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Adsense and India

by Why9999
13 replies
  • SEO
    • |
Forgive my ignorance here but does adsense do a good job of serving up ads to people in India? I am generating decent adsense revenue to U.S. visitors on my site. Can adsense pick up on the ip of the person's location and deliver a country or region-specific ad to folks on the other side of the planet?

I'd really like to come up with a business model that can handle India and am wondering if adsense will fit into the plan?
#adsense #india
  • Profile picture of the author thebitbotdotcom
    I have a sneaking suspicion that Google doesn't count most of the clicks from India...just a hunch.
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    • Profile picture of the author Why9999
      Originally Posted by thebitbotdotcom View Post

      I have a sneaking suspicion that Google doesn't count most of the clicks from India...just a hunch.
      Well, I can understand why you'd say that but only if they can't detect and sell to India which is kind of what I'm asking. Any idea?
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    • Profile picture of the author SeoKnightsInc
      Originally Posted by thebitbotdotcom View Post

      I have a sneaking suspicion that Google doesn't count most of the clicks from India...just a hunch.
      Well i suspect you know anything about adsense clicks and tracking of Google.
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  • Profile picture of the author harry911
    I think it already does that. Not all adsense ads are related to content on site; some are related to user's browsing history. So your visitors from India will get ads related to stuff they were searching for and browsing earlier.
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    • Profile picture of the author Why9999
      Originally Posted by harry911 View Post

      I think it already does that. Not all adsense ads are related to content on site; some are related to user's browsing history. So your visitors from India will get ads related to stuff they were searching for and browsing earlier.
      I didn't know that! That's embarassing...

      Thx for the info but that still leads to similar question: does Adsense really have good ads for those in India?

      I mean putting up ads for a stores and products on the other side of ocean ain't gonna draw any clicks. I still go back to the idea that they have to use the ip info to really do any decent targeting...
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      • Profile picture of the author harry911
        Originally Posted by Why9999 View Post

        I didn't know that! That's embarassing...

        Thx for the info but that still leads to similar question: does Adsense really have good ads for those in India?

        I mean putting up ads for a stores and products on the other side of ocean ain't gonna draw any clicks. I still go back to the idea that they have to use the ip info to really do any decent targeting...
        Not as good as US, but there are related ads.
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      • Profile picture of the author SeoKnightsInc
        Originally Posted by Why9999 View Post

        I didn't know that! That's embarassing...

        Thx for the info but that still leads to similar question: does Adsense really have good ads for those in India?

        I mean putting up ads for a stores and products on the other side of ocean ain't gonna draw any clicks. I still go back to the idea that they have to use the ip info to really do any decent targeting...
        You will get a lot of traffic and even click but CPC will be too low. Try to target the high volume keywords. The CPC is typically around 0.08$ and sometime lower than that so you need to have very high traffic still you will struggle.
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  • Profile picture of the author paulgl
    Originally Posted by Why9999 View Post

    I'd really like to come up with a business model that can handle India and am wondering if adsense will fit into the plan?
    That's one big semi-oxymoron.

    Paul
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    • Profile picture of the author Why9999
      Originally Posted by paulgl View Post

      That's one big semi-oxymoron.

      Paul
      Thank you for putting 'semi-oxy' in front of that.

      Would you like to say more? I'm all ears...
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  • Profile picture of the author tech84
    Basically it depends on the market, the market in the US is the biggest thus more competition and then higher paying ads, so even though there will still be ads targeted for indian visitors, the prices would not be as competitive from the us market.
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    • Profile picture of the author Why9999
      Originally Posted by tech84 View Post

      Basically it depends on the market, the market in the US is the biggest thus more competition and then higher paying ads, so even though there will still be ads targeted for indian visitors, the prices would not be as competitive from the us market.
      You can say that again. I make about $3.00 RPM from adsense in the U.S. In India I make about 11 cents! Ouch.

      There's got to be a better way. If anyone has any ideas, let me know...
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  • Profile picture of the author badmash
    We have only few big advertisers in India right now and most of the time adsense endup displaying different classified websites( olx ,quikr or other shopping websites etc) advertisements for various good keywords. Low advertising competition allows advertisers to place low bids on cpc or other promoting methods.
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    • Profile picture of the author Why9999
      Well, is there any alternative to adsense in India? It doesn't sound like there is really anything "out of the box" that does well there consistently, eh?
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