Changing Focus, but Retaining Theme, of Successful Site
- SEO |
I'm in the process of making a rather painful change to my main site, although I think the long-term benefit will be worth it IF I do it right.
My site is about a specific home business opportunity. Since putting it online nine years ago, I have enjoyed Google page one rankings for most of the primary keywords related to the specific opportunity. However, the company I represent has made significant changes in Internet policy which require so many additions and changes that I've decided to just take the whole site generic. Years of SEO for the primary terms related to the specific opportunity are down the drain, and my focus will need to shift to ranking for keywords related to home business in general, certainly a tougher proposition.
In my favor I have domain age (nine years online) and the overall theme of the site won't change from "home based business opportunity" - but the search listings I shoot for will.
I will be rewriting content, changing title tags and many headings, things like that. Most of my primary page URL's will remain the same, as they were not constructed with the company name in them. I will probably change the site template to something more contemporary.
What I am looking for is any advice from anyone who has undergone a similar transformation and successfully achieved decent ranking for different (but related) keywords. I'm sure there are many things I'm not thinking of when contemplating how to pull this off.
My site is about a specific home business opportunity. Since putting it online nine years ago, I have enjoyed Google page one rankings for most of the primary keywords related to the specific opportunity. However, the company I represent has made significant changes in Internet policy which require so many additions and changes that I've decided to just take the whole site generic. Years of SEO for the primary terms related to the specific opportunity are down the drain, and my focus will need to shift to ranking for keywords related to home business in general, certainly a tougher proposition.
In my favor I have domain age (nine years online) and the overall theme of the site won't change from "home based business opportunity" - but the search listings I shoot for will.
I will be rewriting content, changing title tags and many headings, things like that. Most of my primary page URL's will remain the same, as they were not constructed with the company name in them. I will probably change the site template to something more contemporary.
What I am looking for is any advice from anyone who has undergone a similar transformation and successfully achieved decent ranking for different (but related) keywords. I'm sure there are many things I'm not thinking of when contemplating how to pull this off.