enough.

          I either

          A) Make sure there is a SOLID way to make money in the niche
          B) Make sure the niche is open for a product/subscription I can set up

          I am not sure how easy "homes" would be to monetize. Seems like a toughy, but I have never looked into the homes niche before so I am not totally sure
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          • Profile picture of the author paulgl
            You are not going to rank an amazon affiliate site for everything
            under the sun.

            That's really what this thread is about. Starting a hodge podge
            amazon affiliate site....complete with magic domain.

            That's a fail waiting to happen.

            You are not going to replace amazon.com.

            You can create a website that ranks for a whole bunch of different
            things. But that's a different animal.

            Paul
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            • Profile picture of the author nik0
              Banned
              Originally Posted by paulgl View Post

              You are not going to rank an amazon affiliate site for everything
              under the sun.

              That's really what this thread is about. Starting a hodge podge
              amazon affiliate site....complete with magic domain.

              That's a fail waiting to happen.

              You are not going to replace amazon.com.

              You can create a website that ranks for a whole bunch of different
              things. But that's a different animal.

              Paul
              Isn't Nextag kind of doing that, sure not replacing but they show up everywhere, as well as a few others that I forgot the name of. So nothing is impossible.

              Price comparision sites are doing fairly well still, it's like Google likes it when you have 10-15 affiliate links but all to different websites. While when you do 3-4 affiliate links to the same site it already gets hard.
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              • Profile picture of the author Jeannie Crabtree
                That is what I am seeing too. Not just some Amazon review sites, but different type of sites, with a variety of topics. It will be interesting to see how it works out.

                Originally Posted by nik0 View Post

                Isn't Nextag kind of doing that, sure not replacing but they show up everywhere, as well as a few others that I forgot the name of. So nothing is impossible.

                Price comparision sites are doing fairly well still, it's like Google likes it when you have 10-15 affiliate links but all to different websites. While when you do 3-4 affiliate links to the same site it already gets hard.
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  • Profile picture of the author ownergolan
    Instead of micro niche focus on "niche", it dosent mean you should open up a blog about tech, pregnancy, humanity & IM at once.. focus on a niche and gain authority.

    BEWARE, posting lots of content does NOT make you an authority. its a combination of the above, age, visitors, interaction and many other factors.

    Good luck.
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  • Profile picture of the author Michael Ten
    It has not been working so well for me. However, I am hoping to evolve my strategy enough in the right way so it does.
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