Will re-designing a websit effect SEO rankings?

17 replies
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I am re-designing a website for a local business and using the same domain except changing it to wordpress, will this have any effect on their rankings in the search engine?
#effect #rankings #redesigning #seo #websit
  • Profile picture of the author connorbringas
    Originally Posted by seanpbh View Post

    I am re-designing a website for a local business and using the same domain except changing it to wordpress, will this have any effect on their rankings in the search engine?
    Depends on what you mean by redesigning-short answer: Yes it will.

    If you are changing the coding, changing meta, adding rel canonicals, etc it will change the ranking.

    This is a broad question because no one can really tell you unless they know what you are changing EXACTLY.
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    • Profile picture of the author seanpbh
      I have done it out in word-press on a sub domain and I am going to transfer the files over to the domain when I get it transferred to me. The only thing staying the same is the text I have just used a simple theme to change the look and layout....
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  • Profile picture of the author MrDay
    I believe whenever someone makes major changes to their website, then yeah, a few changes may take place in the serps.

    However, usually the changes (if any) will only be short term and your site bounces back in the serps just like normal.

    I've redesigned my sites many times over the years and they've never really had a negative affect on my seo.
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  • Profile picture of the author IprovideSEO
    Yes your rankings will change because the content, possibly Title tags, Meta descriptions, H-1 tags etc. are all going to be different.

    I would also use a tool like screaming frog to get a copy of your websites URLs, Titles, Meta data etc. so when you redesign your website you can use the same URLs and other info
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  • Profile picture of the author johnrone
    Redesigning a website will definitely affect the seo rankings. Expect a serious cutback on your traffic after the site is redesigned and launched. Just make sure that an effective 404 Error page is prepared before the launch.
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  • Profile picture of the author jovykhan
    There will be a little ranking changes and drop in traffic.

    If you redesign the website you need to list all of the important pages especially those with high rankings, what pages stay and what don't. Have a list of pages that you are going to 301 to the new pages so that it will be easy to identify.
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  • Profile picture of the author radivoj
    it may effect the ranking but changing the WordPress theme I haven't had any problem so far I always use thesis theme...
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  • Profile picture of the author Vivers
    If your changing content, title tags, etc... Then yes.
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  • Profile picture of the author ashokaa
    Yes, I think that after re design any website or changing of url effect ranking of website and also traffic of website.
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  • Profile picture of the author mikedex
    Redesigning have lots of pro and cons as well. If designing is good then you can collect lots of potential visitors. If not then bounce rate will be high. One thing always take into mind that always add fresh and unique contents. Also take care of website meta elements.
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  • Profile picture of the author Billy Rey
    I have tried to stay away from doing so. Moving sites to other nameservers/hosts/domain registrars didn't affect me but simply changing the theme hurt me a lot

    I know people that weren't affected when they did it so i guess i was unlucky lol
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  • Profile picture of the author Jose Princely
    N. It will not affect. If you did not change any links in it. and URL changes too
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  • Profile picture of the author brettb
    If you change your WP theme sometimes you get sandboxed for a little while.
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  • Profile picture of the author squadron
    The short answer is Yes. Just by changing a theme or installing a new plugin your rankings can go up and down a page or 2. Make sure you keep a backup of the old site so you can roll back if rankings tank.

    PS - Make sure you do 301 redirects from the old pages to the new pages.
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  • Profile picture of the author ilee
    The best you can do is make redirects from all the old pages to relevant ones in your new site.
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  • Profile picture of the author nik0
    Banned
    Yep it can change your rankings, funny that everyone mentions that it affects it in a negative way while it can work out positively just as well.
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