11 {{ upvoteCount | shortNum }}
11 {{ upvoteCount | shortNum }}

Do you target the word review or reviews

by Bai_Mike
10 replies
  • SEO
    • |
Hi guys,

For an article with {product name} review, do you put it up {product name} review or {product name} reviews?

Which one has a better response in terms of conversions, review or reviews?
#review #reviews #target #word
  • Profile picture of the author Vimal Gobin
    I always advise my clients to use "review" instead of "reviews", as it's really ONE review of a product that is being written. I don't think it's worth the "temporary ranking benefits" to purposely misspell stuff.

    If you really want to add "reviews" in your article, here is how you can do it. I would do it just once per review:

    At the bottom of your review, write this:
    Here are actual PRODUCTNAME REVIEWS from real customers:

    - "Paraphrase a review here"

    - "And another one here"

    - "Maybe a third one"
    {{ DiscussionBoard.errors[7393130].message }}
  • Profile picture of the author Alessandro Zamboni
    Hi, in my PR3 blog, made entirely by internet marketing reviews, I always insert the title of product plus the world review.
    And with a blog opened back in 2008 I'm able to get that results in top 3 places on Google no more than 5 seconds lates I click "Publish".

    So use the term "review" any time you want.
    It brings you only visitors.

    See you soon,
    Alessandro
    Signature
    {{ DiscussionBoard.errors[7393544].message }}
  • Profile picture of the author H.Miller
    I say target both. Some people search for "review" while others search for "reviews"
    Signature
    {{ DiscussionBoard.errors[7393600].message }}
  • Profile picture of the author FantaMan
    Looking at it from a neutral point of view id say 'review'
    {{ DiscussionBoard.errors[7393733].message }}
  • Profile picture of the author denysapu
    If you are still undecided, then simply do both and see the result, test and tweak is the steps usually needs to found the best formula
    Signature

    Don't worry be happy!

    {{ DiscussionBoard.errors[7393850].message }}
  • Profile picture of the author consulting51
    I think the targeted audience are the same therefore your converting rate is not much different. However, if you use word Review and not Reviews there are potentially more searches.
    {{ DiscussionBoard.errors[7394144].message }}
    • Profile picture of the author JonPL
      I personally tend to associate 'reviews' with a product niche such as 'breadmaker reviews', and the word 'review' with a particular model such as 'breadmaker XYZ review'. But in general it's easy to target both using the title, meta description and url, and of course in the content.
      {{ DiscussionBoard.errors[7394586].message }}
  • Profile picture of the author MYDCOM
    I normally target reviews and I usually have a better chance ranking for both review and reviews.

    When I target just review, I have less chance of ranking for reviews.
    Signature
    ==>4PPO.COM - UNLIMITED FREE SEO & Ai TOOLS FOR MARKETERS
    ==>HowToWebmaster Marketing Blog and Channel
    {{ DiscussionBoard.errors[7394686].message }}
  • Profile picture of the author yukon
    Banned
    Originally Posted by Bai_Mike View Post

    Hi guys,

    For an article with {product name} review, do you put it up {product name} review or {product name} reviews?

    Which one has a better response in terms of conversions, review or reviews?

    Sometimes the difference in the amount of SERP traffic is HUGE (singular vs plural).

    The question is, which gets more traffic (singular vs plural), only you will know that answer by testing?

    I assume your talking about SEO since this thread is in the SEO forum.
    {{ DiscussionBoard.errors[7394766].message }}

Trending Topics