Does Adsense start out with high CPC then drop with new sites?

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Hi Guys,

Sorry for my ignorance on this, I've never really studied Adsense as a business model.

I have an amazon affiliate site that I've actually created to test a market, with the intention of turning the website into an ecommerce store and producing my own products further down the line.

I threw the site together pretty quickly and built a few links, a facebook page etc and long story short... after 6 weeks or so I'm now on page 1 for a couple of really high traffic search terms and a heap of long tail ones.

I'm receiving around 1000 visits a day and just a couple of days ago, I decided to try adding an Adsense banner right at the bottom of the site. I just wanted to test the results and see if it impacted on the conversion rate (I'm selling about 25 amazon items a day through the site) and expected to make a few £'s a day.

Anyway, after slapping up one Adsense banner to the footer of my site, I made over £50 from it the first day! I'll take that spare change any day!

The next day, however, it dropped to around £20, despite website traffic actually increasing.

The first day had an average CPC around £0.70 while the next day was like £0.18.

I know there are a lot of things at play... clickthrough rate, the ads that are appearing on my site, re-marketing ads for advertisers etc.

Anyway, I was just wondering if it was typical for a new Adsense account to receive higher than normal CPC when you first add it to your site? And then it settles down?

I just thought I throw this out there really. I know I don't have a lot of data to go by at this point (I've only had adsense on the site for a couple of days) but I was just curious.

I'll take an extra £20 a day extra money from a test website any day, but would happily increase it further

Matt
#search engine optimization #adsense #cpc #drop #high #sites #start
  • It usually fluctuates from day to day... Depends on what the people putting their ads up for show are willing to pay. With an equal number of clicks, some days I can get half what I had the day before.

    Don't stress over this too much... In a couple of weeks you'll have enough data to know exactly what you can expect on a regular basis.



    EDIT: By the way, the footer isn't the best place to post your adsense links.
    Check out this picture to see the prime locations (the darker the color, the best it is)
    http://www.google.com/images/adsense...general_en.jpg
  • Thanks man... yeh I know I'm being a bit hasty really. If someone else was asking the same question I'd probably be telling them to wait a couple of weeks to just get more data!

    And on ad placement, I was really surprised how good a clickthrough rate the banner got on the footer, and it didn't interfere with product sales at all.

    I've inserted an ad on every post above the fold now, bang smack at eye level so I'll see how it converts. At the moment it doesn't appear to have impacted the clickthrough rate significantly over just the banner but will see how it goes... again, I appreciate it's early days.
  • I can give you perspective from a guy who bids on Adsense (via Adwords). If a new site pops up in my niche, my display campaign automatically starts bidding on that site. If the site's traffic doesn't convert, then I will exclude the website. If enough people do this, your CPC will start plummeting.
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