Can I (and Should I) outsource my PPC campaigns?

12 replies
  • SEO
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I have given this good deal of thought and come to the conclusion I probably wont have much patience to create and run PPC campaigns. These campaigns will not be through Google's Adwords because I feel I may not get the conversions at a fast enough rate to make a profit due to its competitive bidding process. I therefore will look to alternative networks. But I would like to get someone to manage it. I will of course pay a fee for that (and maybe 10% of the profit share to the campaign manager).

Do people do this sort of thing or they always manage the campaigns themselves? Of course, the person managing the ad creation process will need to have good deal of experience with different networks.

How much would I be expected to pay the manager as a fee?

As an experiment I would love to see if I could drive 10,000 pretty well targeted visitors at 2 cents a click or thereabouts.

Is this wishful thinking?

Note: I am currently converting around 1 in every 100 visitors that click on my Clickbank links coming from search, and may be even return visitors (but have not analyzed at that a deep a level yet)..
#campaigns #outsource #ppc
  • Profile picture of the author TheSalesBooster
    Yes you can do this, but I wouldn't...

    Trust is a major factor here. If you were to give someone a profitable campaign they might just duplicate it and keep all the profits. You'd have to find someone you could really trust or hide some of the parts of the process so they can't steal it from you.
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    • Profile picture of the author BrashImpact
      Totally agree, You Can Do This... But I would Not Recommend It!

      Your going to be way better off learning the curve and testing everything yourself, then step 2 you could pass that off to a V.A. to do it for you but making sure that on your daily checklist you look at METRICS and ROI, if you don't you could LOSE...

      Your Shirt
      Your House
      Your Car
      Your Life

      and everything else in Between... Just Sayin...

      Robert
      Signature

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      • Profile picture of the author Anton543
        Originally Posted by BrashImpact View Post

        Totally agree, You Can Do This... But I would Not Recommend It!

        Your going to be way better off learning the curve and testing everything yourself, then step 2 you could pass that off to a V.A. to do it for you but making sure that on your daily checklist you look at METRICS and ROI, if you don't you could LOSE...

        Your Shirt
        Your House
        Your Car
        Your Life

        and everything else in Between... Just Sayin...

        Robert
        Isn't the budget predermined? You want to buy an x amount of traffic so you fund the account to cover that.
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    • Profile picture of the author Anton543
      Originally Posted by TheSalesBooster View Post

      Yes you can do this, but I wouldn't...

      Trust is a major factor here. If you were to give someone a profitable campaign they might just duplicate it and keep all the profits. You'd have to find someone you could really trust or hide some of the parts of the process so they can't steal it from you.
      I did give that a thought but I will be driving the traffic to my review pages on my site. Even if they were to duplicate, wouldn't they need review pages or something of their own to land the traffic to? Are you saying they could steal my ad budget and divert the traffic to their pages? But I will have access to the ad account to ensure the right tracking code is there and will check on this at regular intervals.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by TheSalesBooster View Post

      Yes you can do this, but I wouldn't...

      Trust is a major factor here. If you were to give someone a profitable campaign they might just duplicate it and keep all the profits. You'd have to find someone you could really trust or hide some of the parts of the process so they can't steal it from you.
      I think this is a very poor comment that the person who made it haven't thought about for a single second. Duplicating campaigns really??? Come on, you have any idea how many successful websites I can duplicate.

      I've ranked people for $200,- who are making $1k/month now from their site (pretty exceptional example but it happens), you think I start to duplicate his site cause it's such easy money? No ******* way, most people have work ethics where they keep things confidential and do their own things instead of replicating others, and that's how 99 out of 100 businesses work, it's just pathetic to do or even think such thing imo.

      So no, trust factor does not play a role at all.

      What does play a role is how capable someone is to make the campaign a lot more profitable then you could do yourself, afterall you have to pay a fee to that business/person so the benefit has to be larger then the fee and that all depends on how much time someone puts into it. If you can get a campaign running for real cheap then don't expect too much from it, if it's quite expensive then they probably do know what they're doing (you always have exceptions obvious) but then the money that you save can also easily get vaporized.

      So unless you work with a real large budget I would suggest to do it your self. As a matter of fact I have a couple of acquintences that wanted to start an SEO company in Holland and they like to be allround so also offer web design services and PPC management. So I told them, what do you know about PPC? Well uh nothing. Then how are you supposed to setup profitable campaigns for them. Their answer: "Yeah well we thought of just taking care of it and that's it", well in that case a company owner would be better of doing it himself as he knows more about what type of keywords would convert and which not.

      Anyway, a successful campaign is ALL about split testing a LOT, different styles of ads for different keywords, special techniques like bidding more in the honeymoon period to profit from it in a later phase, using query's that your keyword shows up in the title of the Ad so that it leads to a higher CTR and what not. That kind of things take a lot of time and thus money, but once you figured it out you can rinse and repeat and bank from it. Like everything, first you have to invest and then you can harvest and by hiring the wrong people you will never harvest.
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  • PPC is one of those things I dont see why anyone successful at it would do it for a fee instead of doing it for your own. If my PPC campaigns were successful, why would I rent them away for a mere salary?

    That is why I dont trust in outsourced PPC providers.
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    • Profile picture of the author Anton543
      Originally Posted by Anonymous Affiliate View Post

      PPC is one of those things I dont see why anyone successful at it would do it for a fee instead of doing it for your own. If my PPC campaigns were successful, why would I rent them away for a mere salary?

      That is why I dont trust in outsourced PPC providers.
      Thanks for your opinion.
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    • Profile picture of the author nik0
      Banned
      Originally Posted by Anonymous Affiliate View Post

      PPC is one of those things I dont see why anyone successful at it would do it for a fee instead of doing it for your own. If my PPC campaigns were successful, why would I rent them away for a mere salary?

      That is why I dont trust in outsourced PPC providers.
      Most PPC campaigns are not duplicatable (is that even a word or just wrong spelling), anyway good luck duplicating a car dealer in Ohio or a washing machine sales men in New York.

      Seriously what's wrong with you people.

      That's where most of the PPC company clients come from, local businesses, and those PPC managers don't give a crap about some crappy Clickbank affiliate stuff to make a few bucks while they can land a $1k+/month client with probably the same effort.

      In IM it seems the only thing that people can think about is Adsense/Clickbank while the world is quite a bit larger then that.
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      • Profile picture of the author Edwards WOrld
        Originally Posted by nik0 View Post

        Most PPC campaigns are not duplicatable (is that even a word or just wrong spelling), anyway good luck duplicating a car dealer in Ohio or a washing machine sales men in New York.

        Seriously what's wrong with you people.

        That's where most of the PPC company clients come from, local businesses, and those PPC managers don't give a crap about some crappy Clickbank affiliate stuff to make a few bucks while they can land a $1k+/month client with probably the same effort.

        In IM it seems the only thing that people can think about is Adsense/Clickbank while the world is quite a bit larger then that.
        Yeah I agree that was my stand too. Sure if you are in the IM niche or CPA, Clickbank than keep it to yourself with VA's possible that you will get jacked, but the Real world outside of that is better by hiring a PPC manager to Scale maybe a couple on salary yeah Even 30-50k a year. They are happy and enjoy doing it.

        They won't go out of there way to start from scratch just to steal your business. They have families, kids, church, family time an don't need an extra inventory or stress in there lifes.

        One in many are real entrepreneurs but what cha gonna do ehh? Just like you are here trying to make your paper-Cheese-cake-Bread :]

        -Edward A.
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      • Profile picture of the author ElaineBedfordd
        Originally Posted by nik0 View Post

        Most PPC campaigns are not duplicatable (is that even a word or just wrong spelling), anyway good luck duplicating a car dealer in Ohio or a washing machine sales men in New York.

        Seriously what's wrong with you people.

        That's where most of the PPC company clients come from, local businesses, and those PPC managers don't give a crap about some crappy Clickbank affiliate stuff to make a few bucks while they can land a $1k+/month client with probably the same effort.

        In IM it seems the only thing that people can think about is Adsense/Clickbank while the world is quite a bit larger then that.

        My thoughts exactly - if you have a good, unique(ish) product in hand and you find a guy that knows PPC inside out, I don't see why the two of you shouldn't work together.
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  • Profile picture of the author Anton543
    I have decided that I am going to do this myself. How to choose the ad network now? Should I go with one of these - Bing, Adbrite, 7Search, ValueClick. How much can I expect to pay for reasonably searched terms (reasonably long tail but with enough volume) in the health niche for some of the well known medical conditions?

    I suppose the key will be finding a nice formula that works and then repeat.
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  • Profile picture of the author Anton543
    Nico, Would you recommend any PPC networks that I can source the ads cheaply. Also, do you think it will work t have ads land on review pages?
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