Checking backlinks with Google Webmaster Tools

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I have a local roofing site that dropped from number 6 to number 22. I am trying to analyze what may have caused my drop. I would like to take all the links that Google Webmaster Tools has listed for the ite and retreive the anchor text that is associated with it to see what sort of anchor text diversity Google is seeing. If there is way too much keyword or company name I would then begin building as many high pr links with a ratio of 40% brand, 40% generic and 20% keyword.

I will also look to see if there are any other problems on page/on site which may be contributing to the drop.

Am I taking the right approach? If so how do I get the anchor text for all the Webmaster tools links to my site without pulling up all 600+ pages one at a time to see what anchor text was used?
#search engine optimization #backlinks #checking #google #tools #webmaster
  • Thefsboking,

    Webmaster tools will not show you anchor text nor will it show you all the links to your site. Also, the URLs that appear in webmaster tools are not necessarily the exact pages that are linking to your site. For example webmaster tools may show www.example.com when in fact the true page linking to your site might be www.example.com/local_roofers.

    Bing Webmaster tools however will show you anchor text along with the source of the link.

    For the most accurate results you will need to use a third party tool such as rank tracker or SEO Spyglass.

    Here is an article talking about tools in bing,

    New Tools in Bing Webmaster Tools | DKS Systems

    You can download a free version of rank tracker to see the info you need. You just won’t be able to save or print reports until you upgrade to the paid version,

    Rank Tracker - Track Your Search Engine Rankings Easily!

    Hope that helps,

    Shawn
    • [ 1 ] Thanks
    • [1] reply
  • As we mostly depends on Google so we should use products of Google too.
  • thefsboking,

    I neglected to point something out about webmaster tools. You can find anchor text by going to traffic -> links to your site -> and under your most linked content select the page that you want to see anchor text for. A list of domains linking to the page you selected will appear. Click on any of them and you will see the all of the specific pages that contain links to your site. You can then visit a particular page and search for the anchor text.
  • It is really a good thing. Infact, i have tried it ...
    • [1] reply
    • Shawn,

      Thanks a lot you are a wealth of information. What is your take on anchor diversity? Once I know what the percentages are is there known proof that the formula of 40% brand, 40% generic and 20% keyword helps a site with rankings.

      BTW Happy Thanksgiving!
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    Checking backlinks with Google Webmaster Tools

    I have a local roofing site that dropped from number 6 to number 22. I am trying to analyze what may have caused my drop. I would like to take all the links that Google Webmaster Tools has listed for the ite and retreive the anchor text that is associated with it to see what sort of anchor text diversity Google is seeing. If there is way too much keyword or company name I would then begin building as many high pr links with a ratio of 40% brand, 40% generic and 20% keyword. I will also look to see if there are any other problems on page/on site which may be contributing to the drop.