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Question regarding URL formatting

by Brrainstormerr
1 replies
  • SEO
    • |
Hello warriors, hope ya'll doin great.

I have a question that would like your opinions on, regarding some URL formatting. We are developing a new site (a drupal CMS) for which we need to set some URL aliasing (SE friendly URLs). The pages are all generated dynamically (no static pages, and no folders containing any pages on the site root).

It's a relatively simple site, with fixed navigation and doesn't need frequent updation (unlike product based sites where new products are added frequently).

Now the thing is, we have menus that have sub-menus and so on within them. So far example we have:

Menu Item 1
|__Menu Item 1.1
.....|__Menu Item 1.1.1

So for something like the last sub-menu item, I am of the opinion of using using something like www.sitename.com/menu-item-1-1-1, instead of doing this:

http://www.sitename.com/menu-item-1/...enu-item-1-1-1

and ending up with really long URLs.

Someone else suggested, however, that the first technique would negatively impact SEO of the site. I feel that the second option has better SEO going for it (shorter, easy to remember, and easy to display URLs).

Need your thoughts on the this.

Thanks,
Brrainstormerr
#formatting #question #url
  • Profile picture of the author TheContentAuthority
    Brrainstormerr,

    For each menu item, use a targeted keyword that will appear in the URL. So if there is a field in your CMS such as menu name or alias you can insert the keyword there so it shows up in the URL. If there is a specific article page that will reside underneath that menu item, name that another targeted keyword. Make sure that the page you build that shows up under that URL is largely about the keyword.

    For instance if you have a menu item Blue Widgets it would look like this when you click on the menu item www.example.com/blue-widgets. If you named and article or some other piece of content that resided under that subdirectory another keyword term it might look like this www.example.com/blue-widgets/red-widget-content.

    Avoid using numbers in your URLs. The format described above should work great for SEO as long as your content on the respective pages that have the target keyword as the subdirectory name is relevant to that keyword. Also use the keywords in the title tags of the menu item (or wherever you insert title tags for menu items.

    Here is a tutorial that includes putting keywords in URL’s in Drupal,

    Drupal SEO Tutorial – A Guide for Drupal Admins

    Hope that helps,
    Shawn
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