If Google encourages "nofollow", what will happen to PageRank?
- SEO |
I am putting myself this question several times, but this is the first time when I ask it at a forum: what do you think will happen to the PageRank system if Google encourages "nofollow" outbound linking?
I know we say, "PageRank is not that important" and "it's not the most important factor"... but it still is an important indicator. We can't just forget about it, we do give it a lot of attention and will - even in 2013...
So, if Google encourages using "nofollow" for outbound links and even shallow content and no content internal links - then what future do you give to the PageRank system?
"Nofollow" does not allow flow of PageRank. And slowly slowly the vast majority of sites are starting to be afraid to point to others otherwise than through "nofollow"... in fact Google allegedly asked Wikipedia to turn their outbound links to "nofollow"...
Clearly things are inclining to the favor of "nofollow". There will slowly be very few "do follow" PageRank flow-permitting links between individual websites.
Slowly we will only be keeping "do follow" to our own internal pages.
What do you think? Something is about to happen...
Potential scenarios that I can imagine...
1) PageRank is measured differently today and perhaps, slowly it's going to become an on-site (internal) indicator for quality? (As the tendency shows that it flows easier internally than between sites...)... it might become, kind-of-a "domestic indicator"?
2) Could it be that Google is killing the PageRank system?
3) Could it be that in fact slowly Google will pay more attention to "nofollow" links that don't pass PageRank? Because: "nofollow" are more natural, whilst the "do follow" might attract suspicion of manipulating the PageRank system - otherwise said that most natural links will be "nofollow" links... and perhaps you might want to have tons of editorial "nofollow" links, despite them not passing PR, Google might give them an invisible credibility...
Other opinions?
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